Know Your Ideal Client THIS Well (Session 17 with Sari)

Sari comes back from Hawaii a different version of herself, and it's obvious in every part of this session. She left in the middle of something big and came back grounded in a new way. We get into what shifted for her personally and what that has unlocked in how she thinks about her business and her work. Then we dig into the strategy, where we talk about the funnel, the opt-in to webinar path, where the data lives, and why the Instagram bio is never actually just about the bio. This is an episode where the mindset shift and the marketing conversation end up being about exactly the same thing.  In this episode, you'll hear: • What Sari did differently on this vacation that she hadn't done once in six years • The "end of the book" feeling Sari describes that so many people building something new will recognize immediately • The one question that changes everything in marketing, and why the answer will dictate so much • What I'm recommending for Sari's next steps in building our her funnel • The way you can adjust your funnel that makes it easier to build (and to collect data) that doesn't get talked about nearly enough • Why the Instagram bio is an important tool that is about SO much more than just the bio Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

My goal has always been more money in the hands of women, and the more I do this work, the more I believe that getting there has a lot more to do with what's happening underneath the business than most people want to admit. It is so easy to say "business isn't personal" or "just have fun with it," but actually living that takes a lot more. This episode is about what it looks like to acknowledge how deep business actually goes, and then use that depth to get what you actually came here for, which is a genuinely better life. That includes the money, yes. But it doesn't stop there. In this episode, you'll hear: • Why entrepreneurship reveals your patterns in a way that almost nothing else can • The specific fears that show up in business, and why they make complete sense when you trace them back • Why the hard parts of your business might actually be the curriculum, not the problem • What we're usually really chasing when we want the client, the launch, or the revenue goal • A Michael Singer moment I share that completely reframes what to do when discomfort hits • The questions worth sitting with before running back to strategy Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

This is one of the most raw and real sessions we've had on LITerally. Sari comes in having just had a repressed memory surface, and what unfolds is a conversation about what it actually means to feel safe, why everything always makes sense when you follow it back far enough, and what it looks like to hold space for someone in the middle of something that big. We also talk about "knowing your role" as a coach, the power of giving someone options instead of answers, and a business conversation that changes the trajectory for Sari. This one is heavy and hopeful at the same time, and it's a reminder of why the entrepreneurship journey can be about so much more than building a business. In this episode, you'll hear: • The sentence Sari says in the first two minutes of this session that gives me full body goosebumps • What's actually appropriate vs. not in your role as a coach when trauma comes up • One of the big lessons that Sari and I both believe deeply (that is still sometimes hard to land in for yourself) • What entrepreneurship called up in Sari that no massage, hack, or strategy ever could • The insane clarity that surfaced for Sari that seems so obvious in hindsight • The one thing that is EVERYTHING when it comes to forward momentum in business Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

Sari comes into this session a different person than the one we left last session. The changes she made are reshaping how her business feels day to day, and we get into why this shift is so meaningful. We also dig into expert content, carousels, what actually makes a mini offer convert, and the truth about scripting versus sounding like a robot. But underneath all of it is a conversation about self trust and what it really takes to grow a business without burnout being the price you pay for success. In this episode, you'll hear: • The big, brave change Sari made that's already making her business feel completely different • The #1 thing that frees up brain space in a growing business • The actual path to self trust (and it's not what you'd think) • The type of content that matters massively for Sari's next steps • The specific reaction a mini offer needs to get if you want people to actually buy it • Whether to script or not script for a webinar/training • The biggest contributor to sustainable success that we need to be talking about more Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

Sari comes into this session having made some big changes in her life, and we get into why that shift matters more than any tactic ever could. From there we dig into the data behind her content, the difference between what's getting attention and what's actually working, and why some of her recent answers may be simpler than she thinks. We also talk webinar strategy, bonuses, and the pressure to give people something they've "never heard before" in a course. In this episode, you'll hear: • The big change Sari made in her life, and how it's already changing how she shows up in her business • Why "slow down to speed up" makes every high achiever roll their eyes, and why it still keeps being true • What happens when you try the marketing "hacks" and they still don't work, and what that's actually telling you • The one piece of data we decide its time to stop spinning on, and how to look at it in a larger context • Why sharing everything you know isn't actually the risk most coaches think it is (and what lens you need to see this through) • The real reasoning behind software recommendations I'm giving Sari, and why the fancier option isn't always the right one yet • The single sentence I say to Sari that completely shifts how she sees her to-do list Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

