272: Content strategy framework pt 2: Create

All the best ideas come in the shower, right? I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives. I came up with 3 “personas” or styles and I am looking for feedback! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The 3 types of creators ✨ How they help business owners and entrepreneurs ✨ How these creator fit with the marketing funnel SHOW RESOURCES 👇GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠⁠⁠https://sales.contentqueenmariah.com/content-guide JOIN the AMA What’sApp Group - ⁠⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

If you’ve ever traveled, you know the trip doesn’t end when you land. It’s about exploring, adapting, and making every moment count without burning out.In this final leg of our content strategy adventure, we’re talking about Cultivating - how to expand your reach, streamline your process, and continuously evolve your content without feeling like you’re on a never-ending flight with no destination.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠KEY EPISODE TAKEAWAYS 👇✨ How to create repurposing strategy ✨ Why you need a process ✨ How to create content that connects with your audience SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May - ⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠ Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠⁠https://sales.contentqueenmariah.com/content-guide  ⁠JOIN the AMA What’sApp Group - ⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

You’ve decided to backpack through Europe. You’re inspired, your route is set, you know the cities you’ll visit and the sights you want to see. But now it’s time to plan the details...what will you do in each city? What will you pack? How will you capture the memories?Because without that plan, even the most epic trip can turn into a chaotic blur. You waste time, miss the good stuff, and come home without the stories that make it all worth it.That’s exactly what creating content without strategy feels like. You’ve got the vision, the destination, but no clear plan to tell your story, connect with your audience, or create something memorable.In this episode, we’re diving into the creation phase of your content strategy. You’ll learn how to build a purposeful plan, tell meaningful stories, and show up in a way that reflects what you want to be known for.Let’s get your content suitcase packed and ready, this trip’s about to get good.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS 👇✨ The 3 C’s in CREATE✨ How to create your content strategy ✨ What makes your content unique SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May - https://www.contentqueenmariah.com/content-marketing-bootcamp Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠https://sales.contentqueenmariah.com/content-guide  JOIN the AMA What’sApp Group - https://sales.contentqueenmariah.com/checkout-whatsapp Learn the C.O.N.T.E.N.T Framework - https://www.contentqueenmariah.com/podcast/167 Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Imagine deciding to backpack through Europe. You’re inspired, excited, you’ve got your gear packed and your passport ready. But here’s the catch - you didn’t plan the route. You’ve got no map, no guidebook, no clue which cities you’ll visit or how you’ll get there. You’re just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there). That’s what running your content without connection looks like. Without connecting to your vision, audience, goals and the platform (channels) to use.Let’s talk about it and get your started on this epic trip! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS 👇✨ The 3 C’s in CONNECT ✨ How to connect with your content strategy ✨ Why you need a content strategy ✨ ONE key piece of advice for any business owner SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May (get it for $300 before the price increases) - https://www.contentqueenmariah.com/content-marketing-bootcamp Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠https://sales.contentqueenmariah.com/content-guide  JOIN the AMA What’sApp Group - https://sales.contentqueenmariah.com/checkout-whatsapp Learn the C.O.N.T.E.N.T Framework - https://www.contentqueenmariah.com/podcast/167 Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Posting on social media to a content calendar is NOT a strategy. There is more than the actual posting. So we are going to talk about these 3 C’s to content marketing. The ones that build results for you. When you understand that there is more to content marketing than just posting, then you can actually build something designed to give you the results. Think of it like planning your travels. You need connection to what you are doing and whyYou need creation, the planYou need to cultivate, actually to the thing We have a lot to chat about! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS 👇✨The 3 C’s to content marketing strategy ✨How it can help you GET results with your marketing ✨How to get started    SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May (get it for $300 before the price increases) - https://www.contentqueenmariah.com/content-marketing-bootcamp Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠https://sales.contentqueenmariah.com/content-guide JOIN the AMA What’sApp Group - https://sales.contentqueenmariah.com/checkout-whatsapp Learn the C.O.N.T.E.N.T Framework - https://www.contentqueenmariah.com/podcast/167 Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Do you ever see brands and think “how are you everywhere”... you only see the tip of the iceberg. In this episode, Ashley Atkinson talks about the crucial lesson of not putting all your marketing eggs in one basket. Ashley breaks down SEO in a way that actually makes sense, offers practical strategies for diversifying your marketing, and shares her expertise on building a resilient business that doesn't rely on any single platform. If you're feeling overwhelmed by marketing or worried about algorithm changes affecting your business, this episode is packed with actionable advice to help you create a strategy that withstands platform volatility!If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @theclimbcollaborative ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARSKEY EPISODE TAKEAWAYS 👇✨ Why you need to diversify your marketing channels and not rely solely on social media✨ How SEO works across platforms (not just Google) and why it matters for small businesses✨ The importance of having your own digital presence that you own and control✨ A real case study of a successful product launch despite Instagram being shut down✨ Practical tips for making websites and marketing less overwhelming for small business owners✨ How to balance quality content across multiple channels without burning outSHOW RESOURCES 👇CHECK out Ash’s website -⁠⁠⁠ ⁠www.theclimbcollaborative.com.au FOLLOW Ash on Instagram - https://www.instagram.com/theclimbcollaborative FOLLOW Ash on LinkedIn - https://www.linkedin.com/in/ashleighdupree/ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠Follow us on TIKTOK - ⁠⁠⁠⁠⁠https://www.tiktok.com/@mariahcontentqueen ⁠⁠⁠⁠⁠Connect with me (the host) -⁠⁠ https://www.instagram.com/mariah_contentqueen/⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠ @contentqueenmariah⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUESTI'm Ash from The Climb Collaborative, a boutique brand and website design studio helping build businesses from the ground up. Ash has a double degree in Marketing and Journalism, nearly a decade of experience in branding and web design, and a serious love for coffee, camping, and keeping things real.But beyond the business know-how, Ash is on a mission to make marketing and websites less scary for business owners. She’s all about collaboration, strategy, and helping small businesses not just survive but thrive online.

