The Importance of Culture for Marketers with Merz Aesthetic’s Patrick Urban

This special episode focuses on how publishers and marketers are shifting strategies as consumer behavior continues to evolve faster than light.  Kayleigh Barber, Media Editor at Digiday, lays out today’s landscape, with advertisers now looking beyond traditional low-calorie KPIs. Then we hear from Patrick Urban, President of Merz Aesthetics North America, and his strategy to develop deep relationships with the right consumers in the right environment by partnering with Condé Nast and keeping at the forefront of culture. Learn about your ad choices: dovetail.prx.org/ad-choices

Pam sits down in an unprecedented discussion with British Vogue’s Edward Enninful to discuss his new memoir, ‘A Visible Man’. They'll talk about his journey, his favorite shoots, the lessons he learned and what advice he would give his younger self today. Learn about your ad choices: dovetail.prx.org/ad-choices

In her five years as editor in chief of Vanity Fair, Radhika Jones has dedicated the platform—and VF’s coveted covers—to highlighting the artists, writers, actors, and leaders who are moving the culture forward. Through periods of political and cultural upheaval, she’s been steadfast in her exploration of art, activism, and power in 21st century America, and VF’s audience has grown as a result. For this episode, Pam sits down with Radhika for a conversation about how VF’s aspirational coverage of Hollywood contributed to the industry’s evolution, the joy of publishing stories for a multifaceted audience, and her early Oscars favorites. Learn about your ad choices: dovetail.prx.org/ad-choices

Special Election Day episode! For so long, it seemed endless progress was afoot for women, yet the past two years have told a different narrative with women taking on so much during the pandemic and perhaps being forced out of the workforce, now punctuated by the monumental decision by the Supreme Court to overturn Roe v. Wade in June 2022. Where can we possibly go from here? I assure you, the women of this generation are not taking this lying down. Where is the media on raising hell? Learn about your ad choices: dovetail.prx.org/ad-choices

The coming Web3 revolution may already be upon us, yet still so many of us don’t exactly know what is going on. How does this affect our real world personas and what does this mean for the media world at large? Pam will discuss the Metaverse, Crypto and digital fashion (what we know, what we don’t and what everything we can possibly imagine about it) with Vogue Business Senior Innovation Editor Maghan McDowell and Founder and CEO Alice Delahunt.  Learn about your ad choices: dovetail.prx.org/ad-choices

When you think about it - influencers have changed the face of media over the last decade with the rise of social media. Elementary school kids now aspire to be “instafamous” as the new traditional career path…but there’s a vibe shift coming….or it could actually already be happening? So how will influencers evolve as media (social and all) evolves? Will they lead the way or follow? Pam and Phill will investigate with this riveting conversation. Learn about your ad choices: dovetail.prx.org/ad-choices

Where are we going when it comes to equality and representation? Pam will have a robust discussion about the recent victory securing equal pay for the U.S. Women’s Soccer Team - how this happened and what is left to fight for in this space. How are we taking a step forward together, and at the same time, taking a step backwards? They’ll also dive into Ashlyn’s history and how she came into the sport to begin with, her family and advocacy and where she thinks she’ll go after she hangs up her cleats  Learn about your ad choices: dovetail.prx.org/ad-choices

If you want to really understand what’s happening in the U.S. (and the world) at large, there’s really one person to ask - editor of The New Yorker, David Remnick. His calm presence and firm knowledge of all things politics is simply unparalleled. Pam will speak with David in a rare conversation prior to the midterm elections in the U.S. to understand the pivotal issues at hand and where he thinks the U.S. is headed today. Learn about your ad choices: dovetail.prx.org/ad-choices

Join Pam Drucker Mann, Global Chief Revenue Officer of Conde Nast, in a special series that tackles some of the most pressing (and provocative) issues we face as a society — and how the media at large can affect, shape and bring about change. In an ever changing media landscape – this is a podcast that ponders the role that the media could or should play in these challenging and chaotic times. Are we both progressing and regressing? Are there always such divergent ups and downs on the path forward? Our guests will touch on a breadth of topics to help diagnose both lessons and strategies as we question our shared future. These are big names making bold statements about pivotal topics. But don’t worry - we’re not taking ourselves too seriously. Learn about your ad choices: dovetail.prx.org/ad-choices

Will Welch took over GQ in 2019 amidst a sea of change…on the heels of the Me Too movement and exactly one year preceding the global pandemic and racial awakening of the United States. Being the editor of a brand titled Gentleman’s Quarterly most certainly comes with its challenges..what does it mean to be a man today? What is the new masculinity defined as? Who are the modern role models? Pam hosts an exclusive 1:1 conversation with Will to get the real real on how he transformed the brand in the face of all of these challenges and where he plans on going next. Learn about your ad choices: dovetail.prx.org/ad-choices