
Why Verdicchio Is Italy's Next Great White Wine: Ethica Wines, Villa Bucci & the Rise of Indigenous Grapes
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Is Verdicchio Italy's best-kept wine secret?
In this episode of The Sipping Point Podcast, Laurie Forster sits down with Damiano Sorato, Vice President of Sales at Ethica Wines, Federico Veronesi, CEO of Signorvino and Oniwines, and the winemaker from Villa Bucci to explore why Italian indigenous white wines are capturing the attention of wine lovers around the world.
As Ethica Wines celebrates its 10th anniversary, the conversation looks at how the importer has helped introduce authentic, family-owned Italian wineries to the U.S. market while championing lesser-known grape varieties with incredible quality and value.
Together, they dive into the remarkable story of Verdicchio—a grape once overlooked but now recognized as one of Italy's greatest white wines thanks to its freshness, complexity, food-friendliness, and extraordinary aging potential.
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