Michael Hofler | Arc'teryx Logo Designer | History of Gear

Michael Hofler - Creative Director and the designer behind the iconic Arc’teryx logo - talks about his process, the creation of the logo, and the battle between retaining a classic logo versus reimagining it. Behance: https://www.behance.net/HOFLER?locale=en_US Linkedin: https://www.linkedin.com/in/hoflerdesign/ Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree program that trains the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

On this episode of the History of Gear, Chase Anderson gives a recap of the ORA's recent trip to Tokyo, their collaboration with Beams, and the future of the archive globally. Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

Doug Hintze, OPDD alum, footwear designer, and founder of Landed Footwear, speaks to students about his time in the program as well as professional and entrepreneurial journey. Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

Jess Arnold, a designer and developer at SPG talks to OPDD students about her role as a developer, the career path, and how the role interacts and differs from others on the product team. Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

Joanna Black, Senior Archivist at the Sierra Club, shares about their work and the archive at the 2025 Outdoor History Summit. Joanna Black Linkedin: https://www.linkedin.com/in/joanna-m-b-a4880730/ Sierra Club Archives: https://www.sierraclub.org/library Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/  

Patrick McColgan, corporate archivist and historian for Abercrombie & Fitch, shares about his work and the corporate collection at the 2025 Outdoor History Summit. Patrick McColgan Linkedin: https://www.linkedin.com/in/patrick-mccolgan-2389083a/ Instagram: https://www.instagram.com/mccpaddy/?hl=en Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/          

A panel of category/product managers joins the OPDD program for a discussion about their roles, qualities of good product managers, and their pathways into the industry. Julie Linkedin: https://www.linkedin.com/in/juliebrophyrogers/ Rosie Linkedin: https://www.linkedin.com/in/rosiemansfield/ Justin McGregor: https://www.linkedin.com/in/justin-mcgregor-b3837054/ Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

Nancy Zastudil, an independent curator, editor, and writer, and one of our 2024 Outdoor Recreation Archive Fellows, presents her research and findings from her time in the Outdoor Recreation Archive at our 2025 Outdoor History Summit. Nancy Zastudil Linkedin: https://www.linkedin.com/in/nancy-zastudil-68933891/ Website: https://www.thenecessarian.com/#/ Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

Martin Hogue, Associate Professor at Cornell, author of Making Camp, and one of our 2024 Outdoor Recreation Archive Fellows presents his research and findings from his time in the Outdoor Recreation Archive at our 2025 Outdoor History Summit. Martin Hogue: https://www.linkedin.com/in/martin-hogue-05986363/ Making Camp: https://martinhogue.net/Making-Camp Better Food for our Fighting Men by Matthieu Nicol: https://rvb-books.com/products/matthieu-nicol-better-food-for-our-fighting-men Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

Erin Narloch, Senior Director at History Factory, speaks as our Outdoor History Summit 2025 Keynote speaker on the importance of archives, how archives and heritage can be used by brands, and the Heritage Gap report. Heritage Gap Report: https://www.historyfactory.com/insights/report/the-heritage-gap-report/ Erin Narloch on Linkedin: https://www.linkedin.com/in/erin-narloch-past-forward/ Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU’s website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/