Brett Engeman, When a Communication Expert Uses AI to Decode Human Interaction - Innova.buzz 675

Our guest in this episode is Brett Engeman, the founder of Aspirational Leaders Co. After spending two decades navigating the challenges of fast-growing businesses, Brett now dedicates himself to helping leaders unlock strategic communication flow, operating at the exciting intersection of mindset, human interaction, and artificial intelligence. Our conversation was a fascinating deep dive into solving the frustrating communication breakdowns that stifle growth, exploring the powerful and surprising ways Brett uses AI to create more authentic and effective leaders.Key points discussed include:* Great communication starts by diagnosing your own thinking patterns to better connect with others.* Embrace AI as your co-pilot to gain deep insights and free up time for human-centered leadership.* In a world of instant answers, your greatest superpower is deep curiosity and asking brilliant questions.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Brett Engeman, Aspirational Leaders Co.It was an absolute pleasure to welcome Brett Engeman of Aspirational Leaders Co. to the Innovabuzz podcast. Brett is on a mission to solve a problem that almost every entrepreneur has felt: that frustrating sense of entrapment when communication breaks down in a fast-moving business. He works at the fascinating intersection of mindset, communication, and artificial intelligence, and our conversation was a brilliant exploration of how leaders can unlock flow and scale their organizations by, first and foremost, learning to communicate better.What I loved about our chat was how Brett brought it all back to a fundamental truth. We’ve all been in those work environments where the communication is good, where everyone feels like a genuine contributor to a shared mission. As Brett said, when it’s good, "magic happens." People love coming to work. But we’ve also seen the flip side, when growth and new teams lead to silos and misunderstandings, and that magic quickly fades.Brett has seen the good and the bad over his 20 years in scaling businesses, and he’s learned that even leaders with the best intentions can inadvertently create these communication gaps. It’s not about blame; it’s about awareness. His insights offer a powerful blueprint for rediscovering that collaborative magic, no matter the size of your team.It All Starts with You: A Diagnosis of Your Own Thinking PatternsSo, where does a leader begin? According to Brett, the first step is an inward one. He starts his work with leaders by conducting a "communication diagnosis" to help them understand how they themselves think and process information. This was a lightbulb moment for me. We all have our own default settings; a leader might be a "visual thinker" who sees the big picture, the grand vision.The problem arises when they're communicating that vision to a team member who is, as Brett explained, more "kinesthetic" and detail-oriented. The leader is talking about the "why," while the team member is desperate to understand the "how." Without this awareness, a disconnect is almost guaranteed. It’s a simple yet profound realization that miscommunication often starts not with what is said, but with a mismatch in how it's processed.From Vision to Action: How to Finally Get Everyone on the Same PageOnce you have that self-awareness, you can start bridging the gap. Brett shared some wonderfully practical advice, emphasizing that leaders must consciously cater their message to all thinking types. And his golden rule for getting a message to stick is one I won't soon forget: "If you think you're communicating a lot... do it five times more." In a vacuum of information, people will naturally create their own stories, so consistent and clear repetition is your greatest ally.This extends to the very language we use in our values and vision statements. Brett gave a brilliant example of a vague vision to be the "biggest and best." What does that actually mean? Is it profit? Market share? Customer satisfaction? He urges leaders to break these terms down into specific, unified meanings. When you do that, the vision transforms from a nice phrase on a wall into a tangible goal that everyone can see, understand, and work toward together.My Unexpected Co-pilot: Using AI to See Our Communication ClearlyThis is where our conversation took a fascinating turn into the world of AI. Brett shared how, almost by accident, he discovered AI could be a powerful mirror for communication. By feeding transcripts of his research calls into an AI model loaded with his own custom language filters, he could extract incredible insights about a person's communication style—a process that would have manually taken him nearly 20 hours.This isn't just about spotting filler words, though Brett humbly admitted it helped him notice his own overuse of "um." His AI-powered diagnostic can identify a person's core thinking patterns, their motivation strategies (are they moving towards a goal or away from a consequence?), and so much more. It's a stunning example of using technology not to replace human intuition, but to augment and accelerate it.Your Second Brain: Leveraging AI for More Than Just Mundane TasksBrett sees AI's role extending far beyond diagnostics. He uses these fantastic metaphors of AI as a "second brain" you can use for brainstorming or a "bunch of smart friends in the room" you can bounce ideas off of without annoying your entire team. It's a way to refine your thinking before you even bring an idea to the table for a more meaningful discussion.By embracing AI to handle these kinds of tasks, or to automate the mundane work that clutters our days, leaders can free up their most valuable resource: their time and attention. This allows them to step away from the keyboard and do what only they can do: be present with their team, listen with empathy, and cultivate genuine human connection.The Paradox of Progress: Why Authenticity is Your New SuperpowerWe also touched on a compelling paradox of our modern age. As AI-generated content becomes more prevalent, our human capacity to spot in-authenticity is becoming sharper than ever. People can sense when a LinkedIn post or an email is written by a robot, and they are craving authenticity more than ever.This means the rise of AI doesn't diminish the need for great leaders; it makes them more critical. The leaders who will truly connect and inspire are those who are emotionally intelligent, who show up as themselves, and who aren't afraid to be human. Technology can handle the tasks, but it can't replicate true presence and empathy.The One Skill to Cultivate for the Next 50 YearsSo what is the most profound skill leaders should be cultivating for the future? When I asked Brett to look 50 years down the road, his answer was simple but powerful: learn to be curious. In a world where AI can provide answers in an instant, the uniquely human ability to ask great questions and to be genuinely curious about another person's perspective will be invaluable.It's about seeking to understand, not just to be understood. It's about fostering deeper connections and growing together, rather than living in conflict or a state of constant misunderstanding. This is the human skill that technology will never replicate, and it is the foundation of truly effective leadership.In Summary: My conversation with Brett Engeman was a masterclass in modern leadership. It’s a call to look inward at our own communication styles, to be relentlessly clear in our vision, and to embrace technology like AI as a co-pilot that allows us to be more human, not less. By focusing on authentic connection and deep curiosity, we can navigate the future and build businesses where the magic truly happens.The Buzz - Our Innovation RoundHere are Brett's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI as a thinking co-pilot to clear your head and craft a better response before you react.* Best thing to integrate AI and human connection – Creating and using diagnostic filters in AI to reveal a person's unique communication style.* Differentiate by leveraging AI – Use AI as an exploratory tool to delve into your passions and help you find your purpose.ActionStart exploring AI as a practical support tool. Record a practice conversation with ChatGPT and ask for feedback on your communication, or give it a large goal and have it break it down into daily steps for you.Reach OutYou can reach out and thank Brett on his website, where you can find his information and book a complimentary 30-minute discovery session.Links:* Website - Aspirational Leaders Co* LinkedIn* LinkedIn - Aspirational Leaders Co* FacebookCool Things About Brett* The AI-Powered Self-Communicator: Brett has a genuine commitment to personal growth, using AI not just to diagnose clients' communication styles but also to analyze and improve his own filler words, like his former habit of saying "you know" often.* The Humanity-First AI Advocate: Despite his expertise in cutting-edge AI applications, Brett stands out by emphasizing that the more we advance with AI, the more valuable and sought-after genuine human connection becomes.* The Mission-Driven Niche Master: Brett's current laser focus on unlocking scalability through communication stems from a powerful, world-changing belief: that if everyone communicated better, the world would have far fewer problems.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Marnie Stockman, co-creator of the Lead It like Lasso philosophy. Following her passion for helping people become their best selves, Marnie has embarked on a new adventure to empower job seekers in the age of AI. Her mission, sparked by conversations with her own children, is to help people find truly meaningful work through authentic self-discovery.Marnie shares how we can all become the "CEO of You, Incorporated," using AI as a tool for deep introspection, not just for sterile automation. Key points discussed include:* Character is your advantage: In an automated world, your unique human character is your ultimate competitive edge.* Be the CEO of You: Run your life and career like a business to intentionally guide your own growth.* Use AI for authenticity: Leverage AI to understand your real story and NOT to game the system.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Marnie Stockman, Lead It Like LassoIt was an absolute delight to welcome Marnie Stockman of Lead It like Lasso back to the Innovabuzz podcast. Long-time listeners might remember Marnie from episode 653, where she and her business partner Nick taught us how to lead with heart, inspired by the one and only Ted Lasso. So much of that conversation was about core values and curiosity, and now she’s returned with a fascinating new adventure that feels like the perfect next chapter: empowering job seekers in the age of AI.This new direction isn’t a pivot away from her Lasso-inspired philosophy; it’s a powerful evolution of it. Marnie is diving headfirst into the world of artificial intelligence, not as a cold, robotic replacement for human ingenuity, but as a tool to help us become, as she so eloquently puts it, "the best version of ourselves." It’s a mission to bring more character, not less, into our professional lives, especially when technology is changing everything.The Spark of Inspiration: The Character Revolution in a Digital WorldMarnie’s new focus was sparked by a simple but profound observation she calls the "character revolution." In a world increasingly filled with automation and digital transformation, the single greatest way to stand out is by being authentically, unapologetically human. It’s our character, our values, and our unique stories that will become our most valuable assets. The ones who thrive will be the ones who show up as real people.This idea wasn't just a theory; it was validated in the most personal way possible. Marnie shared a wonderful story about a single week where her 23-year-old daughter, her 25-year-old son, and her daughter’s 23-year-old boyfriend all decided they needed more impactful work. From a mechanic wanting to help people more directly to a marketer discovering a passion for teaching, their journeys proved that understanding one's core drivers is the first step toward a fulfilling career.Welcome to You, Incorporated: Becoming the CEO of Your Own LifeThis is where Marnie’s new venture gets truly brilliant. She and Nick are developing an app and writing a new business fable, The Business of You, based on a powerful central metaphor: you are the CEO of "You, Incorporated." I just love this concept. It reframes personal development from a passive activity into an act of empowered, strategic leadership over your own life and career.When you think of yourself as a CEO, you realize you're in charge of all your own departments: your finances, your marketing (how you present yourself to the world), and your HR (your personal growth and well-being). The app they're building is designed to be your trusted advisor in this enterprise, using AI to help you have the critical conversations needed to run your personal corporation with intention and clarity.AI as Your Personal Mirror: Uncovering Your Authentic StoryThis is where the magic really happens. We chatted about how AI’s greatest strength isn't just generating content, but acting as a conversational partner to help you uncover your own ideas. Marnie’s work is a perfect example of this. Her app uses AI to help you dig deep into your core values and the stories that define you, much like a patient coach. It helps you connect the dots of your own life.Marnie shared the powerful story of an introverted young man she mentored who was told he came across as "chaotic" in interviews. By working through his core values and the stories that demonstrated them, from soccer as a kid to his work as a lifeguard, he was able to build a coherent narrative. The very next day, he walked into an interview, confidently told his story, and landed the job. He didn’t change who he was; he just finally understood how to articulate it.The Human Checkpoint: Navigating AI with Wisdom and AuthenticityOf course, with any powerful new tool, there are risks. Marnie rightly points out that AI can be "glitchy" and has a hilarious tendency to produce "cringey" and repetitive content if you’re not carefully guiding it. I see it all the time. The human in the loop is not just recommended; it’s essential for ensuring the output has personality and soul.More importantly, she offered a critical warning against using AI to simply "hack the system." It's tempting to use these tools to generate a resume or cover letter that perfectly matches a job description, but if it's inauthentic, you risk finding yourself "unhappily employed." It’s a fast track to that feeling of misalignment where you dread going to work, a situation I know all too well from my own past and one that Marnie experienced herself.The Ted Lasso Test: How Would Ted Navigate the World of AI?I couldn't resist asking the big question: what would Ted Lasso do in the age of AI? Marnie’s answer was, unsurprisingly, spot-on. He would focus on understanding yourself first. He’d encourage his team to use any tool at their disposal not to find shortcuts, but to cultivate empathy and become more human.This led to one of my favorite parts of our chat: Marnie’s "shelf help" idea. She took a picture of her bookshelf, fed it to an AI, and asked for a personality assessment, blind spots, and book recommendations. It’s a wonderfully creative and fun way to use technology for genuine self-discovery, and it feels like something Ted would absolutely get behind.ConclusionMarnie’s work is a vital reminder that in our rush to adopt new technologies, we can’t afford to lose sight of what makes us human. The goal isn’t to let AI do the work for us, but to use it as a mirror to better understand ourselves, our stories, and our values. It’s about leveraging technology to deepen our human connection, not replace it.Marnie provides a masterclass in how to approach AI with wisdom, curiosity, and a deeply human-centered focus. Her message is clear: use these powerful new tools not to chase trends, but to uncover your authentic story and core values. In a world of automation, your humanity isn't a liability; it's your ultimate competitive advantage.The Buzz - Our Innovation RoundHere are Marnie’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI with a creative prompt to analyze your bookshelf, providing unique data to help you understand your own blind spots.* Best thing to integrate AI and human connection – Create consistent content in different styles, which allows you to connect authentically with multiple, diverse audiences.* Differentiate by leveraging AI – Focus on using AI first and foremost as a personal tool to deeply understand yourself and your own story.ActionTake a picture of your bookshelf, find the prompt Marnie mentioned in the show notes, and use it to analyze your reading habits. Share what you discover online using the hashtag #ShelfHelpChallenge so Marnie can see it.Reach OutYou can reach out and thank Marnie by visiting her website at leaditlikelasso.com, which links to all of her projects. You can also connect with her directly on LinkedIn or enjoy her satirical take on career advice at workinprogress.ai.Links:* Website - Lead it Like Lasso* LinkedIn - Marnie Stockman* YouTube - Lead It Like Lasso* Facebook* Twitter - @leaditlikelasso* Instagram - @leaditlikelasso* LinkedIn - Lead it Like Lasso* TikTok - @leaditlikelassoBooks* Lead It Like Lasso, Marnie Stockman and Nick ConiglioCool Things About Marnie Stockman* Pop Culture Alchemist: Marnie doesn’t just reference Ted Lasso - she’s built an entire leadership philosophy and business around the show’s heart, humor, and humanity. Who else can say their business playbook is inspired by a fictional football coach with a mustache and a biscuit obsession?* From Math Teacher to AI Innovator: It's not every day you meet someone who's journeyed from the world of high school math to the cutting edge of AI-powered job seeking. That's a plot twist worthy of its own Ted Lasso episode!* Champion of the Underdog: Marnie's focus on helping job seekers stand out in an automated world speaks volumes about her passion for empowering the underdog. She's not just teaching leadership; she's leveling the playing field.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Here’s the prompt Marnie gave us for AI to analyze your bookshop:I’m participating in the #ShelfHelpChallenge. Based on this photo of my bookshelf (or list), please give me: 1. A short personality summary 2. My current intellectual obsession 3. A blind spot I might be missing 4. A book I didn’t know I needed 5. A fake book title I would write one day Sign it: “Your Bookshelf (With Love)” 🧠 Make it clever, slightly cheeky, and insightful.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is the returning Dr. Islam Gouda, a global brand ambassador and marketing mentor from Egypt. Islam previously appeared on Episode 660, where we had a fantastic chat about building authentic relationships through ethical marketing, aligning brand values with customer ethos, and the critical role of human connection.This time, Islam is back to explore how we can uphold those same principles in the age of AI. He explains how we can embrace AI's power without sacrificing the authenticity and intuition that truly connect with customers. Islam offers a brilliant framework for treating AI as an assistant, not a replacement, ensuring our marketing remains valuable and real.Key points discussed include:* AI is your assistant, not your expert; use it to enhance your unique skills, not replace them.* Human creativity is a rare "nature-bred pearl," far more valuable than AI's generic "artificial pearl" output.* Use AI for research and brainstorming, but always maintain human oversight and a healthy dose of distrust.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Dr Islam GoudaIt was a genuine pleasure to welcome Dr. Islam Gouda back to the Innovabuzz podcast. So much of our world has shifted since his last appearance, especially with the explosion of Artificial Intelligence into our daily marketing lives. As a marketing mentor and AI enthusiast himself, Islam offered a powerful and refreshingly grounded perspective on how we, as business owners and marketers, can navigate this new frontier without losing the one thing that truly sets us apart: our human connection.The conversation kicked off with a critical warning. Islam pointed out that AI, for all its power, carries a significant risk: it can make us all look and sound the same. In its quest for perfection, AI can strip away the unique personality and the authentic voice that defines a brand. If we are not careful, we risk dissolving into a sea of "impeccable" but ultimately generic content, losing the very essence of what makes customers connect with us on a human level.Championing the "Marketing Gut"So, how do we fight this trend towards standardization? Islam argues it all comes down to valuing our own foundational expertise, what he wonderfully calls the "marketing gut". He shared a brilliant analogy, comparing AI's arrival in marketing to the introduction of Excel for accountants. Back then, accountants were afraid of becoming obsolete, but Excel didn't replace them; it empowered them. It became a tool that allowed them to be better at their craft.That is precisely how we should view AI. It is not a replacement for our knowledge, our understanding of our customers, or our strategic intuition. If you don't have that solid marketing foundation, you are simply feeding a machine and hoping for the best. True magic happens when human expertise guides the tool, not the other way around.The Parable of the Two PearlsTo drive this point home, Islam shared a powerful metaphor that has really stuck with me. He compared AI-generated content to an "artificial pearl". It might look perfect and be easy to produce in mass quantities, but its value is inherently limited. Human-generated output, on the other hand, is like a "nature-bred pearl". It is rare, unique, and sometimes imperfect, but its intrinsic value is exponentially higher.This parable is a profound reminder for all of us in the marketing space. Are we striving to produce cheap, artificial pearls that are easily replicated, or are we cultivating the unique, valuable, nature-bred pearls of human creativity and strategy? The answer to that question will define the future of our brands.Wielding the Tool Wisely: AI as Your Research AssistantThis does not mean we should shun AI altogether. In fact, when used correctly, it is an incredibly powerful assistant. Islam and I discussed how AI can be a game-changer for the research phase of any project. It can synthesize competitor data, analyze customer sentiment, and explore messaging angles in minutes, a process that used to take days.By treating AI as a brainstorming partner or a research engine, we can supercharge our strategic work. It can give us five different ways to approach a problem or pull together a comprehensive report, freeing up our time and mental energy to focus on the high-level thinking that only a human can do.Keeping the Human in ControlThe key, however, is to always keep the human in control and to maintain a healthy level of distrust. I shared my own recent experience of receiving a cold, dismissive, and clearly AI-written response from a company I had been loyal to for years. It was a perfect example of what happens when the human oversight is removed.Islam stressed that you always need a human eye to supervise the machine, someone who knows the company, understands the customer, and can say, "That's not okay." We cannot afford to put a machine, which is a stranger to our business, in charge of our precious customer relationships. You must have a human making that final call.Conclusion: Don't Fear It, Don't Trust It BlindlySo what is the final takeaway from my fascinating conversation with Dr. Islam Gouda? It is a beautifully balanced piece of advice. Do not fear AI, but also, do not trust it blindly. See it for what it is: a powerful enablement tool.Use AI to augment your skills and to handle the heavy lifting of data analysis and first drafts. Let it make you better, faster, and more informed. But never, ever let it replace your expertise, your intuition, or the genuine human connection that forms the very bedrock of great marketing.In Summary: Dr. Islam Gouda delivers a masterclass in navigating the AI revolution with wisdom and foresight. He reminds us that while AI is a powerful assistant, our true value lies in our "marketing gut" and human creativity. The goal is not to be replaced by the machine, but to become the skilled human who directs it, always prioritizing authentic connection over artificial perfection.The Buzz - Our Innovation RoundHere are Islam's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – The “AI burger” chain in Dubai that uses AI to create recipes, connecting with customers through the shared novelty and intrigue of the concept.* Best thing to integrate AI and human connection – Using AI tools for research and social listening, and brainstorming with it like an assistant to leverage and enhance his own expertise.* Differentiate by leveraging AI – Understand how AI truly works so you can use it as an efficient tool to assist you, without placing too much trust in it.ActionApproach AI without fear or blind trust. Consciously use it as an "enablement tool". Start this week, treating it as an assistant with the specific goal of making you better at your craft, not replacing your invaluable human expertise.Reach OutYou can reach out and thank Islam on LinkedIn by searching for his profile, “The Marketing Master Islam Gouda,” or by looking for his marketing services online. You can also find him on social media.Links:* Website - Islam Gouda* LinkedIn* Facebook* Twitter - @IslamGouda1* Instagram - @samgouda1* Youtube - @DrIslamGoudaBooks* SMEs and Startups Marketing Guide Through COVID-19, Dr Islam GoudaCool Things About Islam* The "Global Nomad" Vibe: Islam has lived and worked in diverse locations, including Egypt, Dubai, the UK, and the U.S., giving him a truly global perspective. This isn't just about business; it's about a life lived across cultures, which undoubtedly shapes his worldview and marketing philosophy.* The "Marketing Minute Man": Islam’s project, which condenses marketing insights into digestible one-minute snippets, is a creative and practical resource for marketers. It reflects his ability to simplify complex concepts and make them accessible to a wide audience.* The "Mentor with a Mission": As a mentor and Global Brand Ambassador, Islam is committed to helping others grow. His focus on leadership and team building shows his dedication to empowering others, which is both inspiring and admirable.* The "Marketing is Life" Philosophy: Islam’s belief that marketing is not just a profession but a way of life is a unique and refreshing perspective. It highlights his passion and the depth of his connection to his work, making him stand out from other marketing professionals.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Dawid Naude, the visionary founder and CEO of Pathfinder, an AI accelerator dedicated to helping businesses boost employee productivity, drive breakthrough innovation, and cultivate a sustainable AI culture. Dawid's passion lies in leveraging AI to free us from mundane tasks and enhance our uniquely human capabilities.In our chat, Dawid shared how AI can truly liberate us from daily drudgery, making way for more meaningful work and deeper human connection. He also brilliantly explained that AI's real power isn't in simple prompts but in having a genuine conversation with it.Key points discussed include:* AI as a liberator: Dawid emphasizes how AI can free us from low-level tasks, allowing for greater focus on skilled work.* Conversational AI: The true value of AI lies in dynamic dialogue, not just one-off questions and answers.* Human connection amplified: AI enables us to be more human by removing tedious tasks and fostering deeper understanding.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Dawid Naude, PathfindrAI has moved beyond science fiction and into our everyday lives, and for many, that shift can bring a mix of excitement and apprehension. Are robots coming for our jobs? Is technology making us less human? These are the kinds of questions that often swirl around the conversation. But what if we told you that AI isn't here to replace us, but to liberate us? What if it's the key to unlocking a future where we're more productive, more creative, and yes, even more connected?This was the incredibly inspiring message from our recent Innova.buzz guest, Dawid Naude, the founder and CEO of Pathfinder. Dawid isn't just building an AI accelerator; he's on a mission to reshape how businesses and individuals embrace this powerful technology, focusing intently on the human side of AI adoption and creating a sustainable AI culture. His vision is refreshingly optimistic: AI's true power lies in its ability to strip away the "drudgery" of our daily tasks, freeing us up to do the really important, human work.Beyond the Classroom: Revolutionizing Learning and Critical ThinkingThink about it: how much of your day is spent on low-level activities, tasks you mastered years ago, or even back in university? Dawid sees this as a profound opportunity. AI can shoulder that mundane burden, allowing us to flex our highly developed skills. But his excitement truly ignites when he talks about education. Imagine every student having a 24/7 mentor, a personalized teacher available at their own pace, in their own language. For those with learning difficulties or language barriers, this isn't just convenient; it's a game-changer, leveling the playing field and opening up a world of possibilities.Now, I know what some of you might be thinking: won't all this AI make us lazy thinkers? Won't it erode our critical thinking skills? It's a valid concern, one I've wrestled with myself. But Dawid offers a compelling counter-narrative. Perhaps for some, it will make it easier to copy and paste. But what about those in the middle, those who struggle to follow complex work? Could AI actually elevate their understanding, pushing them beyond simple rote learning? And for those who are already critical thinkers, AI becomes an "absolute weapon," allowing them to test concepts, explore new topics, and identify blind spots with unprecedented speed and depth. It's like having an instant sounding board, helping you see all the holes in an argument you might have missed.The Art of Conversation: Prompting Beyond the Basic Q&AOne of Dawid's most profound insights is that the true magic of AI isn't in a single, perfectly crafted prompt. Forget prompt engineering as a rigid, one-shot deal for most of us. Instead, Dawid champions the idea of AI as a conversation partner. It's not about asking a question and getting the answer; it's about engaging in a dialogue, a back-and-forth riffing session where you can tweak, question, and refine the AI's responses. This conversational approach unlocks a much deeper level of value.So, how do we master this art? It's simpler than you think. Dawid suggests treating AI like a friend you want to challenge. Instead of asking, "Is this a good idea?" try, "Can you find 10 things wrong with this?" or "Tell me all the reasons for and against." This subtle shift in your interaction can transform the AI from a validation machine into a genuine sparring partner, pushing your thinking and helping you explore ideas from all angles. It's about being aware of the AI's inherent tendency to validate and actively instructing it to push back, to play devil's advocate.Navigating the Ethical Maze: Bias and the Human ElementThe question of bias in AI is a significant one, and Dawid delves into this with admirable honesty. He explains that AI has to be biased in some way; it has to give an answer that isn't always "it depends." The underlying training data, combined with carefully constructed "system prompts," shapes the AI's personality and guardrails. It's not malice, but a reflection of the data it's trained on and the rules its creators have set.This understanding is crucial. While we can ask AI to cite its sources and dig deeper, the ultimate responsibility for critical evaluation remains ours. We're used to searching for answers on Google, where we get sources to find the answer. With AI, we're often given the answer directly. Dawid wisely points out that this could lead to us delegating our thinking to a "20-kilometer radius in California," where most of these AI companies reside. It's a tricky balance, but one we must navigate by maintaining our own human judgment.AI in Action: Real-World Business TransformationsDawid's journey with Pathfinder has shown him just how rapidly the landscape of AI has evolved. What required complex, expensive integrations just 18 months ago can now often be achieved with off-the-shelf tools and clever prompting. He recounted a fascinating example of a small real estate company that, after some basic AI training, created their own custom GPTs for tasks like real estate listings and tenant communication. They even produced AI video avatars of their CEO providing market updates in multiple languages!This anecdote really drives home Dawid's belief: the true power lies in giving every employee an "everyday AI assistant." It's not about replacing roles, but about making each person incredibly productive by tackling the thousands of unstructured, copy-paste, back-and-forth activities that fill most of our days. When people discover how these tools can save them time and effort, their eyes light up. It's a genuine human connection to the technology because it directly improves their daily work life.The "Coffee Culture" of Connection: Why Humans Still RuleOne of my favorite analogies from our conversation was Dawid's take on coffee culture. He highlighted how, particularly here in Melbourne, we're happy to queue up, pay five times as much, and sometimes even get a "worse" coffee from a barista, even when a perfectly good, cheap, and consistent alternative exists from a machine. Why? Because it's human. This perfectly illustrates his point that despite the incredible efficiency of AI, our innate desire for human interaction and connection remains strong.AI is poised to rid us of the drudgery, giving us back time and mental space. And what will we do with that newfound freedom? Dawid believes it will allow us to be more authentic and human in our interactions. When we're not bogged down by tedious tasks, we can truly engage, empathize, and connect on a deeper level. The more human you are, the more effectively you'll be able to leverage this technology.Your Personal AI Journey: Taking the LeapSo, what's the takeaway from all this? Dawid's message is clear: dive in! The best gateway drug, as he puts it, is something like ChatGPT. Don't be intimidated; it's not hard to become an expert. You just need to be shown what's possible, and then start playing. He encourages everyone to grab the free version and get started.His unique call to action is brilliant: "Have ChatGPT interview you, and then afterwards, ask it to recommend the top 10 ways of how you should use ChatGPT." It's a meta-approach that lets the tool itself guide your learning journey, tailoring its advice to your specific needs and interests. What a clever way to begin your own AI adventure!It's been a truly fabulous conversation with Dawid Naude, packed with incredible insights. His perspective on AI as a human enabler rather than a threat is truly inspiring. We're not just talking about the future; we're living it, and with AI as our ally, that future looks incredibly bright.The Buzz - Our Innovation RoundHere are Dawid's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Innovative AI with Human connection – Dawid saw a client use AI to understand a challenging client's perspective more deeply, and his wife uses it to create fairy tales that help their kids navigate difficult situations.* Best AI integration example – Dawid integrates AI and human connection by simply showing people how to use it to save time, do things they couldn't before, and even have fun with their families.* Differentiate with Connection – Dawid recommends using AI to understand people and industries more deeply, allowing for richer conversations and more impactful solutions.ActionDefinitely grab ChatGPT, even the free version! Then, tell it to interview you, and afterward, ask it to recommend the top 10 ways you should use ChatGPT to get started.Reach OutYou can reach out and thank Dawid on his LinkedIn, or for a deeper dive into AI, visit Startlearning.ai which redirects to Pathfinder's monthly public masterclass.Links:* Website - Pathfindr* LinkedIn* Speaker Profile* YouTube* Dawid’s Other Podcast appearancesCool Things About Dawid* The Tech Optimist with a Conscience: Dawid isn't just a tech cheerleader; he's a responsible innovator who's willing to call out unethical practices and advocate for human-centered AI adoption. That blend of enthusiasm and integrity is seriously cool.* The Accidental Entrepreneur: Dawid's candidness about the challenges of entrepreneurship—admitting that it's often "miserable" and not as glamorous as it seems—is refreshingly honest and relatable. It's cool to see someone who's not afraid to show the real side of building a business.* The Language Barrier Breaker: Dawid's passion for using AI to overcome language barriers and connect with people from different cultures is inspiring. The image of high-net-worth investors receiving personalized voice updates in Mandarin is both innovative and deeply human.* The Bootstrapped Innovator: Dawid's company, Pathfindr, is entirely bootstrapped and self-funded. That's a testament to his resourcefulness, his belief in his vision, and his willingness to take risks. It's cool to see someone who's building something from the ground up, without relying on outside investment.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Anna Addoms, Wicked MarvelousOur guest in this episode is Anna Addoms, the insightful founder of Wicked Marvelous. Anna champions making technology, especially AI, accessible and genuinely useful for small business owners, always with a focus on reducing overwhelm and fostering authentic connections. In our chat, Anna shares her practical wisdom on how entrepreneurs can harness AI as a powerful tool without losing the essential human touch that truly matters in building lasting relationships and a thriving business.Key points discussed include:* AI as a Tool, Not a Replacement: Use AI strategically for back-office tasks, but always keep humans at the forefront of client interactions.* Guard Human Connection Fiercely: Implement AI in customer service with extreme care, ensuring transparency and easy access to human support.* Navigate AI Ethically and Practically: Stay informed about AI's capabilities and risks, using it to add value while protecting your brand and IP.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Anna Addoms, Wicked MarvelousThe AI Revolution: Tool, Not TyrantIt feels like just yesterday we were marveling at the dawn of AI, this "cool, shiny object" everyone was buzzing about. Fast forward to today, and we're deep in the trenches, moving beyond the mere novelty and into the serious business of practical application. The initial excitement was palpable, but now, as Anna Addoms wisely pointed out in our recent chat, we're navigating the "nitty gritty" – figuring out what AI is actually doing, whether it's truly adding value, and how to use it safely and effectively without getting lost down a "rabbit hole."Anna Addoms, with her characteristic clarity, cuts right to the chase: AI is fundamentally a tool, a multi-tool even. Think of it like a powerful chainsaw in your shed. In the right hands, with the right understanding, it can make incredibly light work of massive tasks. But if you're not careful, or if you don't really know how to wield it, you're just inviting a mess or unnecessary complexity. Our biggest goal, as entrepreneurs, should be to use AI to enhance our lives and businesses, to make things easier, and crucially, to still allow us to do what we do best: cultivate genuine human connections.Where AI Shines (and Where It Doesn't)So, where does this powerful multi-tool truly shine? Anna suggests focusing its considerable might on back-office tasks – those internal operations that often consume valuable time and energy. Picture those complex spreadsheet formulas that make your head spin; AI can whip those up in a flash. Or consider the initial drafts of long-form content, giving you a solid starting point without the blank page paralysis. The key here is using AI to shoulder a significant portion of the "heavy lifting," freeing you up for more strategic and human-centric work.But let's not get carried away. As Anna firmly reminds us, not every "low-level task can be farmed out" to AI. There are times when trying to force AI into a situation actually creates more complication than it solves. If a simple spreadsheet can organize your contact information, why complicate it by feeding it into an AI that might struggle with context? The wisdom lies in recognizing when AI is a genuine accelerator and when it's just an unnecessary detour.The Human Touch: Why Relationships Still RuleHere’s where Anna's human-centered philosophy truly comes to the fore: AI should never, ever, replace genuine human connection. We've all been there – stuck in a frustrating recursive loop with a chatbot, feeling like we’re talking to a brick wall. That "bad brain experience" doesn't just annoy customers; it actively "burns relationships." Anna is adamant: if you're deploying AI for customer service, there must be an immediate, clear escalation process to a real human. Without that "I wanna talk to a real human right now" button, you're essentially signing a death warrant for customer loyalty.It's not just about functionality; it's about authenticity. Anna points out the "uncanny valley" experience when AI voice technology gets too close to human, yet remains subtly "off." This creates a deep cognitive dissonance, a feeling of "something is wrong." Her advice is crystal clear: be transparency. If it's a bot, call it a bot. Don't give it a human name or picture. This ethical stance ensures trust, preventing your customers from feeling misled or, worse, "pissed off" because they couldn't escape an automated interaction.Building Your AI-Powered Personal Brand (Ethically!)Now, on a brighter note, AI can be an absolute boon for crafting and refining your personal brand's messaging. Anna herself has trained her AI to sound "exactly like me" for various content outputs – emails, sales pages, blog posts. This means she can generate initial drafts that are remarkably consistent with her unique voice and cadence. The magic, however, lies in the subsequent step: the human touch, the final edit. Anna emphasizes that she's always the "last person to see it," ensuring her "seal of approval" is on every piece of content that goes out. This blend of AI efficiency and human oversight is powerful.However, a crucial word of caution, something Anna highlighted with a stark anecdote: be incredibly mindful of data privacy and copyright when using AI tools. She shared a sobering example of authors inadvertently signing away their book copyrights by inputing their manuscripts into certain AI language models under their terms of service. It's like accidentally giving away your precious intellectual property to the public domain! Always, always read the fine print. Your content is your gold, so guard it fiercely.Mastering Your Workflow: AI as Your SOP SidekickLet’s talk about a task many entrepreneurs dread: creating Standard Operating Procedures (SOPs). We know we need them, especially when scaling and hiring, but the thought of documenting every little step can feel overwhelming. This is where AI truly shines as an unsung hero. As Anna explains, many new hires struggle not because they're incompetent, but because they lack clear, documented processes. You hand over a task, and then find yourself frustrated when it's not done exactly as you envisioned.Anna’s practical solution? Leverage AI! She encourages entrepreneurs to use prompts that guide them step-by-step through the SOP creation process. Even better, you can feed it enough information, and it can draft the entire thing for you. This isn't about abdicating responsibility; it's about leveraging AI's ability to structure information logically, ensuring "everything starts coming back faster and exactly the way they want." It’s also fantastic for critiquing existing SOPs, pointing out gaps or areas for improvement that your brain, so familiar with the process, might simply overlook.The Calendar Conundrum: Owning Your Time with (or Without) AIThe digital calendar, while a godsend for organization, can also be a silent saboteur of your precious time if not managed with an iron fist. Anna and I both share a strong sentiment about this: you must maintain boundaries around your calendar and your time. While AI scheduling tools offer undeniable convenience, there’s a real danger of "abdicating ownership" of your most valuable asset. Suddenly, your days are a chaotic collage of back-to-back meetings with no breathing room, leading straight to burnout.Anna’s advice echoes a hard-won truth: your time, your rules. Instead of giving people 24/7 access to your schedule, block out specific times for different types of meetings or, even better, for uninterrupted deep work. This isn't about being unapproachable; it's about being strategic and protecting your mental and physical well-being. Whether you use AI for scheduling or not, the principle remains: actively manage your calendar, don't let it manage you.Staying Savvy: Protecting Your Digital SelfIn this "wild west" of AI, staying vigilant about your digital footprint is paramount. Anna recommends a simple yet powerful defense: set up Google Alerts for your name and business. It sounds old school, but it's incredibly effective for catching any unauthorized use of your likeness or content. Knowing what's being published about you, or as you, is the first line of defense. It allows you to be proactive, as Anna herself experienced when a podcast interview went live earlier than planned.Beyond monitoring, be aware of the bigger picture. While malicious voice cloning of individuals like us isn't the prevalent issue yet (it's mostly targeting celebrities), the technology exists. The reality is, some risk is inherent when putting content on public platforms. However, understanding your rights – the ability to issue cease and desist orders and report malicious content – empowers you to act swiftly if your digital identity is ever compromised. In this evolving landscape, awareness is truly your strongest shield.Summary:Anna Addoms provided incredible insights into navigating the brave new world of AI. Her core message is simple yet profound: AI is a powerful tool, but it should always serve to enhance human connection, never replace it. She emphasized the critical need for transparency, especially when AI is client-facing, and highlighted the importance of guarding your intellectual property. Ultimately, AI offers immense potential for efficiency and automation in our businesses, but its successful implementation hinges on a clear, human-centered strategy.Reach OutYou can reach out and thank Anna by visiting her website.Links:* Website – Wicked Marvelous* Twitter – @WickedMarvelous* Linkedin* Facebook* Instagram - @wicked_marvelousCool Things About Anna* Anna grew up in Colorado in a family of entrepreneurs, right in the thick of the tech boom. She was raised around innovation and search engines, with her dad running AOL’s biggest competitor during the first dot-com bubble. That’s a childhood spent at the intersection of curiosity and code.* She’s a creative at heart: Anna went to art school and holds a degree in English Literature. Her journey from art and literature to Silicon Valley tech startups is a delightful zigzag, not a straight line. She’s proof that you can be both a techie and a creative soul.* Anna has a knack for reinvention. After burning out in the high-octane world of Silicon Valley startups (like clockwork, every 18 months!), she realized her true passion was helping others build and implement their own dreams. She’s now been running her own company for over a decade, thriving on variety and new challenges.* She’s a self-confessed “sponge of knowledge,” always learning, always curious. Anna’s love of learning has led her down unexpected paths—from luxury travel to ad agencies to med-tech startups. She’s not afraid to pivot, experiment, or start over if it means staying true to her values.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Todd Starr, a marketing innovator and psychology enthusiast who helps businesses differentiate themselves through powerful strategy and human connection. In his insightful chat with host Jürgen Strauss, Todd shares his journey from learning with rock stars to guiding over 3,000 creative client projects, all while exploring the fast-evolving role of AI in business. Together, Todd and Jürgen unpack how mindset, empathy, and intentional use of technology shape modern marketing and meaningful progress.Key points discussed include:* Mindset Shapes Marketing Success: Todd highlights how our beliefs and inner narratives directly impact business growth and marketing confidence.* True Empathy Creates Connection: He shares how genuine empathy - really feeling others' pain - can help unlock client challenges and foster trust.* Thoughtful Integration of AI: Todd encourages using AI as a thought partner, not a replacement, stressing the need for human-centered innovation and creativity.This episode is a bubbly and humble reminder that technology shines brightest when it enhances - not replaces - our human spark and connection!Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Todd StarrMarketing, Mindset, and Human Connection in the Age of AIThis is a fascinating conversation that sits at the intersection of marketing brilliance, deep psychology, and the ever-present rise of AI! Todd’s approach is as much about human behaviour as it is about business strategy. Our discussion was a intriguing blend of practical marketing, the psychology of belief, and how we can leverage technology without losing our humanity. Let’s dig into the big ideas Todd brought to the table!From the outset, Todd framed his mission beautifully: helping businesses market “better, faster, and easier on purpose.” But what really stood out was his view of marketing as an exercise in communication at scale - a process deeply tied to human beliefs, mindset, and connection. As we explored everything from lead generation to leveraging AI, it became clear that for Todd, impact starts in the brain before it ever meets a business plan.The Power of Mindset: How Our Beliefs Shape Our MarketingA recurring gem from Todd was that “whatever you say, your brain believes you.” This isn’t just motivational fluff - it’s the heart of why so many business owners get stuck. Whether you think you can improve your marketing or not, that belief will quickly become your reality. Todd’s take: mindset isn’t peripheral. It sits at the core of successful strategy, differentiation, and growth.It’s easy to fall into patterns of self-limiting beliefs, especially in marketing where the feedback isn’t always immediate. Todd highlighted how entrepreneurs often internalize stories from childhood (think: “Don’t seek attention” or “Don’t talk to strangers”) that then sabotage their efforts to put themselves out there. The best marketing strategies won’t get off the ground if, deep down, we don’t believe we deserve attention or success.Neuro-diversity and Resilient Thinking: Lessons from Dyslexic InnovatorsTodd’s personal transparency about being dyslexic and possibly ADHD or autistic hit home. Far from seeing these as weaknesses, he credits his neuro-diversity for making him a big-picture thinker and ace problem-solver. There’s a wonderful lesson here about reframing what we often consider “challenges” into superpowers.He drew inspiration from famous innovators like Alexander Graham Bell, Steve Jobs, and even Da Vinci - many of whom were neuro-diverse. Todd sees this connection as a catalyst for original thinking and resilience. As he says, “Dyslexic thinkers shape the world, and everyone else is just living in it.” That kind of outside-the-mold thinking isn’t just helpful - it’s essential for innovating in business and beyond.Unlearning Limiting Beliefs: Transactional Analysis and the Pebble in the ShoeWe dove into Todd’s use of transactional analysis - a psychological framework that examines the “parent,” “adult,” and “child” states we carry from childhood into adulthood. These old patterns can trip us up, especially in areas like sales and networking. Todd gave the example of people carrying forward the childhood lesson, “Don’t talk to strangers,” only to struggle with cold calls and networking later.His “pebble in the shoe” metaphor resonated deeply. When business owners ignore small problems or limiting beliefs, they eventually grow into full-blown roadblocks. Sometimes, all it takes is the courage and self-awareness to stop, remove the pebble, and move forward unburdened. Todd’s job is to bring empathy to this process, helping clients see that a little pause and strategic action now can save a lot of pain later.Empathy in Business: Feeling with, Not Just for, ClientsEmpathy isn’t just a buzzword for Todd - it’s the engine room of his work. He describes empathy as literally “feeling the pain” with clients, running powerful mental simulations to understand their struggles. This level of engagement helps him tailor guidance, support change, and avoid the trap of surface-level fixes.But Todd also recognizes the need for boundaries. He’s learned how to compartmentalize - keeping his sleeves rolled up in the client meeting, then returning to his own life and headspace afterward. The goal isn’t to drown in others’ pain, but to guide them towards rewriting beliefs and taking action, turning empathy into a practical catalyst for transformation.AI’s Double-Edged Sword: Efficiency Versus Authentic Human ConnectionWe couldn’t talk business in 2025 without diving into AI! Todd has a nuanced stance: he leverages AI for efficiency in the back-end, but draws the line at letting it write client-facing content. Too many businesses, he argues, risk eroding trust and damaging their brand by letting AI handle the parts of marketing that should scream “human.”Todd warns that consumers can spot AI-generated content a mile away - those little clues like generic phrases or odd formatting actually undermine human connection rather than enhance it. The takeaway? Use AI to streamline, but always put authentic, human insight at the forefront if you want your message to resonate.Future-Proofing Ourselves: The Unique Human Skills AI Can’t ReplaceIn today’s environment of rapid technological change, Todd advises us to double down on the skills AI can’t easily replicate: critical thinking, emotional intelligence, and real human creativity. While AI can optimize processes and even mimic empathy, Todd believes nothing substitutes the magic of genuine human connection - whether it’s a heartfelt conversation, a powerful story, or the artistry of a well-placed metaphor.For Todd, future-proofing isn’t about avoiding AI, but about integrating it wisely and nurturing the distinctly human qualities that make us indispensable. His parting wisdom invites us to reflect on what makes us, as individuals and business owners, irreplaceable - even in a world defined by relentless innovation.Call to ActionIf you’re feeling stuck in your business or sense that a “pebble in your shoe” is hobbling your progress, take Todd’s invitation to heart. Pause, reflect, and ask where old beliefs or habits might be holding you back. Consider how you can lean into your unique way of thinking - and let AI enhance, not replace, your essential humanness.The Buzz - Our Innovation RoundHere are Todd's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI to automate mundane tasks and free up more time for meaningful human connection.* Best thing to integrate AI and human connection – Implement AI tools to efficiently connect with ideal clients and initiate conversations, then personally engage to build real relationships.* Differentiate by leveraging AI – Use AI to rigorously critique and stress-test your ideas, but always communicate with genuine, human-created content to foster authentic engagement.ActionTodd encourages you to reach out if you’re feeling stuck or wanting more from your business or life. He invites you to visit his website, fill out the short form for a complimentary strategy session, and let Todd help you get clear on your next steps.Reach OutYou can reach out and thank Todd by visiting his website.Links:* Website - Todd Starr* LinkedIn* Facebook* Twitter - @todd-starr-12b503117* Instagram - @toddstarrnzCool Things About Todd* The "Marketing Surgeon" with a Rock 'n' Roll Past:* Todd's background as a photographer hanging out with music artists like 50 Cent adds an unexpected layer to his persona as a marketing strategist. It suggests a creative, unconventional spirit that informs his approach to business.* The Dyslexic Innovator Who Reverse-Engineered His Brain:* Todd's self-described dyslexia and his passion for "mind games and transactive analysis" make him a fascinating case study in neuro-diversity and self-improvement. It suggests a unique ability to see patterns and connections that others might miss.* The AI Evangelist Who Still Believes in Human Connection:* Todd's enthusiasm for AI is tempered by his deep understanding of human psychology and his commitment to building genuine relationships. It suggests a balanced, holistic perspective that's rare in the tech world.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode, is Dr. Jeff Gross, a pioneering neurological surgeon turned regenerative medicine specialist, is passionate about helping people live healthier, more vibrant lives. He shares his journey from traditional medicine to a holistic approach, emphasizing the importance of health span over lifespan. Key points discussed include:* Prioritize health span: Focus on quality of life, not just quantity of years.* Combat inflammation: Adopt lifestyle habits to reduce cellular stress.* Activate natural healing: Leverage sleep, exercise, and nutrition for regeneration.Listen to the podcast for the full conversation.Unlocking Longevity: Dr. Jeff Gross on Extending Health SpanWhen you listen to Dr. Jeff Gross in conversation with Jürgen Strauss, you quickly realize this isn’t just another chat about living longer. It’s a masterclass in living better for longer—a distinction that’s both subtle and profound. Dr. Gross, a pioneering neurological surgeon turned regenerative medicine specialist, brings a refreshing blend of scientific rigor and practical wisdom to the table.At its heart, this conversation is about empowering listeners to activate their body’s natural healing and longevity mechanisms. Dr. Gross and Jürgen Strauss explore not just how to add years to life, but how to fill those years with health, energy, and meaning.Key Takeaways* The distinction between lifespan and health span is crucial; the goal is not just to live longer, but to live healthier for longer. [0:01:30]* Chronic inflammation is the common pathway for most age-related decline; suppressing it is central to healthy longevity. [0:05:30]* Regenerative medicine leverages both ancient wisdom and modern science, focusing on natural healing, stem cells, and anti-inflammatory strategies. [0:07:00]* Sleep, exercise, and hormesis (beneficial stress) are foundational for activating the body’s own regenerative capacity. [0:16:00]* Nutrition, especially minimizing processed foods and sugars while prioritizing protein, healthy fats, and micronutrients, is medicine for longevity. [0:36:00]* Anyone, regardless of current health, can benefit from adopting small, consistent longevity habits. [0:29:30]The Journey from Neurosurgery to Regenerative MedicineDr. Gross’s professional journey is as inspiring as it is instructive. He began in the high-stakes world of neurosurgery, but it was his patients’ questions and needs that nudged him toward regenerative medicine. He realized that fixing what’s broken isn’t enough; true healing means addressing the root causes. This shift wasn’t about abandoning science, but about expanding it—embracing both cutting-edge research and time-tested wisdom from around the world. [0:01:30]The Science of Aging: Inflammation, Stem Cells, and the Body’s Natural WisdomDr. Gross has a gift for making the complex simple. He explains that chronic inflammation is the silent saboteur of healthy aging, quietly eroding our vitality. Stem cells, meanwhile, are the body’s natural repair crew—ready to leap into action if we give them the right environment. He draws on both modern biochemistry and ancient traditions, showing that the best solutions often blend old and new. [0:05:30] [0:07:00]Practical Strategies for Extending Health SpanWhat’s truly empowering is how actionable Dr. Gross’s advice is. Sleep, exercise, and hormesis (those little, beneficial stresses like cold showers or fasting) are all within reach. He doesn’t preach perfection; instead, he encourages small, sustainable changes that add up over time. It’s about building habits, not chasing hacks. The message: start where you are, and keep moving forward. [0:16:00] [0:29:30]Nutrition as Medicine: What to Eat, What to Avoid, and Why It MattersFood, in Dr. Gross’s world, is both fuel and medicine. He urges us to minimize processed foods and sugars, and to embrace proteins, healthy fats, and micronutrients. It’s not about deprivation, but about making choices that support our body’s natural resilience. He reminds us that every meal is an opportunity to invest in our future health. [0:36:00]Mental Wellbeing and the Mind-Body ConnectionDr. Gross doesn’t neglect the mind. He highlights the importance of sleep, breathwork, and stress management—not as afterthoughts, but as pillars of health. Simple practices, like deep breathing or mindful movement, can have outsized effects on our well-being. He’s candid about his own journey, admitting he’s not a meditation guru, but he’s always learning and experimenting. [0:33:00]The Future of Regenerative Medicine: Hope, Innovation, and EmpowermentLooking ahead, Dr. Gross is optimistic. He sees regenerative medicine moving toward prevention, root-cause solutions, and less reliance on surgery or pharmaceuticals. The future, he believes, is about empowering individuals to take charge of their health, with science and tradition working hand in hand. It’s a vision that’s both hopeful and practical—a roadmap for anyone ready to invest in a longer, healthier, more vibrant life. [0:48:00]Action Items* Start or increase regular exercise, even if it’s just walking—movement is the most accessible longevity tool. [0:50:30]* Add one new longevity habit: floss daily, try a cold shower, or introduce sublingual melatonin at bedtime. [0:31:00]* Reevaluate your nutrition: reduce processed foods and sugars, increase protein and healthy fats, and treat food as medicine. [0:36:00]* Track your sleep and experiment with improvements—consider a wearable or app, but always check in with how you feel. [0:22:00]* Share feedback or questions with the podcast host to guide future deep-dives on topics that resonate. [0:49:30]Next Steps* Explore more about regenerative medicine and Dr. Gross’s work at recelebrate.com [0:49:00]* Consider which longevity habits you can implement this week—start small, but start now. [0:50:30]* If interested in specific topics (e.g., hormone optimization, stem cell therapies, mental health strategies), suggest them for future episodes. [0:49:30]SummaryDr. Jeff Gross’s conversation is a breath of fresh air in the world of health and longevity. He combines expertise with empathy, and science with soul. If you’re ready to rethink what’s possible for your own health span, his insights are a great place to start. Remember, it’s not just about living longer, but about living better for longer.ActionWrite comments to Jürgen on his podcast pages and let him know, like and subscribe to his material and share the comments. If you're not exercising, get to it. If you are exercising, let's get more out of it.Reach OutYou can reach out and thank Jeff at his ReCELLebrate website.Links:* Website - ReCELLebrate* LinkedIn* Facebook* Instagram - @recellebrateCool Things About Jeff* Scientist-Turned-Healer Evolution: He began his career focused on virology research and surgical intervention but evolved to embrace regenerative approaches—showing a rare intellectual flexibility to completely shift paradigms mid-career based on patient needs rather than staying in his comfort zone.* Personal Biohacker: Beyond just treating patients, Dr. Gross appears to practice what he preaches, likely experimenting with various longevity protocols on himself before recommending them—making him both the scientist and the experiment.* Bridging Elite and Accessible Care: He works with high-profile business leaders while simultaneously seeking to democratize knowledge about regenerative practices that anyone can implement, regardless of their access to advanced treatments.* Textbook Author Who Challenges Textbooks: Despite writing medical textbooks himself, he's willing to challenge established medical paradigms—showing a rare combination of establishment credibility and disruptive thinking.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Jon Bassford, a curiosity-driven leader, consultant, and author who helps organizations unlock innovation by asking better questions. Jon’s journey is a story of challenging the status quo, rediscovering the power of curiosity, and empowering others to do the same. In his conversation with Jürgen, Jon shares practical tools, candid stories, and a contagious enthusiasm for making curiosity a daily habit.Key points discussed include:* Curiosity is a superpower that drives innovation, growth, and operational excellence in both individuals and organizations.* Building a culture of psychological safety and open questioning empowers teams to experiment, learn, and contribute their best ideas.* Practical tools—like improv exercises and breaking daily routines—can help anyone reignite their curiosity and creative thinking.Listen to the podcast to find out more.Show Notes from this episode with Jon Bassford, Lateral SolutionsUnleashing Your Inner Innovator: How Curiosity Can Transform Your LeadershipIn a recent episode of the InnovaBuzz podcast, host Jürgen engaged in a thought-provoking conversation with Jon Bassford, the founder and CEO of Lateral Solutions, and the author of "The Curious Leader." Jon specializes in helping organizations innovate, change, and grow by adopting a curiosity-driven leadership. The discussion revealed how cultivating curiosity can unlock transformative potential in both personal and professional spheres.The Power of Curiosity: Jon's JourneyJon's journey is a testament to the power of innate curiosity. He realized that his life has always been driven by a desire to challenge the status quo and improve existing systems. This internal drive has shaped his career, leading him to assist organizations in achieving operational excellence and driving intended results efficiently and effectively. It's not merely about making minor adjustments; it's about fundamentally questioning the rationale behind established practices.Reclaiming Your Inner Child: Rediscovering CuriosityJürgen and Jon explored how the innate curiosity of childhood often diminishes as individuals mature. Jon noted that by the age of 35, a significant portion of our habits and thoughts are programmed. However, he emphasized that it's never too late to reignite that inner child. He suggests implementing mechanisms within our lives and teams to consistently question the validity of our actions and explore potential improvements. It involves consciously challenging ingrained habits and embracing a mindset of continuous inquiry.The Art of Asking Questions: Solving Problems with CuriosityJon shared a key insight: effective problem-solving hinges not on possessing all the answers, but on posing the right questions. He referenced an exercise from his "Curious Leader" workshop, where teams tackle challenges solely through inquiry. The transformative moment occurs when a well-formulated question sparks a breakthrough. This underscores the notion that expertise isn't a prerequisite for progress; rather, it's the willingness to explore through questioning.Building a Curious Culture: Fostering Innovation in Your OrganizationThe conversation shifted to creating environments where questions are encouraged and experimentation is embraced. Jon stressed the importance of psychological safety, which begins with leaders understanding their team members on a personal level. Instead of dictating opinions, leaders should prioritize valuing the perspectives of their team. This fosters a culture of open communication and collaborative innovation.The Three Shifts: Mindset, Operations, and CultureJon outlined three essential shifts for leaders aiming to cultivate curiosity: mindset, operational excellence, and culture. The initial step involves transitioning from a fixed mindset to a growth-oriented one, encouraging individuals to envision possibilities beyond current limitations. Next, it entails regularly questioning existing processes and seeking opportunities for improvement. Ultimately, it's about fostering an environment where every member is empowered to drive innovation and positive change.Curiosity as Kryptonite: When Curiosity Goes WrongEven the most potent strengths have their limitations. Jon recounted an instance where his eagerness to instigate change met with resistance. This serves as a reminder that curiosity, like any virtue, requires judicious management. Self-awareness is paramount. Individuals must reflect on their actions and assess their contribution to the overall dynamic. Sometimes, the most insightful question is, "How am I impeding progress?"Practical Tools for Cultivating CuriosityJon offered practical tools for nurturing curiosity in everyday life. These included improv exercises, which encourage building upon ideas without dismissing them, and the 80/20 rule, where companies like Google and 3M allow employees to dedicate a portion of their time to passion projects. Even simple actions, such as brushing teeth with the non-dominant hand, can stimulate the brain and foster creativity. The key is to disrupt routines and explore new avenues of thought.ConclusionThe discussion between Jürgen and Jon illuminated the transformative potential of curiosity. By embracing childlike wonder, posing insightful questions, and nurturing a culture of inquiry, individuals and organizations can unlock innovation and drive meaningful progress. As Jon aptly demonstrated, curiosity isn't just a trait; it's a superpower waiting to be unleashed.The Buzz - Our Innovation RoundHere are Jon's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Ask good questions and challenge the status quo.* Best thing for new ideas – Constantly look at what you're doing, how you're doing it, and why you're doing it a certain way.* Favourite resource – Chat GPT.* Keep project/client on track – Regular communication and KPIs.* Differentiate – Find out what your secret sauce is, what your skills are, what you bring to the table that's just different, unique, and find ways to help improve other people through that.ActionFind ways to be curious. Find ways to look beyond your current situations and your limitations and explore whether in your personal life, your professional life, in the job you have, whatever it may be. Just begin to just take small ways to question and look at things differently to see how you can expand and grow them.Reach OutYou can reach out and thank Jon at his websites. If you're in the US, you can text the word "chapter" to 33777 for a free PDF copy of the first chapter of Jon's book.Links:* Website - Jon Bassford* Website - Think Lateral* LinkedIn* Facebook* Twitter - @Jon_Bassford* Instagram - @Jon_BassfordBooks* The Curious Leader, Jon BassfordCool Things About Jon* Curiosity as a Superpower - Jon’s ability to frame curiosity as a superpower is not only unique but also inspiring.* Mission to Visit All 50 U.S. States - Jon’s personal goal of visiting all 50 U.S. states (having already visited 43) is a fun and adventurous aspect of his personality.* From Law School to Operations - Jon’s unconventional career path—from law school to becoming an operations expert—demonstrates his willingness to challenge expectations and follow his passions.* Passion for Leadership and Helping Others Grow - Jon’s enthusiasm for leadership and mentoring young leaders is a standout quality.* Upcoming TEDx Talk and Book Launch - The combination of releasing a book (The Curious Leader) and preparing for a TEDx talk makes Jon’s current journey exciting and dynamic.Ready to humanize your marketing? Listen to the full episode for more stories, practical tips, and a fresh perspective on what it means to truly serve your customers.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is James Hipkin, a vivacious marketing strategist and digital agency leader who’s spent decades helping businesses cut through the marketing noise with authentic, customer-centered strategies. James delights in challenging the status quo, advocating for marketing that genuinely adds value and using AI as a creative ally (not a replacement!) to keep the human touch alive. In his upbeat conversation with host Jürgen Strauss, James ditches “icky marketing” in favor of meaningful customer pathways and demonstrates how curiosity, clarity, and compassion drive long-term business success.Key points discussed include:* Transforming “Call to Action” into Customer Pathways: James encourages a mindset shift, inviting customers along value-filled journeys instead of simply shouting for attention.* Blending Human Creativity with AI for Better Results: He joyfully shares how AI can spark ideas, provide audience insights, and enhance marketing—while always keeping people at the heart.* Building Relationships for Sustainable Growth: James underscores that true marketing success is about lasting relationships, focusing on customer value beyond the first sale.This episode is packed with refreshing ideas and practical inspiration for marketers ready to innovate with empathy, measurement, and a dash of fun!Listen to the podcast to find out more.Show Notes from this episode with James HipkinChampioning Value-Based Marketing Over "Icky" TacticsStep into the world of marketing that puts people first with James Hipkin, a marketing strategist and digital agency leader who joined me, Jürgen Strauss, on the InnovaBuzz podcast for a vibrant discussion. James has spent decades rallying against what he calls "icky marketing"—those manipulative, hard-sell tactics that leave everyone feeling a little grimy. Instead, he champions a marketing ethos rooted in creating real value for customers and businesses alike. His approach is all about forging genuine connections and focusing on knowledge-sharing, where education and trust replace the noise of pushy promotions.James’s mission is to transform marketing, one business owner at a time. He believes great marketing brings value not only to the business but, most importantly, to the customer. By focusing on educating the ideal audience and nurturing relationships, James shows how we can move away from the transactional and toward the transformational.The Mindset Shift: From Calls to Action to Customer PathwaysA standout moment in our conversation was James’ bold proposal: stop shouting "Call to Action" and start building "Pathways." The typical call to action often feels like a marketer barking orders, rather than an invitation. James encourages us to create "people like you pathways"—roads marked with relevant information, gentle invitations, and meaningful touchpoints.For example, James described how he used AI to brainstorm alternatives to the tired “related products” label in e-commerce. He then checked these options with his team and polled the client’s audience, ensuring the final choice resonated. This approach transforms the customer experience from a pushy sales pitch to a helpful, human-guided journey.Prioritizing the Second Sale and True Customer RelationshipsJames reminds us that the most important sale is not the first—it’s the second. He champions a philosophy where marketing is seen as the beginning of a relationship, not the end. Businesses that focus on ensuring customers return are the ones who thrive; after all, if you can create a repeat buyer, chances are they’ll keep coming back for more.We shared stories about brands that either courted us for one quick transaction or truly invested in our long-term success. When we genuinely care about ongoing customer success, we’re building trust, nurturing advocates, and creating fertile ground for innovation. The game isn’t about the big win; it’s about showing up, again and again, for your customers.Bringing Humanity Into AI-Driven MarketingWith the AI wave sweeping through marketing, James stands out with his level-headed, human-first approach. Rather than surrendering creativity or empathy to technology, he leverages AI as a brainstorming partner—a tool for generating ideas and stimulating discussion. For instance, he uses AI to analyze customer interviews and online forums, but always brings the final decision back to the team for a human touch.This collaborative approach sparks creativity and widens perspective. AI provides the stimulus, but people make the final call, ensuring that empathy and authenticity remain at the heart of every campaign.Grounding Innovation in Data and MeasurementJames brings with him the rigor of the direct marketing world—a place where every strategy lives or dies by data. He believes great marketing is a three-legged stool: strategy (who and why), planning (how and when), and, most critically, measurement. Without that third leg, businesses wobble, never quite sure what’s working or why.He shares anecdotes of clients spread thin across social channels, uncertain which efforts yielded real results, until simple tracking and data analysis revealed the highest-impact activities. By focusing on meaningful data, not vanity metrics, James helps his clients double down on what truly works and prune the rest.Unlocking Customer Insights Through AI-Augmented InterviewsJames is passionate about democratizing the powerful customer research methods once reserved for big brands. His solution? Use guided customer interviews, audio transcriptions, and AI trained with deep marketing psychology to create rich, nuanced customer avatars and journey maps—without breaking the bank. This process gives even the smallest business a window into customer motivations, desires, and language, ensuring that every marketing message hits home.He’s careful, too, to blend classic rigor with innovative shortcuts. Analyzing subreddit discussions or online forums through AI, using a well-crafted questionnaire, may not match a $50,000 research project—but it’s miles ahead of guesswork. Objective, data-backed insights are now within reach for everyone.Staying True to Strategy in a Shiny Object WorldWith all the new tools and trends vying for our attention, it’s easy to get distracted. James urges business owners to resist the lure of the next shiny object and instead double down on what’s working. Start with a few core tactics, get really good at them, and then iterate for excellence. His advice is to measure, learn, and improve—rather than constantly chasing novelty.James also emphasizes the importance of building a strong team, welcoming their input, and sometimes just saying "no"—to clients, trends, or ideas that don’t serve the strategy. The secret to longevity and sustainable growth isn't in doing more things, but in doing the right things really well.The Buzz - Our Innovation RoundHere are James's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative: Get out of your own head.* Best thing for new ideas: Shift your perspective from inside out to outside in by observing what’s really happening with your customers.* Favourite resource: Rely on the people on your team for input, ideas, and collaboration.* Keep project/client on track: Be willing to say no to clients and provide honest feedback, building relationships based on trust.* Differentiate: Clearly define and communicate your unique selling proposition by focusing on what’s truly unique and motivating about your business.ActionJames encourages you to stop trying to "boil the ocean." Instead, choose a few things to focus on, learn to do them well, and then work on doing them even better. Let your customers guide you on what's working and do more of that, rather than chasing every new shiny trend.Reach OutIf you’d like to explore these ideas further or share your own marketing challenges, James welcomes a conversation. You can connect with him at VIPchatwithJames.com and schedule a virtual coffee—no pressure, just a chance to exchange insights and stories.Links:* Website - INN8LY* LinkedIn - James Hipkin* LinkedIn - INN8LY* Facebook* Twitter - @inn8ly* Instagram - @inn8lyCool Things About James* The "Don Quixote" Persona: James embraces the "Don Quixote" metaphor, showing a willingness to fight for what he believes in, even if it seems idealistic or unconventional. This adds a layer of personality and passion to his professional persona.* The "Techie" with a Human Touch: James blends AI with real human interaction (customer interviews). In a world where AI is often seen as cold and impersonal, he’s using it to amplify human voices and insights.