Law Firms Leveraging Agile Digital Marketing in 2024

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Janet Falk, the Public Relations and Marketing Communications Professional at Falk Communications and Research. Janet has over three decades of experience in her field. Her expertise spans various domains, including law firms, Wall Street, and the business and nonprofit sectors.  With her strategic insights, Janet offers guidance to attorneys, business owners, and consultants, focusing on achieving media coverage and boosting revenue growth. Join us for an insightful session as Janet walks us through 'The Top 25 Tips to Prepare for Your Next Conference’ Janet will draw from her years of expertise and best insights as a Public Relations and Marketing Communications Professional.   Key Takeaways: 00:26 - Introduction  00:27 - Journey as a Public Relations and Marketing Communications Professional 1:39 - Why attending conferences is important for lawyers  7:43 - Effective pre-conference strategy for lawyers 13:11 - The best form of outreach (method to connect) with a conference speaker/attendees 29: 20 -  Final thoughts Best way to contact Janet Falk: https://www.linkedin.com/in/janetlfalk   https://janetlfalk.com/  Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram X Linkedin YouTube   Learn more about Consultwebs at the links below.  Speaking Engagement  Balancing Work and Life in Law Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Grant Brott, the Director of Strategy at Consultwebs, one of the best and leading marketing agencies for law firms. Grant excels at digital marketing strategy, team leadership, and innovation and has over a decade of experience.  He specializes in SEO management, multi-channel campaigns, and business visibility strategies. With Grant's focus on AI, Consultwebs has been able to streamline content outline workflow, saving between 40 and 150 hours of work. Join us for an insightful session as Grant walks us through his insightful ways of illustrating 'How Lawyers will stay ahead of the digital curve in 2024,’ Grant will draw from his vast expertise and best insights as the Director of Strategy at Consultwebs.    Key Takeaways: 00:23 - Introduction  1:11 - Journey as Director of Strategy at Consultwebs 1:41 - Navigate the complexities and changes of digital marketing today 3:34 - Common concerns and misconceptions about legal marketing  6:18 - The key to maximizing brand presence and caseload is to be comprehensive 12:34 - What is comprehensive marketing for law firms  18:09 - Single strategy v.s. diversified law firm marketing campaigns 23: 39 -  Final thoughts Best way to contact Grant Brott: https://www.linkedin.com/in/grantbrott/ https://www.consultwebs.com/about-us/our-team/grant-brott/ Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website. Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Josh Sanford, attorney and the owner of Lexamica, a company that manages and tracks referrals for law firms. With Lexamica, Josh aims to simplify updating referrals and referring In addition, the company promotes tracking referrals as a consistent revenue generator for law firms. Besides working with Lexamica, Josh is also the Managing Member of the Sanford Law Firm, PLLC. He oversees a group of passionate attorneys and legal staff who work on various cases. Join us for an insightful session as Josh walks us through the innovative ways of proactive referral tracking strategies for law firms. He will share invaluable advice on how to apply passive networking to referrals, tracking referrals and referring strategy that will enhance a firm’s ROI.    Key Takeaways: 00:26 - Introduction  1:00 - Journey as an attorney and a co-founder  1:35 - Passive networking for law firms 3:10 - Benefits of a solid referral tracking system  7:52 - Referrals from other legal professionals 9:30 - Proof that tracking referral strategies work 16:05 - How marketing agencies boost referral opportunities in law 22:05 - Final thoughts Best way to contact Josh Sanford: https://www.linkedin.com/in/america-s-attorney-josh-sanford-3b91b431/ https://www.youtube.com/channel/UCyMHxf61yTwmNh_SXCpV7eQ Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Todd Franklin,  a Partner at MASSIVE and a medical and subrogation specialist. His expertise lies in identifying problems and providing solutions and resources to assist attorneys in removing liability and resolving complex medical lien issues. As an entrepreneur, he founded two companies in the area of personal injury. In his most recent work, he pioneered MASSIVE's proprietary software system that helps manage and settle medical lien claims. Join us for an exciting session as Todd shares his insights into managing time through the process of settlement and disbursement while securing the law firm’s profit and success.    