The Healthtech Marketing Show: How To Revitalize Your Brand

Dr. Wendy Sue Swanson & the Story of Skinmetal Dr. Wendy Sue Swanson offers an inside look at her journey founding Skinmetal, why she believes that for-profit consumer product companies CAN be public health entities, and what has and hasn’t changed since her days as an early pioneer of social media in medicine.  All that, plus the Flava of the Week about the launch of Lilly Employer Connect. Is the platform a signal that the direct-to-employer space is heating up for preventive care, and will it ultimately give consumers better priced access to name-brand obesity treatments? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Ericka Adler is joined by Roetzel shareholder Christina Kuta to discuss when and why physicians may need to terminate a patient from their practice. The conversation highlights common situations that can lead to patient termination, including abusive behavior toward staff, repeated cancellations or missed appointments, failure to follow medical advice, and unpaid bills. They also address the growing use of patient behavior agreements, which establish expectations for conduct in the practice and may address issues such as harassment and false statements on social media.

How To Revitalize Your Brand Brand is one of those words that can clear a room in a B2B company faster than almost anything else. The moment you say it, someone in the C-suite starts thinking about pipeline, not long-term equity. I know that instinct well. But on this episode, host Adam Turinas wants to make the case, through two genuinely sharp practitioners, that brand is not the soft stuff. It is what makes everything else in your marketing work harder, and how to make your brand an even stronger asset. He is joined by Arushi Awasthi, Director of Brand and Communications at Innovaccer, who lays the foundation for why B2B healthtech companies cannot afford to treat it as an afterthought. Then, Rebecca Whaley, Senior Vice President of Marketing at Nordic, shares how to actually revitalize and operationalize your brand inside a complex healthcare organization. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

S4E2: What's Trending NOW iis HIMSS26. On this episode host Shahid Shah recorded live in the HIMSS26 studio. Hear his conversations with Lauren Barca, MHA, RN, BSN, VP of Quality of 86Borders and Michael Meucci, CEO of Arcadia. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode host Tom Foley invites Justin Barnes, CEO of Growth Performance and host of This Just In Radio show to discuss AI in the delivery of care. Justin shares insights on AI's ability to enhance care quality, reduce costs, and improve patient outcomes through efficiencies in workflow and patient engagement. They explored the importance of trusted data, interoperability standards like FHIR, and public-private collaborations in advancing AI adoption. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

From Analytics Bottlenecks to High-Velocity Intelligence: AI Advances Executive Decisions at HIMSS'26 At HIMSS’26, the conversation shifted from AI hypotheticals to proven, scalable results. In this episode of FINN Voices, host Beth Friedman, Senior Partner at FINN Partners, sits down with Andy Ottum, EVP at Certilytics, to explore how AI is fundamentally reshaping data analytics and business intelligence. As data analytics teams face mounting pressure to deliver faster insights across their burgeoning data stores, Ottum shares several real-world examples of executive business insights at unprecedented speeds. Today’s health leaders require more than just data; they need accelerated intelligence to drive strategic outcomes. Tune in to this forward-looking conversation to learn: • How agentic AI acts as a force multiplier for human expertise. • Strategies for converting massive data volumes into faster answers. • The evolution of the BI process from backlogged analytics to real-time strategic guidance. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode Justin records live at ViVE 2026 in LA. Stay tuned for the next few weeks to hear all his guests. This week, Kamal Jethwani, MD, Nainesh Parikh, MD, MBA, and Rich Scarfo. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Costly Care – Why Healthcare is So Expensive Series Part 1 of 5 Host Adam Russo starts his special series with Scott Bennett, Esq., Executive Vice President, Provider Relations at The Phia Group amd announcing their newest audit report findings. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this special LIVE from HIMSS 2026 Gil is joined on the conference floor by Ritesh Patel, Chief Growth Officer at Doceree, and one of health technology's most respected global advisors. Recording amid the buzz of 30,000 attendees in Las Vegas, the two explore the forces reshaping healthcare: AI's rapid shift from clinical promise to operational reality, the collapse of traditional medical publishing, pharma's untapped content assets, and why the world's most important digital health laboratories may be in India, Rwanda, and Ghana rather than San Francisco or Boston. With his signature blend of irreverence and rigor, Ritesh offers executives, innovators, and investors a lucid map of where healthcare technology is headed and what leaders can no longer afford to ignore. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Michael Bailey, President and CEO of AVEO Oncology S1E20: On this episode host Tom Testa sits down with Michael Bailey, President and CEO of AVEO Oncology, to explore his leadership journey in the pharmaceutical and biotech industry. The conversation looks at AVEO’s strong momentum over the past five years and the strategic acquisition that brought the company into the LG Chem Life Sciences family. Bailey also shares what it’s like leading within a global organization and where he believes biotech innovation is headed in 2026. Along the way, he reflects on the people, decisions, and experiences that shaped his career. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen