Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2

We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company The Mosaic of Wine intro Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand Culture - Storytelling development and allowing consumers to participate in the story Expertise x Challenge - Seeking challenge and having values challenged over time Service - Field Blends, Challenging the storytelling narrative in regions, Lodi edition Purpose - Teaching Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/592 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Maryam Ahmed, Maryam + Company https://www.maryamandcompany.com Date recorded: 28 April 2025 Listen and subscribe - https://www.interpretingwine.com/592 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Raimonds Tomsons The Mosaic of Wine intro Raimonds Tomsons Origin Story - Soviet Union Culture - Baltics success in sommelier competitions Expertise - WSET Diploma studies, Training sessions Challenge - Input needed to acquire wine knowledge Service - Giving back to sommelier community, Incremental feedback Purpose - Big Goals and Ambitions Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/591 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Raimonds Tomsons https://www.instagram.com/raimonds.tomsons Date recorded: 26 April 2025 Listen and subscribe - https://www.interpretingwine.com/591 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Amelia Jukes Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground Culture - Events to successfully bridge the gap to Australia Expertise - Standing out in the crowded London event scene,  Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export? Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence Purpose - Conversations between winemakers Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/590 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Amelia Jukes https://www.instagram.com/ameliajukes Next Generation Grenache tasting - 28 April 2025 https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459 State By State Chardonnay - 11 Jun 2025 https://www.eventbrite.co.uk/e/state-by-state-chardonnay-a-five-year-perspective-tickets-1320852137299   Date recorded: 22 April 2025 Listen and subscribe - https://www.interpretingwine.com/590 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels Service - Thistledown story Purpose - Storytelling and brand development across the miles Contact Details and Outro - 28th April Next Generation Grenache Tasting, 30th April Deep Down Under If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/589 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Giles Cooke MW, Thistledown Wines https://www.thistledownwines.com Next Generation Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459 Deep Down Under tasting: https://www.eventbrite.co.uk/e/deep-down-under-2025-registration-1109137232319 Date recorded: 2 Apr 2025 Listen and subscribe - https://www.interpretingwine.com/589 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin  

We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia  Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/588 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills https://www.wirrawirra.com Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator Date recorded: 2 April 2025 Listen and subscribe - https://www.interpretingwine.com/588 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media (00:00:08) The Mosaic of Wine intro (00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media,  (00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collaboration over Competition (00:01:30) Challenge - Career path change following athletics injuries, Rural upbringing (00:01:30) Service - Barrel Room Media creative agency deep dive, Avatar specificity and positioning, Generations in wine, Ideal clients, Rachel vlogging and outside influences, Podcasting and audio (00:01:30) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/587 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Rachel Clawson, Barrel Room Media https://www.barrelroommedia.com Date recorded: 31 Mar 2025 Listen and subscribe - https://www.interpretingwine.com/587 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman  (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - Tasting En Primeur,  (00:21:09) Challenge - Management Challenges, Sale to BBR (00:23:27) Service - First Edition of Inside Burgundy, Win-win-win impact, Website, Scoring System and Creating Content (00:39:30) Purpose - Motivation, Respect (00:44:02) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/586 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Jasper Morris, Master of Wine https://www.insideburgundy.com Date recorded: 26 Mar 2025 Listen and subscribe - https://www.interpretingwine.com/586 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club (00:00:08) The Mosaic of Wine intro (00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa (00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence (00:22:55) Expertise - Self-development, Bombay Club overview, Tallinn wine culture (00:35:12) Challenge - Sommelier Competitions deep-dive Service - Looking ahead to the world championships (00:45:15) Contact Details and Upcoming Events - Rhodes in August If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/585 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Mikk Parre, Bombay Club https://www.instagram.com/mikkparre  https://www.instagram.com/bombayclubtallinn   Date recorded: 19 March 2025 Listen and subscribe - https://www.interpretingwine.com/585 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast (00:00:08) The Mosaic of Wine intro (00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York (00:25:55) Culture - Changes in New York culture, Grape growing in New York State (link to article below), Complexity of Sustainability Conversation (00:39:15) Challenge - Calling out inappropriate behaviour in wine industry (00:48:00) Expertise and Service - The purpose of Tasting Notes, The changing influence of points (01:03:41) Purpose - Ongoing Passion for Storytelling, Instagram Series and Potential Substack If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/584 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Christina Pickard, Wine Enthusiast https://www.instagram.com/christinakpickard http://www.interpretingwine.com/553 https://www.wineenthusiast.com/basics/grapes-101/new-york-state-wine-grapes/   Date recorded: 18 Mar 2025 Listen and subscribe - https://www.interpretingwine.com/584 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Anne McHale Origin Story - Early experiences in wine,  (00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd (00:24:00) Expertise - Master of Wine Programme Overview,  (00:30:30) Challenge - Different Challenges among Masters of Wine and Diploma Students (00:34:40) Service - Transition into Consultancy, Developing Diplomatherapy, Sources of Information, Ideation and Product Creation (00:58:15) Purpose - Student Feedback (01:03:30) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/583 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Anne McHale, Master of Wine https://www.annemchale.com Date recorded: 11 Mar 2025 Listen and subscribe - https://www.interpretingwine.com/583 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin