Ep 602: Jiachen Lu, CORD by Le Cordon Bleu, Market Pulse UK, Part 4/6

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/603 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Tom Grater, Crystal Palace Wine Club https://www.crystalpalacewineclub.com Date recorded: 19 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/603 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK series direct links Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/603 - Tom Grater, Crystal Palace Wine Club  

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport   If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/602 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Jiachen Lu, CORD by Le Cordon Bleu https://www.instagram.com/the_pairing_life Date recorded: 19 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/602 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK series direct links Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/602 - Jiachen Lu, CORD by Le Cordon Bleu  

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/601 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: David Lapsey, Ostair Consultancy https://www.ostairconsultancy.co.uk Date recorded: 13 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/601 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK series direct links Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/601 - David Lapsey, Ostair Consultancy

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/600 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Ben Easey, Parade Wines https://www.paradewines.com Date recorded: 11 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/600 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK (Feb 2026) direct links  Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/600 - Ben Easey, Parade Wines  

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/599 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Bert Blaize, North Norfolk Cellars https://www.nnc.wine Date recorded: 11 Feb 2026 Listen and subscribe - https://www.interpretingwine.com/599 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Market Pulse UK (Feb 2026) direct links  Series Link: https://www.interpretingwine.com/MPUKFeb26 Episode Link: https://www.interpretingwine.com/599 - Bert Blaize, North Norfolk Cellars  

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Melissa Aellen, Linganore Winecellars. Melissa is my first ever guest from Maryland, a US state with over 80 wineries.  Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines. This conversation leans into discovery, which makes sense as I am yet to visit Maryland.  But this didn't hold us back. As Melissa and I were ultimately able to develop a powerful winery fingerprint, which she is keen to test within the local community. How did we do? How did we get there? Listen on to find out. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/598 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Melissa Aellen, Linganore Winecellars https://www.linganorewines.com Date recorded: 25 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/598 CONTACT ME: Email: [email protected] Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/598 - Melissa Aellen, Linganore Winecellars

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany. I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners. I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/597 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Theresa Breuer, Weingut Georg Breuer https://www.georg-breuer.com Date recorded: 12 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/597 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/597 - Theresa Breuer, Weingut Georg Breuer

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Joe Wiens of Lost Ranch Winery. He provides the ultimate test of the Winery Fingerprint.  Having recently appeared discussing Wiens Cellars.  Across his two projects he's in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries.  So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/596 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Joe Wiens, Lost Ranch Winery https://www.lostranchwinery.com Date recorded: 25 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/596 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/596 - Joe Wiens, Lost Ranch Winery

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Joe Wiens, Wiens Cellars. Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries. With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within the same region can attract different audiences. And give visitors a reason to visit both.  I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/595 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Joe Wiens, Wiens Cellars https://https://www.wienscellars.com Date recorded: 5 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/595 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/595 - Joe Wiens, Wiens Cellars

Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge. Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.  And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement. If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/594 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Steven Thompson, Analemma Wines https://www.analemmawines.com Date recorded: 6 November 2025 Listen and subscribe - https://www.interpretingwine.com/594 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links (26) https://www.interpretingwine.com/594 - Steven Thompson, Analemma Wines