161. Avoiding Burnout as a Creative with Morgan Drinks Coffee
2024-05-07
0:00
46:01
Are you caught in the constant scroll or drained by your content strategy? Dive in with Morgan (aka Morgan Drinks Coffee) and Michelle as they discuss finding the balance between content creation and structured downtime. Morgan shares their journey prepping for the US Barista Championship, alongside creating coffee-related storytelling content and embracing shaking up content to stay energized. From conscious consumption to following your curiosities, don't miss this blend of strategies to stay creative. Morgan is a video creator with over 8M followers across three platforms. Their content revolves around coffee, barista work, and all things adjacent. Additionally, they're a decorated competitive barista with the titles of 2022 US Barista Champion and 2022 World Barista Runner Up. Morgan currently lives in Portland, Oregon, and spends their free time in coffee shops with their nose in a book. ------------------------ In today's episode, we cover the following:
- Coffee shop culture
- Creating TikTok coffee content
- Morgan finding their creative process
- Adapting your content strategy
- Using tools to curate the content you want to engage with
- Morgan's preparations for the US Barista Championship
- Scheduling rest and finding calm
- Spaghetti brain vs. waffle brain
- Predictions on the future of the coffee industry
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