
She arrived at Rhodes University in 1994 unable to properly speak English, and left having discovered she was Black. Jacqueline Rainers-Setai grew up in the Northern Areas of Gqeberha, in a community that was never told it lived in a township.
She has spent two decades deciding what South Africa watches — part of the pioneering drama Soul City, commissioning for SABC 2 as the Content Hub was formed with a mandate to change an entire industry, and becoming the first Black woman to launch a 24-hour digital channel when she put a team together within Moja Love in four months.
She is candid about the cost. The shame she carried for decades. Voting ANC while her mother voted National Party. Walking into film school at 46 and sitting with nineteen-year-olds. Two years living in Durban, away from her husband and children, for a job she loves.
And she makes an argument that deserves wider hearing: South Africa lost its film culture because government funded the making of films and never funded the watching of them.
She is now writing a memoir called Becoming Black.
In this episode: The township they were never told they lived in. Learning English in six months. Inside SABC commissioning, and the power it handed people. Launching a channel from nothing. Film school at 46. Marriage across culture, and why love was not enough.
Guest: Jacqueline Rainers-Setai) — Manager of Productions, KwaZulu-Natal Tourism and Film Authority; AFCI Board Member 2026; former Head of Moja Love and SABC 2 Commissioning Editor.
Follow the show, leave a review, and send this to one person still carrying something they have not yet set down.
#ListenToYourFootsteps #KojoBaffoe #JacquelineRainersSetai #BecomingBlack #SouthAfricanFilm #MojaLove #SABC #KZNFilm #ColouredIdentity #Gqeberha #AfricanStorytelling #WomenInFilm #AfricanPodcast #IdentityAndBelonging
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