Behavioral Science For Brands: Leveraging behavioral science in brand marketing. podcast

How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world

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In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine dining.

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