So… are you really tired of content creation… or just exhausted by everyone telling you how you should be doing it? In this episode, I’m unpacking a truth bomb about what’s actually going on when we hit content burnout — and what to do instead.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGYKEY EPISODE TAKEAWAYS 👇✨ Are you sick of creating content…or just overwhelmed by the noise? Let’s unpack what’s really going on✨ Why assumptions kill momentum and how market research brings you back to truth✨ How to find your “Venn diagram” zone: the place where your audience hangs out and you love to be✨ Creating from joy vs. pressure and how this shift fuels better results and more fun✨ What happens when you align with your strengths? I share behind-the-scenes of clients who found flowSHOW RESOURCES 👇GET your hands on the FREE AUDIO GUIDE - ⁠⁠https://sales.contentqueenmariah.com/content-guide     ⁠⁠ JOIN Content Bootcamp (get it for $300 AUD)  - https://www.contentqueenmariah.com/content-marketing LISTEN to the episode with Tara Reid - https://www.contentqueenmariah.com/podcast/160 READ Laetitia’s book “Light It” - http://www.lightitbook.com/Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Ever wondered how others juggle a full-time job while building a business? In this episode, I chat with the amazing Maria Benitez about how she navigated her journey from agency life to creating a thriving social media and virtual assistance business.Maria shares her personal experiences, struggles, and wins - offering valuable insights into growing an engaged audience, creating content that connects, and finding balance between career and business. If you're in the process of building your own business alongside your 9-5, this episode is packed with inspiration and practical tips to help you make it happen!If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @gooddays_va ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARSKEY EPISODE TAKEAWAYS 👇✨ How to balance a 9-5 job while building a content marketing business✨  The importance of creating top-of-funnel content to attract the right audience✨ Why consistency and creativity are key to growing your social media presence✨ How Maria overcame self-doubt and found her niche in social media marketing✨ The power of trusting the process and allowing your business to evolve naturallySHOW RESOURCES 👇CHECK out Maria’s website -⁠⁠⁠ ⁠www.gooddays.ca FOLLOW Maria on Instagram - https://www.instagram.com/gooddays_va/ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠Follow us on TIKTOK - ⁠⁠⁠⁠⁠https://www.tiktok.com/@mariahcontentqueen ⁠⁠⁠⁠⁠Connect with me (the host) -⁠⁠ https://www.instagram.com/mariah_contentqueen/⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠ @contentqueenmariah⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUESTMaria, the founder of Good Days Virtual Assistance 🌞, is a dedicated professional in the marketing industry. With over eight years of experience working behind the scenes of brands as a project manager and content creator, she has developed a deep understanding of the industry. However, she always knew she wanted to build something of her own—a business that helps women feel supported, seen, and a little lighter every day.That's how Good Days was born—a business built on warmth, optimism, and support for female entrepreneurs. Now, Maria helps female entrepreneurs with social media management, virtual assistance, and digital tools that make running a business easier (and cuter).Whether someone is trying to grow their business, balance a 9-5 with a side hustle, or just needs someone to remind them that they’re doing amazing—Maria is here to make their days lighter, brighter, and filled with good vibes.

