261. Scaling eCommerce Smarter - Matthew Stafford

In the episode 261 of the IDEAS+LEADERS podcast, I sit down with Matthew Stafford, Managing Partner at Build Grow Scale and a veteran entrepreneur with over 30 years of experience building businesses across industries. From brick-and-mortar stores to SaaS and DTC brands, Matthew has seen it all - and helped hundreds of eCommerce companies cross the $1M and even $10M revenue milestones.We dive deep into:The biggest leadership lessons from 3 decades of entrepreneurshipThe most common conversion killers in eCommerce todayHow to increase sales without increasing ad spendUsing buyer psychology and data-driven insights to boost performanceWhy conversion doesn’t stop at the sale - and how to turn buyers into loyal fansIf you’re leading a startup or scaling a global brand, this conversation is packed with strategies you can apply right away to grow smarter, not just bigger.🎧 Tune in now and get an insider’s perspective on the future of eCommerce optimization.Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

In episode 260 of the IDEAS+LEADERS Podcast, I’m joined by Kelly Price, founder of ThriveHR and a powerhouse in strategic HR, leadership, and workplace culture.With a career that began at Marriott and grew into executive HR leadership and entrepreneurship, Kelly brings a rare blend of people-first wisdom and sharp business acumen. Today, she helps small businesses build solid people foundations that support long-term success.In this episode, we explore: ✅ Why HR is not just a support function - but a strategic driver of business results ✅ What confident HR leadership really looks like ✅ How leaders can build thriving workplace cultures through intentional development ✅ Why leadership development is essential, not optional, for sustainable growth✅ What small businesses can teach big companies about authentic leadership✨ If you’re building a business, leading a team, or shaping company culture - this episode will challenge and inspire you.Connect with Kelly on LinkedIn: Kelly Price, SHRM-SCP | LinkedInThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq. 

In episode 259 of the IDEAS+LEADERS Podcast, I’m joined by Ruth Milligan - executive speech coach, TEDx pioneer, and founder of Articulation Inc., a top executive communication firm.Ruth is the force behind TEDxColumbus, the longest-running TEDx event in the world, and has coached over 1,000 speakers across science, business, and the arts. Her insights have helped leaders from Fortune 10 companies and major research institutions turn complex ideas into compelling, actionable stories.In this powerful conversation, we explore:Common speaker mistakes that undermine credibilityHow to communicate complex ideas with clarity and emotionWhat shaded habits are — and how they sabotage your communicationRuth’s top tools for becoming a more confident speaker🎤 Ruth also gives us a sneak peek into her book The Motivated Speaker, where she unpacks the real behaviors that hold leaders back in high-stakes moments.If you're ready to uplevel your communication and truly lead with your voice, this episode is a must-listen.Follow Ruth on LinkedIn (1) Ruth Milligan | LinkedInThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

🎙️ In episode 258 of the IDEAS+LEADERS Podcast, I’m joined by Lisa L. Levy, Founder and CEO of Lcubed Consulting and author of the #1 bestselling book Future Proofing Cubed.Lisa is the go-to expert for visionary founders who want to escape the chaos of daily operations without their businesses collapsing. Using her Adaptive Transformation™ Framework, she helps $1M–$15M companies build self-reliant leadership teams, increase profits, and create businesses that run (and thrive) without them.In this episode, we uncover:The steps to building a truly self-reliant teamHow to align people, processes, and technology for rapid growthWhat it takes to scale a business without losing your sanityWhy freedom should be the ultimate goal of leadership - and how to achieve it🔥 If you’re ready to stop working in your business and start leading it with clarity and calm, this conversation is for you.Connect with Lisa on LinkedIn: Lisa L. LevyThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

