Into the Breach by IBM podcast

I'd Like to Buy a Vowel: The Price of Poor Communication During a Data Breach

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When there is a cyber incident, the focus is often the technical side of the attack and remediation. Another important aspect of breach management—communication—often takes a back seat. When communication is done badly, consumers can lose trust, brands can erode, and corporate names can become synonymous with high-profile attacks. Loren Dealy Mahler has built a career on creating organization-wide communication plans, and talks about the importance of having the right people using the right words at the right time.


Key Takeaways:

00:05 - 01:18 Intro to episode

01:32 - 03:06 Advice to a CEO on how to handle a data breach from a communication perspective

03:36 - 07:06 Crisis response plan vs a cyber communication plan

08:19 - 11:55 Missteps in communication: The Atlanta cyber attack in 2018

11:55 - 16:08 Missteps in communication: The Equifax breach

17:30 - 19:58 An example of communication gone well

22:52 - 24:12 What can we expect to see a new cybersecurity executive order do to communication?

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