268. What Entrepreneurs Need to Know About Brand Merch

Feeling like everyone on the Internet has it more together than you? Shannon Keating joins Michelle to get real about the pressure to be perfect, the chaos of social media, and why "rotting" on your phone is stealing your joy. Whether you're stuck in a comparison spiral or need a nudge to put your phone down and actually live, this episode shares the tips on building confidence, finding balance, and remembering you're more than enough.   Shannon Keating is a life coach, Human Design reader, Reiki energy healer, retreat host, public speaker, and co-founder of GEMS, a nonprofit that supports girls in building confidence, connection, and emotional well-being. She specializes in working with young women and teen girls, helping them come home to themselves, trust their intuition, strengthen their self-worth, and create deeply nourishing relationships. Through her coaching, retreats, and healing work, Shannon is passionate about helping women and girls feel deeply rooted in themselves and empowered to create lives and relationships that feel true to them. ------------------------ In today's episode, we cover the following: Shannon's origin story Common roadblocks for young women Creating social media boundaries Mapping your business out in seasons What Shannon's retreats offer Skill development through Toastmasters The importance of in-person engagement vs. screen time Social learning and group growth ---------------------- RESOURCES: Episode 079: Life According to PR & Human Design Expert Kaila O'Connor Episode 066: Life According to PR Pro Ashley Graham ---------------------- Guest info: To learn more about Shannon, follow her on Instagram @ShannonKeating, Facebook @ShannonKeatingCoach, and visit her website, ShannonKeating.com ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! --STICKER GIANT-- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code MKW25 for 25% off when you spend $150 or more! Code is valid for one-time use only. Expires December 31st 2026. -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered if selling branded merch is worth it, or just another shiny distraction? Michelle pulls back the curtain on what it takes to create merchandise that adds value to your business. From mastering the art of print-on-demand to crafting bespoke gifts that leave a lasting impression, discover the strategic decisions behind every product drop. With insights on platforms, margins, and the delicate dance between brand presence and profit, this will have you rethinking your next merch move. ---------------------- In today's episode we cover the following: The difference between merch and branded items Print on demand services Squarespace vs. Shopify Limited edition product strategy Finding the maximum real estate for your merch Custom products in bulk for conferences Inventory management considerations ---------------------- RESOURCES: Episode 262: Mapping Client Touchpoints for Service-Based Businesses Episode 254: Client Case Study: Studio Tigre Episode 230: Client Case Study: The Galavant Society Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever find yourself drowning in notes after a conference, or worse, forgetting every genius idea the minute you get home? Tune in as Michelle and Mo discuss how to turn caffeine-fueled ideas into game-changing opportunities. From teaching workshops with 18,000 attendees, landing brand partnerships, and designing the perfect slides, to the secrets behind making sure your big debut actually looks as good as it feels— this episode covers it all.   Studio Tigre ignites flavor, culture, and connection — empowering the coffee, hospitality, and creative community through bold design, joyful education, ferociously delicious coffee conversations, and unforgettable experiences. ------------------------ In today's episode, we cover the following: Recap of Studio Tigre and World of Coffee Mo's experience leading her workshops How to breakdown information to be digestible at a conference Brand partnerships for the workshop Slide development process Content delivery and creative partnership Future plans for conference presentations Pitch deck creation Long-term goals and brand vision for Studio Tigre ---------------------- RESOURCES: Episode 254: Client Case Study: Studio Tigre ---------------------- Guest info: To learn more about Studio Tigre, follow them on Instagram @StudioTigre.La. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Step into the vibrant tapestry of India as Michelle recounts her trip with The Galavant Society. Discover how brand touchpoints, like the silk scarves and editorial travel magazines she designed, can elevate an experience from memorable to unforgettable. From the bustling streets of Delhi to the awe-inspiring Taj Mahal, learn how intentional design translates across continents, cultures, and client expectations. Whether you're a creative, a traveler, or simply craving inspiration, this episode promises insights that go far beyond the destination. ---------------------- In today's episode we cover the following: Background on Galavant Society and trip selection Understanding client experience and brand integration Pre-travel brand touchpoints Arrival and on-trip touchpoints: magazine and silk scarf Inspiration and culture in Delhi Finding your artistic practice on the road Udaipur: heritage and community Johdpur: The Blue City and organic color palettes Jaipur: The Pink City and cultural contrasts Agra: The Taj Mahal Final brand touchpoints ---------------------- RESOURCES: Episode 262: Mapping Client Touchpoints for Service-Based Businesses Episode 230: Client Case Study: The Galavant Society Episode 229: Why Your Rebrand Deserves a Launch Party Book your next trip with Galavant Society!   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Think your business contracts are airtight? Think again. In this essential episode, Michelle sits down with Gabby Moussa: the legal expert who helps creatives and entrepreneurs dodge some of the most common (and costly) mistakes. From why relying on AI like ChatGPT for your contracts can backfire, to simple steps you can take right now to protect yourself, this candid conversation pulls back the curtain on contracts, intellectual property, LLCs, and everything small business owners really need to know— but might be avoiding. Before your next client project, hit play. Your future self (and your bank account) will thank you.   Gabby Moussa is a partner at Guide My Business, a boutique law firm specializing in business and real estate transactions. She advises entrepreneurs, developers, and growing companies on deal structures, brand protection, agreement negotiations, and navigating complex legal issues with a practical, business-focused approach. ------------------------ In today's episode, we cover the following: How she started her own firm Why you don't want AI to write your contracts Terminology to know in contracts Legal considerations for small businesses Service agreements and intellectual property How to protect yourself as a woman in business Contract negotiation philosophies Business partnerships and dispute provisions Hiring 1099 contractors vs. W2 employees Current legal trends and challenges Remote work trends and classification implications Professionalism, reputation, and social consequences Strategies for business breakups and difficult conversations Litigation, enforcement, proactive and reactive legal strategy The cost of omitting legal formalities at the start ---------------------- RESOURCES: Episode 190: How to Own Your Own Brand with Guide My Business ---------------------- Guest info: To learn more about Gabby and Guide My Business, follow them on Instagram @GuideMyBusiness and @GabbyMoussa and visit their website, GuideMyBusiness.co ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Curious how brands can break free from digital overload and actually make a lasting impression? In this round up of our top 5 episodes on branding and marketing, you'll learn the essentials of brand identity. Michelle shares actionable tips to connect with your ideal audience, both online and off. From the power of print design to building real-world community, you'll learn how to make your marketing message stick, drive deeper emotional connections, and grow your business with strategies that outlast the latest social trend. ------------------------ In today's episode, we cover the following: Rethinking marketing beyond social media Branding basics and brand identity Defining and understanding your ideal audience Importance of message repetition and consistency Differentiating marketing from sales Alternative marketing strategies Print design In-person events How to maximize your rebrand Experiential marketing Team building and delegation for business growth ---------------------- RESOURCES: Episode 247: Design Trend Predictions 2026 Episode 233: Why In-Person Client Meetings Matter Episode 229: Why Your Rebrand Deserves a Launch Party Episode 198: Marketing Without Social Media Episode 179: 10 Lessons from 10 Years in Business Episode 171: Dynamic Strategies for Optimizing Content and UGC Episode 127: Common Branding Mistakes   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Discover the art of community building with Taylor Smith, founder of The Power Table. If you're tired of equating "followers" with real connection, this conversation offers the mindset shifts, practical tools, and leadership insights you need to stand out in today's entrepreneurial landscape. Learn why consistency, curiosity, and genuine service matter more than ever— whether you're hosting your first event, growing a network, or leveling up your leadership. Tune in to learn how leading with purpose (and a solid plan) can set you apart in a noisy digital world— and help you build a community that truly lasts.   Taylor Smith is a speaker, strategist, and founder of The Power Table™, a national women's entrepreneurship community and live conference redefining how women build visibility and wealth. Known for her relatable storytelling and bold, actionable insight, Taylor is a go-to voice on personal branding, community-driven growth, and modern leadership. She brings a fresh perspective to conversations about success—one that blends strategy, authenticity, and connection. Taylor has been featured on a Times Square billboard and in national media outlets, and her work has helped thousands of women grow profitable, personality-driven brands that stand out in their industries. ------------------------ In today's episode, we cover the following: The Power Table's backstory Building trust for event success Making the most out of networking events Tend and befriend response