Key Takeaways: 00:26 - Introduction  1:10 - A legal professionals multidisciplinary journey  1:17 - The red and green flags of a firm’s financial health 3:27 - Effective benchmarks in assessing a law firm’s profitability 7:18 - What is a medical lien in a personal injury law firm 9:16 - How early lien resolution can impact a law firm’s profit 12:14 - Maintain the balance between serving clients and financial stability 15:35 - Closing thoughts    🎁We've also got a FREE gift for you🎁 Unlock your Blueprint for law firm growth & stay ahead of the competition! 👇 https://www.consultwebs.com/free-growth-blueprint   Best way to contact Todd Franklin: https://www.linkedin.com/in/todd-franklin-b5343013/ [email protected] # 248- 213 - 8700   Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Consultwebs  SEO for Lawyers Web Design for Law firms Digital Advertising for Lawyers Social Media Marketing Email Marketing for Law firms Digital marketing for Law firms   Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Martin Aragon,  the digital advertising advisor at Consultwebs, one of the nation’s top digital marketing agencies for law firms. He is the main point of contact for Consultwebs' digital ads clients. In addition to identifying sales opportunities for expanding and growing the company's paid advertising portfolio, Martin reports campaign results and guides top-level marketing strategies. As a result of his expertise, he managed a client portfolio with a $250,000 monthly budget while providing ongoing maintenance. Join us for an insightful session as he walks us through the innovative ways of leveraging an Agile digital advertising agency to boost a law firm's business. Martin will provide invaluable tips on how to manage, apply, and boost a law firm’s success by going all in on Agile.    Key Takeaways: 00:26 - Introduction  1:10 - Journey as a digital advertising advisor 1:15 - Insights why Agile digital advertising is the future of legal marketing 6:44 - Top benefits Agile digital marketing can provide to law firms  12:09 - Tools that streamline marketing processes 16:07 - Consequences of not innovating digital strategies 20:53 - How to assess the best law firm marketing agency 22:05 - Final thoughts   🎁We've also got a FREE gift for you🎁 Unlock your Blueprint for law firm growth & stay ahead of the competition! 👇 https://www.consultwebs.com/free-growth-blueprint   Best way to contact Martin Aragon: https://www.linkedin.com/in/martin-aragon   Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Elise Holtzman, the CEO of The Lawyer’s Edge, a former practicing lawyer, and professional coach and trainer.  Elise hosts  The Lawyer’s Edge Podcast and regularly speaks for bar associations and law firms. She is also the founder of The Lawyers Making Rain Program and the Ignite Women’s Business Development Accelerator. Prior to founding The Lawyer’s Edge, Elise practiced law in New York City with AmLaw 100 firms Fried Frank and Lewis. In addition to her impressive work, she also joined some of the most prestigious firms in the country and has coached thousands of lawyers from small to big firms. Join us for a captivating session as Elise walks us through her best insights and experiences. Drawing from her expertise, she'll provide knowledge on how to build effective connections in the legal field.   Key Takeaways: 00:22 - Introduction  1:00 - Journey as a CEO of The Lawyer’s Edge 1:42 -  The 3 pillars of business development success 7:59 - How networking can work for an introvert 12:40- Synergy between new and existing clients 16:02 - How lawyer differentiate their practice from the crowd 26:00 - How lawyers today can be more strategic  22:05 - Final thoughts   Best way to contact Elise Holtzman : https://www.linkedin.com/in/eliseholtzman www.thelawyersedge.com   Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Paige York, a creative force and social media manager at Consultwebs, a leading law firm marketing agency. Paige spent a decade mastering social media management to help businesses thrive and succeed online. She helps the Consultwebs team through strategic and innovative approaches. With her guidance, the team can create high-quality, engaging social media content that connects law firms with audiences and strengthens their brand image and online visibility.  Today’s topic, the future of law firm social media, captures this essence. Let’s dive in!    Key Takeaways: 00:17 - Introduction  1:40 - Tips to leverage AI tools across different systems ethically  3:59 - Different AI tools for law firms  4:30 - How to craft the tone of your firm’s social image  6:22 - AI 2024 social media predictions  8:32 - Celebrating ‘inchstones’ instead of milestones  9:40 - Long-format video creation for law firms  11:13 - Self-care and wellness are essential in professional performance  13:30 - Quality content trumps quantity content  14:30 - Pay-to-play model for social media performance  16:50 - Being bold on socials   20:55 - LinkedIn and the most popular platforms for law firms  24:05 - How to define success in social media    Best way to contact Paige York: https://www.linkedin.com/in/paige-york-60b99778/    Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Mitch Jackson, an author, trial lawyer, legal technology innovator, and private mediator who has been helping personal injury clients for the past 35 years.  Mitch's outstanding legal skills made him receive the award as the California Litigation Lawyer of the Year (2013) and Orange County Trial Lawyer of the Year (2009). He is the author of the book, The Mediator’s Handbook: Turning Conflict Into Collaborations. He also authored some blogs that will help legal professionals better understand AI, such as How To Use Images in AI to Help You Win Your Case (GPT-4 Vision), The Power of AI, and The Ethics of AI: Can We Trust Machines to Do What's Right? Join us for one of the most talked about topics in all industries today, including law – AI. Let us gain insights into current trends and learn how AI shapes modern legal practice.    Key Takeaways: 00:26 - Introduction  00:30 - Journey as a mediator 2:17 - How AI is  useful in the law 7:38 - How AI is a time saver 10:42- Tips On How to Leverage AI  13:33 - Staying ethical with AI in the legal field 24:23 - Advice for AI-skeptical legal professionals  22:05 - Final thoughts   Best way to contact Mitch Jackson: LinkedIn Profile: https://www.linkedin.com/in/mitchjackson/ Company Website: https://www.jacksonandwilson.com/   Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Charlène Gisèle Bourliout, a former BigLaw lawyer, now certified coach-consultant, specializing in burnout prevention and sustainable high-performance. Her career as a burnout prevention advisor started after her health was negatively affected by her job as a high-performing lawyer. Her health deteriorated due to burnout, and that’s why she developed a sustainable, high-performance blueprint. Now, she works with top executives and businesses to maximize their performance and overall wellness. Join us for an insightful and timely session as she navigates the ins and outs of sustainable personal and professional success. Drawing from her own expertise, she provides insights on how to manage your health and legal career properly.   Key Takeaways: 00:22 - Introduction  1:06-  Advocacy for burnout prevention  1:25 - Transitioning from  lawyer to a coach-consultant 5:36 - Main challenges legal professionals are facing to maintain well-being 7:07-  The stages of a burnout  10:08 - Advice for people who are going through a burnout  16:48 -  Self-care habits and routines for lawyers 22:05 - Final thoughts   Best way to contact Charlène Gisèle Bourliout: https://www.linkedin.com/in/charl%C3%A8ne-gis%C3%A8le-bourliout/?originalSubdomain=uk https://charlenegisele.com/ Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Chris Earley, the Founding Attorney of Earley Law Group and the host of The Earley Show podcast.  In addition, Chris is also an attorney coach, columnist, ABA-published author, and entrepreneur. Chris is a passionate advocate for his injured clients, and with nearly twenty years of experience, he has built a reputable law practice that prioritizes the rights of injured clients.  Besides that, he’s committed to providing educational content, specifically on social media. This not only allows him to connect to his audience but also sets him apart from other lawyers in his area. This brings us to today’s topic: the role of social media in law.    Key Takeaways: 0:18 - Introduction  1:11 - The start of a law firm practice  2:30 - Challenges in law firm branding  4:07 - How law firms can add value to their social media strategy 8:24 - How to be authentic in your social posts  10:55 - Social media strategies, goals and benchmarks  13:00 - Podcasting for law firms  16:25 - LinkedIn for lawyers  18:15 - How law firms can recycle content  21:00 - Final thoughts   Best way to contact Chris Earley: https://www.chrisearley.com/  [email protected]    Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website. Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351