In the Sauce podcast

Building Robusta

2026-09-17
0:00
52:58
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Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to retail cans, and how introducing a new product to consumers requires time and intention.

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