
123 - Kimberly Palmer on leveraging a professional background in marketing to cultivate a truly memorable and unique guest experience
As a former marketer for the likes of Kip&Co, Milligram, Flexicar and wishlist.com.au, Kimberly Palmer has a toolbox of skills that most hosts could only dream of.
Having set up Harper's Cottage in 2019, her first short-term rental in the small yet charming hamlet of Malmsbury, about an hours' drive north-west of Melbourne, Kimberly completed an apprenticeship of sorts in hosting, learning the in's and out's of what it took to host a property that not only attracted incredible guest reviews but was also financially sustainable.
More recently, Kimberly, her dog Harper and her now partner Darren closed the doors on Harper's Cottage, and have focused their attention on their exciting, newer joint project, The Botanist's Retreat in Castlemaine.
A little larger than Harper's Cottage, The Botanist's Retreat has enabled Kimberly to build on her previous experience as a host and a marketer to create a truly unique offering underpinned by creativity, empathy and a desire to leave her guests feeling truly inspired and restored. And with the added bonus of being located in a town with a growing guest demand thanks to its vibrant arts, cultural and food landscape.
I had an absolute blast chatting with Kimberly a short while ago and I'm sure you, too, will love this chat today.
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