This session starts in the aftermath of a launch that brought up a lot more than just numbers. Sari came in having already been through an emotional spin in Basecamp, and this conversation picks up in the middle of the very human experience of building something new while already running something successful. We talk about the urgency to know, and one of the most important lessons you can learn in business. There's real strategy in this one too, including how bonuses work, what great marketing is actually doing, and where Sari's business needs to get more compelling. But the mindset work underneath all of it is what makes this episode worth a listen. In this episode, you'll hear: • What was really going on behind the emotional spin that came after the launch • Why trying to scale before you've done this one thing is keeping you stuck • The urgency to know the answer, and what it's really connected to • What it actually means to borrow your coach's belief • One of the most important lessons in business, and why most people don't learn it until it's too late • Why bonuses exist and what it tells us when people still aren't buying • What great marketing is really doing (hint: it's not what most people think) Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

Sari and I have been exploring what it actually feels like to hold two things at once: this is great, and I still want more. We've talked about why that combination is so much harder to say out loud than it sounds, and why the women who seem to be doing just fine are often the ones who feel most stuck. This one will make you think differently about what "enough" really means, and why wanting more might be telling you something worth paying attention to. In this episode, you'll hear: • The exercise I want you to try out loud and see what happens in your body when you do • Why the women who seem to be doing just fine are often the most likely to stay stuck • The kind of discomfort that's actually hardest to sit with • The real reasons most women don't actually get bigger/better results • What "it's great" actually means when you stop treating it as a ceiling • The most freeing thing in business (that most of us massively resist) Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

Sari is in the middle of her first launch, and this session focuses on what that actually feels like from the inside. We dig into what the numbers are telling us, what they aren't, and how to stay grounded when you're learning everything in real time. We also go deeper into the life stuff, because realistically Sari has a lot on her plate (like so many working moms). This session gets honest about tradeoffs, risk tolerance, and what it really means to bet on yourself when the stakes feel high and very personal. In this episode, you'll hear: • Why checking in on your capacity is actually a business strategy   • Why naming the tradeoffs can actually create more freedom and clarity (not less like we tend to believe) • The uncomfortable truth about risk tolerance most entrepreneurs avoid looking at  • The tension between being an achiever and wanting to keep everyone comfortable • The surprising reason the numbers "making sense" matters more than you think  • What first launches tend to bring up emotionally that no one really warns you about  • The reminder every entrepreneur needs when they're deep in a hard season Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

This session is such a good reminder of why data matters. Sari and I unpack an Instagram "debacle" that could have easily spiraled if she wasn't paying attention to the right metrics and context. We also talk about problem awareness, energetic exchange, and the difference between creating from "I am" versus "I have to prove." This conversation starts with data and strategy but goes deeper into identity, attachment, and what people are truly coming to Sari for.  In this episode, you'll hear: • Why using data prevented an Instagram issue from becoming a much bigger challenge  • How problem awareness shapes your marketing and messaging  • Why knowing your client deeply changes how and when you apply strategy  • Why we're only focused on shifting one specific data point right now  • The difference between "this content doesn't work" and "how do I hook people faster?"  • The energetic exchange exercise that shifted how I show up in business  Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

This session is such a powerful look at what it actually means to step into the role of CEO, and how different that is from simply being the person posting online. Sari and I talk about the identity shifts that happen as your business grows, the pressure and hypervigilance that can come with that, and why being willing to fail is often the thing that finally creates success. We also dig into urgency, launches, and optimization, specifically how to focus your energy when you're testing something strategically. This episode is about holding the tension of "it's great and I want more," trusting the data, and letting yourself step into the next level without needing to have it all perfectly figured out first. In this episode, you'll hear: • The difference between CEO mode and being the person posting online  • The thing that can dramatically speed up your growth that a lot of us won't let ourselves have early on • The reality of hypervigilance and how it shows up in business  • The importance of saying "It's great and I still want more" out loud  • Why we decided to test urgency through a short-term launch and what that looks like Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results