Community member vs. follower Keys to hosting successful events Core tenants in leadership Transformative retreat experiences Changing your mindset ---------------------- RESOURCES: Use code KMAPODCAST for $100 off The Power Table Conference, April 22-23, 2026 Episode 254: Client Case Study: Studio Tigre ---------------------- Guest info: To learn more about The Power Table and Taylor Smith, follow them on Instagram @ThePowerTable.Co and Facebook @TaylorSmithOnline and visit their website, ThePowerTable.co ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Discover the strategy behind creating meaningful client relationships. This episode explores the art of mapping the customer journey, from first encounter to loyal ambassador, and examines how service-based businesses can optimize every step for stronger engagement and lasting impact. Michelle shares insights gleaned from real client experiences, guiding you through the essentials of brand consistency, audience segmentation, and revenue opportunities. Elevate your business model and discover how intentional touchpoints drive genuine connection and sustainable growth! ------------------------ In today's episode, we cover the following: The know/like/trust cycle Case Study: Galavant Society Streamlining your branding and client journey In-trip and post-trip experiences Case Study: Bloom RDH Offer segmentation Building a membership model Building an alumni strategy Speaker series branding strategy ---------------------- RESOURCES: Episode 230: Client Case Study: Galavant Society Episode 202: Creating DIML & Case Study Content Step-by-Step Guide Episode 193: Client Case Study: Bloom RDH ----------------------- Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off. P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community there today at App.Heartbeat.Chat/KMA   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Why does your favorite local coffee shop feel like more than just a morning pit stop? Join Michelle and industry insider Sadie Renee as they explore the impact of values-driven businesses, the evolution of coffee culture, and why the barista behind the counter might be shaping your community more than you think. From the inner workings of hospitality to the challenges of running a low-margin business, they discuss how thoughtful purchasing, authentic relationships, and grassroots marketing are redefining the modern coffee experience.   Sadie Renee is a relentless builder, orchestrator, and progress-driver, fueled by metabolizing strategy into creative action and finding better ways to get sh*t done. From the good old days behind the coffee bars of KCMO to serving as VP of Coffee at Oatly, Sadie has developed a reputation for navigating obstacles with tenacity and precision. A natural leader and compassionate collaborator, she lives by the value that a rising tide lifts all boats, often finding her place at the helm of that tide. When not working, Sadie dedicates time to musical pursuits, her extensive human and fur family, and enjoying life in the beautiful Hudson Valley. ------------------------ In today's episode, we cover the following: Sadie's career journey in coffee Community building vs. following Launching The Usual Company Bridging CPG and coffee industries The coffee shop experience Embracing identity in coffee culture Improving coffee industry economics Generational habits and collective change Marketing challenges and shifting strategies Reviving the coffee community together ---------------------- RESOURCES: Episode 254: Client Case Study: Studio Tigre Episode 161: Avoiding Burnout as a Creative with Morgan Drinks Coffee Offline with Jon Favreau Episode 218: The Enshittification of the Internet (with Cory Doctorow) ----------------------- Guest info: To learn more about The Usual Company, follow them on Instagram @TheUsual.Company and visit their website, ItsTheUsual.com ----------------------- Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off.   P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community on Heartbeat!   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Feeling uninspired with your current design work? The Kiss My Portfolio Challenge is back to reignite your passion and purpose by connecting your creativity to the issues you care about most. Discover how to create impactful, portfolio-worthy projects through a thoughtfully guided challenge that blends real-world values with standout branding skills. Whether you're looking to elevate your portfolio, expand your network, or make a positive difference in your community, we're excited to welcome you to the challenge! ------------------------ In today's episode, we cover the following: Background of the Kiss My Portfolio Challenge What to expect in this upcoming challenge How to join and participate in the Heartbeat group Overview of the challenge The design prompts for KMP #7: The Table Purpose and vision behind the prompts Defining mission, vision, and brand adjectives Audience profiles for The Table Aesthetic and design considerations Research and positioning Step-by-step challenge structure and daily prompts Presenting your work ---------------------- RESOURCES: Episode 256: Scaling Your Online Community with Heartbeat Join our community on Heartbeat Take the Kiss My Portfolio Challenge!   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard