Know Your Client Avatar While Rolling Your Eyes!

We’re talking today about bringing all our first season topics together in the need and basic design of your Book Direct strategy and Book Direct website.

Revenue Management, or more accurately, Revenue Strategy, of which Revenue Management is a part, covers all aspects of your vacation rental business. Of course, the opposite is true. Revenue is as much about where and why you say no. Brand Strategy is Revenue Strategy is Brand Strategy. One and the same. Everyone buys into that, or the business cannot deliver on its brand promise and the customer experience – Property Owners/Investors and Guests, the customer reality, will not match the brand promise. Then having done it once successfully, the business must consistently execute. Every time.

Who’s your ideal client? Don’t risk trying to be all things to all people. Focusing on who you want to serve and how is that reflected in your business strategy? What to do when client needs conflict with each other? The topic of today’s episode has us figuring out who we want to work with and why? How is this reflected in your brand identity and strategy? Don’t overlook revenue. Strategizing on the type of clients you want to reach is a big part of the revenue you’ll be able to deliver.

This Episode, which is all about having an organization chart, or at least a plan for how you will match your growth needs with people to help you execute on your vision?What’s your strategy to execute your vision?

This episode is all about understanding vacation rentals emotionally versus intellectually. It means getting out of your office and experiencing the product/service like a Guest. If you can’t put yourself in the mind of the Guest, go be a Guest!Main discussion points:A perspective shift when moving from Operator to Guest.The three types of branding.Emotions vs. Intellect in brand strategy.The five types of empathy."Intermotional Empathy" - a new type of empathy specific to vacation rental management.If you can't put yourself in the mind of a Guest, go be a Guest!

On this episode It’s all about scale, elite standards, and elitism. Are we differentiating correctly when we divide our industry according to scale of operations? Or should we differentiate based on elite standards of professional management regardless of scale? What standards should be common regardless of price point? Beware of crossing a fine line between elitism and elite standards when setting barriers for entry to an industry.

On this episode we’re getting further into product versus positioning, being strategic on where you market, and why.What product does the OTA/Channel Manager provide, and why?How is your product different to the OTA/Channel Manager?Do you have a commodity product, or a brand?

On this episode things are getting heated!We’re joined by two new friends, and right away they square off together in a sparring match! We’re lacing up our gloves, mixing our metaphors, and getting ready for a high stakes match Products vs. Brands - A Major League Event! We’ll explore the difference between a product and a brand, pose questions to consider in your own business as you ponder if you provide a product, or if you have a hospitality brand? We’ll even get into the difference between Marketing and Branding, and take a peek at defining a Brand Strategy.

Yee-haw! Here we go again! Welcome to Episode 2! On this episode we’re going to explore navigating and serving two clients, two industries, two products, and two names for our jobs. How to unite seemingly disparate needs into one common purpose in a World of Twos? We’re calling this episode, “Miss Nomer Comes to Stay Head Tapping and Belly Rubbing in a World of Twos!”How does this affect Brand Strategy and Revenue Strategy? Well, tune in, and we shall see!

This episode makes it all about you! We discuss the importance of figuring out your why before your how. We dive deep into what makes you, YOUnique! as we explore how having a clear why allows you to position your vacation home management hospitality brand for success.