34. Personas and archetypes

New episode from the vault - the co-hosts welcome a very special guest, a friend of industry, and a master of strategic career pivots - Mr. Phil Sayer! Episode highlights include: ✨ Pinpointing your purpose at work 🧠 Intrinsic vs. extrinsic motivations 🎓 The value of continuous learning

This week, the co-hosts talk all about the exciting world of digital banks. We go back in time to talk about their fairly recent histories and breakdown their innovative mobile banking UIs to see what we can learn from these digital disrupters.

With the end of 2022 fast approaching (I know), we are also wrapping up the end of season 2 of Hotline Design Pod.  Tune in to hear about the ups and downs of season 2 and of course, everything we learnt from it as well. 

In this week's episode, we discuss what we've learnt from Designing Your Life by Bill Burnett and Dave Evans - the phenomenal book that has shaped the lives of both design and non-design folks in significant ways. By applying core principles in design - re-framing, identifying pain points and prototyping - to your life, Bill and Dave believe that anyone can design a purposeful life in line with their values. We agree! As Lauren says, design thinking isn't just for the holidays, friends! 

The product and UX worlds are full of frameworks and methodologies designed to ensure we keep our users at the forefronts of our minds.  But sometimes who they are doesn't matter as much as what they use our product for. In this episode, we explore how each feature and product has is 'employed' by our users to do a job for us, and how this framework can help us design more useful products. 

Its been a long time coming, so we could not be more excited to welcome this week’s guest and LunchClub legend, Adam Tillner-Smith! He talks the cohost’s through the bustling world of B2B FinTech and rocking it as a design team of 1.

This week, we're back with Part 2 of our user testing series - focussing on unmoderated user testing. Rejoice - because it triumphs moderated user testing in some ways when you don't have to "play calendar tetris", can launch tests on a weekend and get answers back quickly, and consequently can test with many more users! Keep listening to find out the team's best tips for tools to use and post-testing synthesis. 

Depending on the organisation we're part of, designers either have the luxury of running user testing all the time, or the curse of having to convince our organisations the value it can bring.  Either way, this episode aims to offer a few tips and tricks, so you can confidently run moderated user testing sessions, in any environment. 

We could not be more excited to welcome this week’s guest and literal sister of the pod, Andrea Karrys. She's an experimental product manager, a blazered-up baddie and business school lassie. Andrea talks the cohosts through the fantastic world of NFTs and experimental product management, all while inspiring us to wear more sundresses in 2022!

This week, the cohosts discuss two cherished artefacts - personas and archetypes. We talk about the pros and cons of each form of user representation and unpack how can they help inform your designs. We also weigh in on the debate about which artefact reigns supreme!