Lexis podcast

Episode 85 - Rob Topinka & digital rhetoric

2026-05-06
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Show notes for Episode 85

⚠️⚠️⚠️We talk about some topics and forms of language - the language of incels and the manosphere, for example - that might be considered unpleasant and upsetting for some listeners⚠️⚠️⚠️


Welcome to episode 85 of Lexis in which Dan talks to Dr Rob Topinka, Reader in Digital Media and Rhetoric at Birkbeck, University of London.

We talk about: 

  • Why language is important to politics

  • What rhetoric is, its characteristics and what it’s designed to do

  • How rhetoric works in online spaces

  • The kind of rhetoric used to promote extremist views online

  • Incels, red pills, maxxing and NPCs

  • What happened to ‘woke’ 

  • The pitfalls of ‘free speech’ and language policing 

  • Avoiding reactionary narratives and promoting progressive alternatives

  • Why being ‘unbiased’ is not really an option

Rob’s Birkbeck page: https://www.bbk.ac.uk/our-staff/9151496/robert-topinka 

Rob’s ResearchGate profile: https://www.researchgate.net/profile/Robert-Topinka

The Guardian articles Rob has written: https://www.theguardian.com/commentisfree/2026/mar/22/racist-meme-nigel-farage-cameos-online-far-right

https://www.theguardian.com/news/audio/2025/oct/20/boriswave-fighting-age-men-cultural-marxism-how-the-far-right-is-changing-how-we-speak 

https://www.theguardian.com/commentisfree/ng-interactive/2026/jan/31/digital-politics-the-right-internet-digital-politics-extreme-political-ideas

https://www.theguardian.com/commentisfree/ng-interactive/2026/feb/01/digital-politics-progressives-internet-the-left-online-world

More on NPCs: 

https://www.mentalfloss.com/language/slang/npc-meaning-and-history 

A report on Clavicular’s interview in Australia: https://www.independent.co.uk/life-style/clavicular-incel-60-minutes-andrew-tate-looksmaxxing-b2957021.html 

‘Are You Mogging Me Right Now?’ https://bsky.app/profile/theserfstv.bsky.social/post/3mjhr6v2lek2r  

Lexis is on Bluesky: https://bsky.app/profile/lexispodcast.bsky.social 

Contributors

Lisa Casey 

blog: https://livingthroughlanguage.wordpress.com/ 

Dan Clayton 

blog: EngLangBlog & Bluesky: https://bsky.app/profile/englangblog.bsky.social 

Jacky Glancey 

Raj Rana

Music: Serge Quadrado - Cool Guys 

Cool Guys by Serge Quadrado is licensed under a Attribution-NonCommercial 4.0 International License. From the Free Music Archive: https://freemusicarchive.org/music/serge-quadrado/urban/cool-guys 


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