EP396: Are you charging your worth—if not, why not?

Still guessing your prices? If you’re a freelance hairdresser or salon owner who feels guilty raising rates, this episode is your permission slip—and your plan. In this How To Cut It panel, Georgia Bell, Ruth Lundstrum (Freelance Suite), Samantha Toogood, and Samantha Blues reveal why hair pros undercharge and how to price with confidence. We strip emotion from money, swap rigid menus for bespoke, hair-type packages, and build pricing that covers wages, tax/VAT, profit, pensions, sick pay, education, and cancellations. Ruth busts the “clients can’t afford it” myth—spending is a choice—and shares real numbers, including intentionally outpriced services that prove value sells. Learn when to raise prices, how to stay booked, and the differences between salon and solo realities, plus the financial gaps NVQs leave behind. CHAPTERS 0:05: Pricing Playbook Kickoff 7:47: VAT, Value, and Priorities 11:19: Real Rates, Real Services 18:10: Fear, Packages, and Price Hikes 20:31: Money, Greed, and Freedom 24:40: Educate, Earn, and Level Up 25:54: Business Basics and Profit 27:34: Comfortable Living Defined 28:36: Property, Branding, and Pensions 31:16: Financial Education for All RESOURCES REGISTER TO JOIN SPOTD HERE FREELANCER SUITE CLICK HERE SAMANTHA BLUES CSI CLICK HERE GEORGIA BELL EDUCATION CLICK HERE @georgiagracebell/ @ruth__lund @samanthabluescolourcoach @toogood_hair_well_being_

In today’s episode, Dom chats with Darren Cunningham and George Waterfield, owners of Leicester’s The Secret Garden, on building a truly welcoming, LGBTQ+ inclusive salon—and why inclusion is both practical and profitable. Hear how they opened at speed, navigated Leicester’s lockdown from a family garage, and replaced “ladies/gents” with gender‑neutral, length‑ and time‑based pricing. They share lessons on risk‑taking, constant education, and turning hate toward their Pride flag into powerful community solidarity, culminating in a 140‑person drag‑queen re‑raising. Plus, their growth playbook: DMing influencers, smart pro bono collabs that led to Netflix premiere work and headline moments, and brand partnerships with L’Oréal. If you want culture, pricing, and marketing strategies that actually move the needle, this one’s for you. Hit Play!     CHAPTERS 2:36: Pricing Without Labels 5:02: Hairdressing Journeys 8:03: How They Met 9:13: Strengths In Partnership 13:01: From Idea To Salon 15:00: COVID Garage Pivot 17:46: Influencer Wins 20:26: Kate Price Event 22:57: Finding Inclusive Pricing 24:56: Gender-Neutral Pricing 28:02: Brand Impact 29:16: Hate And The Flag 30:53: Community Support Rally: 32:50: Simple Inclusion Steps 34:07: Rethinking The Menu 36:13: Awards And Brands 38:35: Saying Yes To Growth 39:41: Dreaming Bigger 43:36: Future Goals   EPISODE RESOURCES Connect with The Secret Garden on Instagram @thesecretgardenhair DISCOVER TODAY SPONSORS KERATIN COMPLEX PRODUCTS HERE

Are scary ingredient headlines warping your colour decisions? In this episode brought to you by Wella Professionals UKI, we’re joined by Ursus Schweitzer—an R&D connector who bridges the lab and the salon floor. He observes how productsare really used, then translates complex chemistry into clear, salon-ready truths. Ursus cuts through the noise and decode what’s really inside the bottle so you can make smarter choices and educate clients with confidence. You’ll learn how to separate study-based evidence from clickbait, why full formulations and purpose-built systems (including alkalizers) matter more than single “hero” or “villain” ingredients, how credible sourcing, biodegradability, and sustainability guide modern development, and practical ways to translate science into salon language. An episode perfect for hairdressers and salon owners who are ready to swap noise for knowledge. Hit play!     CHAPTERS 6:32: Why Ingredients Matter Now 10:54: Ammonia Versus MEA 16:15: The Truth About Controversial Ingredients 21:06: Talking Confidence With Clients 23:08: Busting Ammonia Myths 26:05: Responding To Ingredient Concerns 28:24: The Future Of Formulation 33:13: Curiosity Over Caution   RESOURCES FOR MORE ON WELLA EDUCATION CLICK HERE VISIT WELLA STORE HERE CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI

Are scary ingredient headlines warping your colour decisions? In this episode brought to you by Wella Professionals UKI, we’re joined by Ursus Schweitzer—an R&D connector who bridges the lab and the salon floor. He observes how productsare really used, then translates complex chemistry into clear, salon-ready truths. Ursus cuts through the noise and decode what’s really inside the bottle so you can make smarter choices and educate clients with confidence. You’ll learn how to separate study-based evidence from clickbait, why full formulations and purpose-built systems (including alkalizers) matter more than single “hero” or “villain” ingredients, how credible sourcing, biodegradability, and sustainability guide modern development, and practical ways to translate science into salon language. An episode perfect for hairdressers and salon owners who are ready to swap noise for knowledge. Hit play!     CHAPTERS 6:32: Why Ingredients Matter Now 10:54: Ammonia Versus MEA 16:15: The Truth About Controversial Ingredients 21:06: Talking Confidence With Clients 23:08: Busting Ammonia Myths 26:05: Responding To Ingredient Concerns 28:24: The Future Of Formulation 33:13: Curiosity Over Caution   RESOURCES FOR MORE ON WELLA EDUCATION CLICK HERE VISIT WELLA STORE HERE CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI

Are scary ingredient headlines warping your colour decisions? In this episode brought to you by Wella Professionals UKI, we’re joined by Ursus Schweitzer—an R&D Product Developer who bridges the lab and the salon floor. He observes how products are really used, then translates complex chemistry into clear, salon-ready truths. Ursus cuts through the noise and decode what’s really inside the bottle so you can make smarter choices and educate clients with confidence. You’ll learn how to separate study-based evidence from clickbait, why full formulations and purpose-built systems (including alkalisers) matter more than single “hero” or “villain” ingredients, how credible sourcing, biodegradability, and sustainability guide modern development, and practical ways to translate science into salon language. An episode perfect for hairdressers and salon owners who are ready to swap noise for knowledge. Hit play!   CHAPTERS 6:32: Why Ingredients Matter Now 10:54: Ammonia Versus MEA 16:15: The Truth About Controversial Ingredients 21:06: Talking Confidence With Clients 23:08: Busting Ammonia Myths 26:05: Responding To Ingredient Concerns 28:24: The Future Of Formulation 33:13: Curiosity Over Caution   RESOURCES FOR MORE ON WELLA EDUCATION CLICK HERE VISIT WELLA STORE HERE CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI

What if colour work could be approached less like guesswork and more like investigation? In this episode I'm joined by Samantha Blues, founder of Colour Science Investigation, who explains her crime-scene-style framework for helping stylists move from guessing to predicting in colour. Samantha discusses why many stylists are taught to focus on the finished look rather than what is happening inside the hair, and why hair reading, residue, underlying pigment and consultation questions are essential. She also covers toners, colour correction and the limits of relying on formulas alone, saying the goal is to build confidence, structure and better client communication. Hit Play!   CHAPTERS 5:03: Why the Industry Fails Stylists 10:10: Toning Without Panic 12:24: Samantha’s Personal Turning Point 14:43: What Makes Great Colour 15:44: Stronger Consultations, Better Results 18:19: Hidden Colour Problems Exposed 20:15: Simplifying the Science 22:24: Inside the Six-Week Course 22:56: Why This Course Matters 25:27: Finding Time to Learn 27:11: Confidence, Loyalty, and Pricing Power 30:10: Facing Embarrassment and Learning 31:22: Brand Neutral and Accessible 33:09: Why Guessing Leads to Disaster     EPISODE RESOURCES FOR ALL COURSES AND MORE WITH SAMANTHA BLUES VISIT HERE CONNECT WITH SAMANTHA ON INSTAGRAM @SAMANTHABLUESCOLOURCOACH DISCOVER TODAY SPONSORS KERATIN COMPLEX PRODUCTS HERE TICKETS TO HAIRCON CLICK HERE USE CODE HTCI10 FOR 10% DISCOUNT

What if the thing holding your career back isn't your skill—but your fear of being seen? In this episode, I break down why stage work matters for hairdressers and barbers. It builds confidence, sharpens your communication, and transforms how you show up behind the chair. I explore how performing unlocks creativity you didn't know you had. How it opens doors to educator roles, brand work, and art teams. And why live visibility still hits different in a world dominated by algorithms. I also share my own journey learning stage craft—and introduce SHAIR! UNDRGRND, a raw, unfiltered stage format I created for rising talent. Plus, I announce SHAIR! UNDRGRND at HairCon Manchester, 14-15 June. Ready to take your first step onto stage? Hit play.     EPISODE RESOURCES APPLY FOR A STAGE SPOT AT SHAIR! UNDRGRND HERE GET TICKETS TO HAIRCON HERE (USE CODE HTC10 FOR 10% OFF ALL TICKET PURCHASE) FOLLOW SHAIR! ON INSTAGRAM @WEARESHAIR CONNECT WITH DOM ON INSTAGRAM @DOMLEHANE CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT FIND OUT MORE ON TODAYS PAID SPONSORS KERATIN COMPLEX HERE     CHAPTERS 0:11: Stage Work Matters 2:41: Better Behind the Chair 4:25: Creative Freedom Onstage 4:55: Getting Noticed Live 7:01: Why Live Still Wins 7:41: My Stage Journey 9:42: Creating New Platforms 11:11 SHAIR! UNDRGRND Explained 12:16: Community and Culture 13:52: HairCon Takeover 16:52: Bigger Plans Ahead

What if your next job, chair, brand deal, or education booking didn’t come from battling an algorithm—but from one app built only for the hair industry? Meet Spotd! In this episode of How To Cut It, I’m Dom Lehane, and I’m joined by my fellow Spotd co-founders Richard England-Lee and Ollie Johns to break down Spotd—our soon to launch iOS and Android opportunity platform designed for hairdressers, barbers, salon owners, educators, and brands. We share why we built it, what problems it solves, and what you can expect at launch. Think location-based opportunity alerts, curated profiles that work like a portfolio/CV, and a cleaner, more professional way to connect—without the noise of social media. We’re building Spotd in public, and your feedback matters. Want early access (and a chance to test it)? Join the waitlist at getspotdapp.com. If you’re ready for your next big move in the hair industry—or just want to learn more—press play!     Episode Resources JOIN THE SPOTD WAITLIST: VISIT GETSPOTDAPP.COM CONNECT WITH SPOTD ON INSTAGRAM @GETSPOTDAPP FOLLOW SPOTD ON TIKTOK @GETSPOTDAPP GET TICKETS FOR HAIRCON VISIT HERE : (USE CODE HTCI10 FOR 10% DISCOUNT) CONNECT WITH HAIRCON ON INSTAGRAM @HAIRCONSHOW FOLLOW HOW TO CUT IT ACROSS SOCIALS @HOWTOCUTIT     Chapters 0:40 Introducing Spotd 2:27 Meet the Co-Founders 3:47 The Importance of Spotd 5:40 Transitioning to the Hair Industry 7:02 What Is Spotd? 8:59 Solving Industry Problems 11:58 How Does Spotd Work? 12:33 User Experience and Profiles 15:09 Opportunities and Connections 19:04 Building the App 22:43 Building In Public 25:46 Project Features 30:12 Engaging with the Community 34:57 Event Management on Spot 38:58 Future Plans for Spotd 48:15 The Game-Changing Vision

Ever thought about adding hair extensions to your menu, but stopped because you’re not sure how to learn them properly, the return on investment, or whether the hair is ethically sourced? In this HTCI x Remi Cachet partnered episode, I sit down with Remy Cachet founder Victoria Lynch to get into the real questions: what responsible sourcing and sustainability actually mean in the extensions world, what salons should be asking suppliers, and where the red flags are. We also break down the learning curve—how to move from “extensions-curious” to confidently offering them as a professional service, what training should include, and why consistency, standards and support matter just as much as the hair itself. If you want to build a new revenue stream without compromising your values, this conversation will give you clarity and a practical way forward.   Chapters 4:53: Understanding Hair Issues 6:52: Passion for Hairdressing 8:25: The Rise of Remi Cachet 9:55: Ethical Considerations in Hair Extensions 12:20: Achieving B Corp Certification 14:51:  Sustainable Practices in Packaging 17:17: Global Expansion Plans 18:57: Supporting the Next Generation 20:11: Red Flags in Choosing Suppliers 28:23: Innovation and Adaptation in Extensions 38:12: The Super Stylist Community 43:55: Education and Training Changes 49:58: Giving Back Through Change A Girl's Life 1:00:05: Future Aspirations and Market Growth   Resources from todays episode FOR MORE ON REMI CACHET VISIT REMICACHET.COM CONNECT WITH REMI CACHET ON INSTAGRAM @REMICACHET CONNECT WITH VICTORIA ON INSTAGRAM @VICTORIAREMICACHET

Want to become a session stylist? This episode with Anna Chapman is the practical route in — not the fantasy. I’m back in the HTCI PodShed with Anna Chapman, a leading session hair stylist with an instinctive understanding of hair and over a decade in top salons before moving into the session world. Todaywe’re to have real catch-up since we last spoke in 2020 podcast episode. Anna breaks down the actual steps to get into session work today: how to position yourself if you’re coming from salon, why session styling is a different job entirely, and what you need to do first to get on set. We get into the assisting ladder (what assistants really do, how to reach out, how to follow up, and how to get yourself rebooked), plus the skills that matter when the pressure’s on for major brands. Anna also shares what to post on Instagram if you want work—how to show range, not just “glam”—and why persistence, visibility and standards are the long game. If you’re serious about building a career in session hair, start here.   CHAPTERS 1:25: Breaking into Session Styling 6:47: The Reality of Assisting 12:21: Getting Paid as an Assistant 15:04: Defining Session Stylists 19:35: The Importance of Communication 23:11: Challenges for Women in the Industry 27:20: The Competitive Landscape 34:33: The Path to Success 37:49: The Importance of Apprenticeships 43:09: The Role of Social Media 50:26: How to Become an Assistant   RESOURCES FROM TODAYS EPISODE FOLLOW ANNA CHAPMAN ON INSTAGRAM @ANNACHAPMANHAIR FOR EVERYTHING SESSION KIT CLICK HERE  CONNECT WITH SESSION KIT ON INSTAGRAM @SESSIONKIT GET TICKETS FOR HAIRCON VISIT HERE : (USE CODE HTCI10 FOR 10% DISCOUNT) CONNECT WITH HAIRCON ON INSTAGRAM @HAIRCONSHOW FOLLOW HOW TO CUT IT ACROSS SOCIALS @HOWTOCUTIT