Just came back from 2 months in Southeast Asia and let me tell you... their marketing and business approaches are interesting! I wanted to share some with you. While exploring Vietnam and the Philippines, I couldn't help but notice so many creative forms of marketing and just how they connect with customers.From tour guides who take your phone underwater to capture perfect snorkeling photos (so you can just enjoy the experience!) to fun ways businesses encourage reviews... we can learn from what I saw!If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The power of reviews and feedback - how Southeast Asian businesses creatively incentivize reviews ✨ Why WhatsApp is transforming customer engagement (and how to adapt this for your business) ✨ How to add more novelty and fun to your marketing approach ✨ Why the sale is just the beginning of your customer relationshipSHOW RESOURCES 👇GET your hands on the FREE AUDIO GUIDE - ⁠⁠https://sales.contentqueenmariah.com/content-guide  ⁠⁠ WATCH what I learnt about marketing and business in South America - https://www.instagram.com/reel/C5xeMbOJQ5_/ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Looking to try some fun and creative ways to market your business? What if your next marketing strategy was something a little different? In this episode, I chat with branding expert and graphic designer Joe Barron, about an outside-the-box marketing idea that can help small businesses stand out. We explore how merchandise - from pens to hoodies - can become a powerful brand awareness tool, plus how to do it in an affordable and strategic way.If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @brandedbaron ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARSKEY EPISODE TAKEAWAYS 👇✨ How small businesses can use merch for brand awareness✨ Why low-cost, high-impact physical products (like pens or stickers) can work✨ The difference between merch to sell vs. merch to give away✨ Creative ideas for turning everyday items into a marketing toolSHOW RESOURCES 👇CHECK out Joe’s website -⁠⁠⁠ ⁠http://www.brandedbaron.com  FOLLOW Joe on TikTok - https://www.tiktok.com/@brandedbaron  FOLLOW Joe on Instagram - http://instagram.com/brandedbaron Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠Follow us on TIKTOK - ⁠⁠⁠⁠⁠https://www.tiktok.com/@mariahcontentqueen ⁠⁠⁠⁠⁠Connect with me (the host) -⁠⁠ https://www.instagram.com/mariah_contentqueen/⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠ @contentqueenmariah⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUESTJoe Baron is a New York City-based branding expert and the driving force behind Branded Baron, his boutique design and marketing agency. With a background in graphic design and hands-on experience in screen printing, Joe has honed his craft across every stage of brand development. His expertise has led him to work on creative projects for powerhouse brands like Harley-Davidson and Foot Locker, equipping him with deep industry insights on branding, design, and business growth.