How Impactful Personalization Optimizes Conversions

Business development touches many aspects of a company like sales, marketing and revenue generation. It’s all about identifying opportunities on how to pivot or open new lines of businesses. We discussed the various aspects of business development with Javier Ortiz, BD & Partnership consultant. Highlights of the talk- The growing potential of digitization and business development Working with various businesses, teams and cultures Must have qualities for a business development manager Catch the full interview here- https://bit.ly/3wibrtm

In CRO, prioritizing ideas for experimentation is as crucial as generating them. However, it’s not an easy process. But putting a structure to it can make the job easy. Iqbal Ali from Turing Labs shared  valuable insights about best practices in CRO on our #growthfit interview series. Highlights of the talk- Journey from designing and developing to CRO Eliminating distraction on the website The process of experimenting and idea generation The concept of PIE for CRO Read the full blog here- https://bit.ly/3uRt2aC

As a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation. This is what happens when marketers have too many problems to solve at once. As a marketer, prioritizing these problems and picking up one at a time to solve is a great idea. We had an insightful discussion with Rony Vexelman, VP of marketing at Optimove and we delved deep into many topics around website conversions, lead nurturing and more. Highlight of the interview- A mantra for SaaS marketing- solve one problem at a time Prioritize lead nurturing as much as you prioritize lead generation Create an engagement that makes your audience comfortable buying your product Be available to your team members by managing time effectively Read the full blog here- https://bit.ly/3vqh7zQ 

Websites are an important component in lead nurturing.  One can  understand the visitor/buyer's journey. You can clearly see the movement  from the funnel from stages like the unaware to aware.   In our latest episode of Growthfit, we discussed the various aspects of  demand generation, lead nurturing and the role of the website in these  with Bryant Lau from Flockjay.    The highlights of our talk-   👉 Points to focus on as a SaaS marketer  👉 Lead generation strategy   👉 Strategies to drive quality traffic to the website  👉 Components crucial to inbound marketing    Read the full blog here- https://bit.ly/3jPvrwu 

Modern day marketing is all about your audience finding a connection with your brand and creating a high brand recall value.     In this episode of GrowthFit series, we discussed how to nurture and engage Customers, Content and Community for effective marketing. Mark Kilens from Drift (a leading conversational platform) talks about making marketing look like natural conversations.      Highlights of the  talk:   👉 Personal operating system   👉 Improved personalized experiences for your customers   👉  Content Strategy that has worked   👉 6 types of cornerstone content assets   Read the blog here-https://bit.ly/3v87gi1 Let us know in the comments what you think about conversational marketing.     #digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing

“If you speak your customer’s language, they’ll definitely listen to  you.”   Strategizing website messaging has a lot to do with customer journey and  the type of users visiting the website.  This makes the website actually  speak to the person.    Also keep in mind what stage or user journey the visitor is at. What  prompted the person to get to your website? Having the right message for  every category of user definitely boosts conversations.   In our #growthfit interview series, we discussed many aspects of growth marketing and it’s challenges with Tawab Jabar.   Read the full blog here -  https://bit.ly/3jvJqr6  #growthmarketing #growthhacking #productmarketing #marketing #websitepersonalization #conversionrateoptimization

Not just personalization but IMPACTFUL Personalization !!  Since everybody is being bombarded with a lot of messages, it's important that you stand out and create brand recall value. Brainstorm on what are the engagement steps so that you also retain the customers.  We discussed with Sumantha Shankaranarayana how personalization when done right impacts the CRO processes and experimentation.  Highlights from the talk:  👉Learning from successes and failures in experimentation  👉Studying and removing the hurdles in Conversions  👉Experimenting with personalization at small and big level  👉Prefer building a competent team over relying on tools   Watch or read full interview here- https://bit.ly/3LYP5BY #websiteoptimization #websitepersonalization #customerexperience #productmarketing #growthmarketing

In Conversion Rate Optimization, not all of your ideas will create a better user experience. The unsuccessful ideas help you prevent losses. CRO adds value to business by preventing loss and optimizing the wins. We discussed experimentation on websites with Maurice Beerthuyzen from ClickValue.  Highlights of the conversation-  ⭐ Experimenting in digital marketing from ground zero  ⭐ Learning from failed experiments to prevent loss to business  ⭐ Learning theoretically Vs practically   ⭐ Prioritizing test ideas with respect to high impact pages   Alternatively, read the blog here-https://bit.ly/3JzXASC digitalmarketing #business #userexperience #conversionrateoptimization #productmarketing #b2bmarketing #growthfit CustomFit.ai

Every customer is unique and marketing is all about making him feel special. Personalization is a key factor in marketing and often a tough thing to implement. In this episode of GrowthFit, we discussed the right practices in personalization without making it look creepy. Watch this conversation with Lucy Literado Tsotsorina, VP Marketing at Reply.io.   Highlights you should not miss:  👉 Knowing customer sentiments and using them for better marketing  👉Levers required to create a community around a brand  👉 Including personalization into your marketing strategy   👉Content Strategy as a whole   Alternatively, read the blog here-https://bit.ly/3KBUGxN #digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #saasmarketing #websitepersonalization #websiteoptimization #conversionoptimization

Product marketing is more effective and relatable when customer-led journeys become the main focus.  It's also about implementing the right personalization tactics.  So, what differentiates customer-led journeys from product-led journeys? and what's the "secret sauce" to get personalization right?  We discussed the nitty-gritties of product marketing with Rony Vexelman, Director or Product Marketing at Optimove.   Key highlights of the interview-  👉 Planning your day as a product marketer  👉 Crafting a brand story  👉 What is a Hyper-personalized CRM marketing plan?  👉 Why customer-led journeys?   Alternatively, read the blog here-https://bit.ly/3O3WtxM #digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #growthfitseries #growthfit #saasmarketing