 In episode 257 of the IDEAS+LEADERS Podcast, I’m joined by Dave Behar, branding visionary, serial entrepreneur, and Chief Executive Athlete at ION Network and Behar Brands.Dave has shaped thousands of media, tech, sports, and lifestyle brands and is a two-time Amazon bestselling author. With a passion for legacy-building, he's also a trusted advisor at San Diego State University and a strategic voice in branding, intellectual property, and leadership.In this episode, we dive into:The power of language in building iconic brandsHow to craft a personal brand that is both authentic and strategicWhat it means to be a “Chief Executive Athlete” in business💡 If you’re a thought leader, entrepreneur, or changemaker ready to elevate your brand and impact, this episode is for you.Connect with Dave on LinkedIn Dave Behar | LinkedInThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

In episode 256 of IDEAS+LEADERS Podcast, I’m joined by Johaina El Boujaji,  HR and Employer Branding expert, international recruiter, and passionate advocate for DE&I.Originally from France and Morocco, Johaina built her career in the UK and now leads recruitment and inclusion initiatives across Europe at American Express Global Business Travel. She’s also a university lecturer and a voice for young professionals navigating international careers.Tune in as we explore:The journey of building a career as an expat woman leaderHow to thrive authentically in multicultural, high-performance environmentsKeys to inclusive leadership and building diverse teamsAdvice for young professionals starting international careersWhat leaders should focus on today to create meaningful impactFollow Johaina on LinkedIn Johaïna Elb (Assoc CIPD) | LinkedInThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

In episode 255 of IDEAS+LEADERS Podcast I am speaking with Martine Cohen, transformative coach, speaker, and author of No More Layers: Discover Your Inner Power and Reclaim True Freedom from the Inside Out.After a life-changing car accident, Martine found a new path blending intellect and intuition to help high achievers overcome fear, limiting beliefs, and old patterns, and live with authenticity and joy.Tune in as we explore:What it means to peel back our “layers” and why it’s key to personal freedomHow to recognize and shift mindset patterns shaped by fearThe difference between decision and choice  and why it mattersTools to break the “Fear Loop” and redefine success on your termsLearn more at martinecohen.com Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

In episode 254 of IDEAS+LEADERS Podcast, we sit down with Whitney Elkins-Hutten, personal finance expert, wealth strategist, and author helping people build and protect their wealth with confidence.Whitney shares practical advice drawn from years of experience in real estate, syndications, and financial education, guiding listeners at every stage of their wealth journey.Tune in as we explore:Why “budgeting is dead” and what to do insteadThe main pillars of wealth creationSimple steps to move from saving to smart investingHow the wealthiest structure their financesActionable tips to overcome overwhelm and start investing todayLearn more at passiveinvesting.comThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

In episode 253 of IDEAS+LEADERS Podcast I am speaking with Gaëlle Deschamps, leadership expert, executive coach, TEDx speaker, and founder of G Force. Gaëlle brings over 20 years of corporate leadership at L’Oréal, SABMiller, and Coca-Cola, where she trained thousands of leaders globally. Now, she’s on a mission to empower the next generation of female leaders through her signature programs and youth initiatives.Tune in as we explore:The essential skills young leaders need for the futureThe difference between coaching executives and Gen Z leadersHow to engage young minds who learn faster and think differentlyWhat parents and educators should stop and start doing to raise confident leadersGaëlle’s work is reshaping leadership at every level - from boardrooms to classrooms. You can connect with her here: gforceco.co.ukThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

In episode 252 of IDEAS+LEADERS Podcast, we sit down with Piers Fallowfield-Cooper - executive coach, former CEO and Chairman, and author of Are You Still The Future?Piers has led businesses across continents and industries, mentoring over 130 senior leaders, and challenging the conventional wisdom of what it means to lead in today’s world.Tune in as we explore:How to turn challenges like dyslexia into leadership strengthsWhat the future of leadership looks like in an AI-driven worldHow to build authentic executive presenceWhy success doesn’t always bring fulfillment and how to find meaningWhether you’re a rising leader or an experienced exec, this episode is full of powerful insights on staying relevant and leading with impact.Learn more at Piers Fallowfield-Cooper | CEO Mentor - WelcomeThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.