* The "Storyteller" in a Marketing World: James uses stories and analogies to explain complex concepts, showing he’s not just a marketing expert, but also a skilled communicator who can connect with people on a human level.* Bachelor of Music in composition and theory: James shared how a professor’s advice—think of the most ridiculous solution, then work backwards—helped him break free from linear thinking, a creative exercise he’s carried into his marketing career.Ready to humanize your marketing? Listen to the full episode for more stories, practical tips, and a fresh perspective on what it means to truly serve your customers.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Debra Eckerling, a joyful goal strategist, award-winning author, and mastermind behind the DEB Method for simplified goal setting. Deb’s mission is to make goal pursuit contagious and fun, inspiring everyone to move toward what truly lights them up by connecting their goals to genuine passion. In her lively chat with host Jürgen Strauss, Deb shares her contagious enthusiasm for creating an authentic roadmap to success—one that begins with self-awareness, celebrates every win, and leans into the magic of community.Key points discussed include:* Building Goals on Authentic Passion: Deb emphasizes that meaningful goals must stem from self-discovery, not “shoulds”—what excites you is what sustains you!* Celebrating Wins to Fuel Motivation: She encourages daily recognition of even small achievements, using a “win list” to keep momentum sparkly and strong.* Harnessing Community & Boundaries: Deb champions networking as a source of mutual delight and support, while also gracefully setting boundaries to stay mission-aligned.This episode is a delightful boost for anyone craving more joy, clarity, and connection on their goal-getting journey!Listen to the podcast to find out more.Show Notes From This Episode with Debra Eckerling, The DEB MethodIgniting Joyful Goal Setting: The Deb Eckerling ApproachToday, I’m delighted to dive into a radiant conversation with Debra Eckerling, goal strategist, workshop leader, and author on a mission to make goal setting as joyful and contagious as laughter. From the get-go, Deb’s energy simply bubbles over, transforming what many might consider a dry subject into a dynamic, celebratory experience. It's this passion that underpins her signature DEB Method—a method rooted in simplicity, authenticity, and genuine joy.Deb believes that setting and getting goals shouldn’t feel like another chore on the to-do list. Instead, it ought to invigorate us, spark creativity, and become a party everyone wants to attend. By infusing goal setting with enthusiasm and a sense of celebration, Deb empowers others to find delight and meaning in each step toward their dreams.The Foundation of Authentic Goals: Knowing What You WantOne of Deb’s core beliefs is that successful goal setting starts with true self-awareness. She observes that all too often, people pursue goals that aren’t genuinely theirs—falling into the “shoulds” handed down by others or dictated by circumstance. As she wisely puts it: “You can’t get what you want unless you know what that is.” This insight, though deceptively simple, lies at the heart of her philosophy.Deb shares how, both in her own journey and in her coaching and workshops, she’s seen people transform simply by reconnecting with what brings them joy. She encourages us to pause, reflect, and ask ourselves not what others expect us to do, but what genuinely lights us up from within. This intentional approach lays the groundwork for goals that are rooted in authenticity—goals that inspire commitment and create lasting fulfillment.Transforming Obligations into OpportunitiesWhat about those times when you’re stuck in a job or obligation that isn’t your passion? Deb offers a gentle, practical perspective. Not everyone can immediately leap away from the day-to-day things that don’t light them up, and she’s quick to acknowledge the realities—bills, families, and the necessities of life. But even within these constraints, there’s space for joy.Deb proposes finding “a hit of joy” on the side, whether that’s a creative project, a side hustle, or simply an activity that brings happiness. By letting these joyful pursuits fuel your spirit, you bring lightness into all areas of your life. Sometimes, these passion projects might even become a pathway to something bigger, but at the very least, they help make the less exciting responsibilities a bit more palatable.Building Your North Star: The DEB Method UnpackedAt the center of Deb’s approach is her namesake DEB Method—Determine your mission, Explore your options, Brainstorm your path. The process begins with self-exploration, inviting you to visualize the life you want and craft both current and future bios, shaping your direction with clarity and intention. As Deb illustrates, this isn’t just about dreamy thinking—it’s about building a foundation, a “North Star,” that keeps your actions anchored and purposeful.The next steps encourage curiosity and creativity: exploring your options and then brainstorming the actionable steps to get there. By breaking down even big, ambitious goals into tangible, joyful pieces, Deb removes the intimidation and opens the door to real progress. It’s a framework that honors both vision and practicality, always guided by what lights you up.Boundaries and Saying Yes to YourselfOf course, following your true path also means learning to say “no”—sometimes a gentle “not now”—to opportunities that don’t align with your goals or mission. Deb’s approach to boundaries is compassionate and generous: every “no” to something that isn’t a fit is a “yes” to yourself and an invitation for someone else to shine in that space.She offers practical scripts and encouragement to help you navigate these choices without guilt or fear of missing out. By trusting your North Star, you make space for the opportunities that truly resonate, while giving others the gift of stepping into their own “yes.” It’s about honoring yourself and your journey—without closing doors or burning bridges.Celebrating Wins and Fueling MotivationDeb is a champion of celebration, weaving it into every step of the goal-getting journey. She reminds us that too often, we get caught up in the slog of progress, forgetting to honor the moments of achievement along the way. Whether it’s a tiny step forward or a major milestone, celebrating wins infuses you with the motivation to keep going.Her suggestion to keep a daily “win list” is deceptively powerful. Writing down one to three things you accomplished each day—even if it’s just “I made it through”—builds an archive of positivity and progress. When doubt or fatigue creeps in, that list becomes a wellspring of encouragement, a reminder that you are, indeed, moving forward.From Passion to Action: Embracing Community and Moving ForwardFinally, no one achieves their dreams in isolation. Deb celebrates the magic of community—whether it’s through goal groups, masterminds, or informal support networks. Sharing your wins, articulating your needs, and enthusiastically supporting others build an environment where success is magnetic and contagious.In Deb’s world, action is iterative, fueled by passion and uplifted by others. She urges us to gift ourselves the time to discover what makes us unique, turn that spark into practical steps, and seek out the company of those who will cheer us on. After all, we are all part of a bigger ecosystem of possibility—and when we help one another rise, everyone wins.Conclusion: Your Invitation to Celebrate and ActDebra Eckerling’s approach to goal setting is a vibrant invitation: bring more joy, authenticity, and connection into your journey. Start your own win list today. Write down those small victories. Reflect on what truly lights you up. And remember, whether you’re taking your very first step or well on your way, celebrating your wins and building supportive connections will propel you forward. Let’s make goal setting a party we all want to attend—one filled with laughter, passion, and purpose. Your goals are yours to discover and achieve. Keep moving, keep celebrating, and let your light shine!The Buzz - Our Innovation RoundHere are Deb's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Listen to your inner voice because you already know the answers—you just need to ask yourself the right questions.* Best thing for new ideas – Engage in activities like cooking or having conversations, as they allow your mind to wander and help generate creative ideas.* Favourite resource – Tap into your community and network, asking questions and allowing others the opportunity to help you as a shared gift.* Keep project/client on track – Set realistic deadlines while respecting your own calendar, making appointments with yourself and treating them as commitments just like those with others.* Differentiate – Reflect through journaling or ask others what makes you unique, then fully own and enthusiastically lean into that quality.ActionDeb encourages you to start a daily win list. Each day, take a minute to write down one, two, or three things you accomplished or that went well—then refer back to your list whenever you need motivation or a reminder of your progress.Reach OutYou can reach out and thank Deb by connecting with her on social media at @thedebmethod everywhere, including YouTube, Facebook, Instagram, and LinkedIn. You can also visit her website to learn more about her books, podcasts, and the Deb Method, or email her directly at [email protected]. For recaps of her Goal Chat sessions and to subscribe, visit thedebmethod.com/blog.Links:* Website - the DEB METHODⓇ for Goal Setting Simplified* LinkedIn* Facebook* Instagram - @thedebmethod* Writer: Jewish Journal, First for Women, Woman's World* Podcast, Taste Buds with Deb* Host, GoalChatLive/GoalChatBooks* 52 Secrets for Goal-Setting and Goal Getting , Debra Eckerling* Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals, Debra EckerlingCool Things About Deb* She’s a Master Connector Who Makes Networking Feel Like a Party, Not a Chore.Debra doesn’t just network—she creates spaces where strangers become collaborators and friends, often through playful “faux show” formats and spontaneous meet-and-greets. She’s the kind of person who can turn a random introduction into a lifelong partnership, and she genuinely delights in seeing others connect.* Her Superpower Is Asking the Right Question at the Right Moment.Debra has an uncanny knack for zeroing in on what someone really wants or needs—sometimes in just a few minutes. She’s the friend who’ll ask you a question that makes you rethink your whole approach, and she does it with warmth and curiosity, never judgement.* She’s a Foodie at Heart and Brings That Joy to Her Work.From her “Taste Buds with Deb” podcast to her use of food metaphors in goal-setting, Debra infuses her professional life with a love of food, flavor, and shared meals. She sees food as a way to build community and spark conversation, making her approach to business refreshingly human.* She’s a Serial Celebrator—Big Wins, Small Wins, All the Wins.Debra doesn’t wait for the “big moment” to celebrate. She’s a champion of recognising progress, no matter how small, and encourages others to do the same. Her energy for celebration is infectious and helps people stay motivated and positive.* She’s Unapologetically Herself—Late-Night Worker, Early-Morning Conversationalist, and Always Up for a Chat.Whether it’s working late after her live shows or jumping on a call at odd hours, Debra’s flexibility and zest for conversation make her stand out. She’s approachable, adaptable, and always ready to connect, no matter the time zone.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe