Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection

2026-08-05

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

0:00

50:06

Harvard professor Michael Norton, author of The Ritual Effect, joins MichaelAaron and Richard to explore why identical actions feel meaningful to one person and trivial to another. They cover how Oreo, Stella Artois, and Guinness turn consumption into ritual, and what marketers should watch for when customers improvise their own rituals.

Fler avsnitt från "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power
maŋit 17 diimmut
45:42
Charles Spence's book Gastrophysics argues that taste is built by every sense, not just the tongue. MichaelAaron and Richard work through the evidence: classical music lifting restaurant spend 10%, heavy cutlery raising willingness to pay 16%, rounder chocolate read as 50% creamier, and what brands should do with it.
Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.
2026-09-02
58:00
Guinness made you wait, Avis was second, VW was small. Andy Nairn and Richard unpack why owning a flaw beats hiding one, and how the same instinct led Lucky Generals to raise its own size in pitches before a prospect could ever hold it against them.
Missa inte ett avsnitt av “Behavioral Science For Brands: Leveraging behavioral science in brand marketing.” och prenumerera på det i GetPodcast-appen.
How charities can use anchoring, reciprocity, and overhead framing to boost donations
2026-08-26
51:35
MichaelAaron and Richard explore why charity donations are especially resistant to typical marketing tactics. They unpack behavioral studies on anchoring, present preference bias, reciprocity, and overhead aversion that show small shifts in framing and timing can raise donations by double digits.
Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one
2026-08-19
55:26
Courage strategist Rami Dudin joins MichaelAaron and Richard to discuss why distinctive often beats different, using SickKids' $1.3 billion fundraising turnaround, CIBC's no-fee campaign, and neobank scarcity tactics like Monzo's golden ticket to show why owning one idea can perform better than chasing novelty.
How small changes to choice design can help pharma brands drive better prescribing outcomes
2026-08-12
45:45
MichaelAaron and Richard explore why half of chronic-illness patients skip their medication, and why scaring them into compliance backfires. They cover a study on avoiding bad medical news, a simple diagram that cut medication errors in half, and two studies showing doctors are swayed by menu order and time of day when prescribing.
Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection
2026-08-05
50:06
Harvard professor Michael Norton, author of The Ritual Effect, joins MichaelAaron and Richard to explore why identical actions feel meaningful to one person and trivial to another. They cover how Oreo, Stella Artois, and Guinness turn consumption into ritual, and what marketers should watch for when customers improvise their own rituals.
Why 95% of companies stall on AI, and the behavioral science that fixes it
2026-07-29
47:58
MichaelAaron and Richard unpack a new Behavioral Insights Team report on why most companies fail to get employees using AI, covering how social proof lifts adoption, why removing small points of friction beats motivational pitches, and why framing AI as something to lose outperforms framing it as a gain.
Inside Influence: Live with Dr. Robert Cialdini
2026-07-22
1:02:47
In this special finale to the Inside Influence series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind his landmark book Influence. Together, they explore ethical persuasion, authority, AI, and the practical behavioral insights that continue to shape effective marketing
Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
2026-07-17
41:41
In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group belonging can dramatically shape persuasion and behavior.
Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior
2026-07-15
55:23
In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini’s principles of social proof, authority, and scarcity - exploring the psychology behind popularity, trust, exclusivity, and why small shifts in perception can dramatically change consumer behavior.

Fler avsnitt

Kom åt alla poddsändningar i gratisappen GetPodcast.

Prenumerera på dina favoritpoddar, lyssna på avsnitt offline och få spännande rekommendationer.

Sekretesspolicy
Rättsligt meddelande
Sverige

Ett företag från

Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Fler avsnitt från "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power

Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.

How charities can use anchoring, reciprocity, and overhead framing to boost donations

Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one

How small changes to choice design can help pharma brands drive better prescribing outcomes

Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection

Why 95% of companies stall on AI, and the behavioral science that fixes it

Inside Influence: Live with Dr. Robert Cialdini

Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing

Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior