Research Methods Ch. 2

Correlation does not equal causation, follow the truth where ever it goes. Look for more information from the scatter plots. Traditional framework for organizing of Toyota’s report on faulty accelerators leads to cause/effect/solution framework.

Sampling people about their syntactical answers to frequencies in content analysis of career, family, and personal goals. A discussion on the statistically significant difference of political opinions of professors and students.

Walsworth publishing school yearbooks through dashboards to improve efficiency. Kohl’s targeting millennials in a response type scale. Ivy League colleges using post-testing for cognitive enhancers.

Airline merger IT system integration, and motivating grocery shoppers to complete a survey.

Qualitative research recommendations for European product placement in the United States. Observation research for Kindle fire redesign to compete with Sony and honor Oprah hype.

How will we determine how volunteers are trained at a hospital? What is the best way to conduct a sample study of Nike shoes at foot locker locations; would it be safer for its customers to shop for new shoes online?

Oaks International Inc. asks a research company to study their customer relations dept. This discusses why the project may fail to adequately contribute to solving management problems.

Is 600 a sufficient sample size to address the target population, number of cases needed, and procedures for determining customer satisfaction at a life insurance company?

Concepts and constructs: defining theory to predict phenomena.

How do we make changes as leaders?