How to start and grow a lash brand - Michelle Nguyen / PLA

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community. We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry. We hope you'll join us.

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community. We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry. We hope you'll join us.

Welcome to the pilot episode of the new series of The LashBase Podcast, where Jamie and Dan, the duo behind the brand, open the door to the fascinating world of running a lash brand. Join us on an intimate journey as Jamie, the social media and marketing expert, and Dan, the behind-the-scenes wizard, share their personal stories that shaped the success of LashBase. Discover the roots of the family business and the passion that propels these industry pioneers forward. From humble beginnings to the thriving empire they've built today, Jamie and Dan unveil the secrets behind their journey. But this podcast isn't just a stroll down memory lane. Gain exclusive insights as Jamie and Dan discuss the challenges, triumphs, and invaluable lessons learned along the way. Whether you're a seasoned lash artist or just starting your career, this episode offers a unique blend of personal anecdotes and professional wisdom. As Jamie and Dan step into the spotlight, it's a rare chance to witness the magic behind the scenes. Learn how Jamie's marketing prowess and Dan's behind-the-scenes dedication have shaped LashBase into the industry leader it is today. We want to hear from you! Jamie and Dan would love your feedback on this pilot episode. Should they continue sharing their stories and insights? Connect with them on Instagram: @LashBase_Jamie and @LashBase_Dan, and let them know your thoughts. Subscribe now to The LashBase Podcast for an exclusive pass to the latest trends, insider knowledge, and a dose of inspiration.

It's been a while since we have told the story of how LashBase became LashBase so we thought we'd get "camera shy" founder, Julie back on the podcast to answer the questions that you sent in. LashBase is a family business with very modest beginnings and our family feel has stuck with us throughout our growth into one of the biggest lash brands in the world. We hope you find value in our story! Hosted by LashBase Jamie.

Think the lash industry is saturated? Think again. In today's episode, I chat with Michelle, the CEO and founder of Paris Lash Academy about how she started and how she grew her lash brand to be one of the biggest in the world in just 4 short years whilst being one of the nicest and most down to earth people you could ever meet. Want to start a lash brand? Listen to this! Find PLA here: @parislashacademy

Val joins us on the podcast today to give everyone her secrets in making reels and gaining followers. I also wanted to get a little deeper into her struggles with mental health which she has documented on her socials. A girl with a bright future in the lash industry. Watch this space. Find Val here: @beautygalval

Making money in the lash industry doesn't have to mean doing lashes, training or selling products. There are so many avenues to explore and Sophie has done just that with great success. Find out how to make 100k+ Through events, online courses and business mentoring. Another value packed episode! Find Sophie here: @LashFest__ + @IamSophieAlexandra

Mindset is everything and Alanna has one of the strongest in the game. This episode is sure to leave you feeling motivated, inspired and ready to level up your lash business. I can't wait for your feedback on this one! Find Alanna here: @AlannaRuizunger_ & @LannaLashes

Few lash artists get the chance to work for an extended period of time in the UK and the US so we thought it would be a great idea to get Lana from Lux Uncut on the show to talk through the differences and her experience in both the UK and US. Subjects include the huge pricing gap, work/life balance, career longevity and everything in between. Let us know what you think! Find Lana here: @LuxUncut

In today's episode, we were joined by Best New Training Academy of the Year Award winner @asheslashesx , who talks through lessons learnt from being in the industry, starting your own training academy and the tea on all things lash business.