The Top Marketing Challenges in Fast Growth Companies with Jacqui Chew at iFusion Consulting

In this episode, I speak with Jacqui Chew, managing director of iFusion Consulting, about the marketing challenges of fast-growing companies. We discuss the identity crisis organizations face as they evolve, leading to a disconnect between their original value and current offerings. Jacqui highlights that unclear narratives often mask the real issue of differentiation in a competitive market. We explore the significance of voice-of-the-customer exercises to gain valuable insights and emotional drivers behind purchasing decisions. Additionally, we delve into the concept of a “rally cry” for strong messaging and discuss the role of AI in marketing while emphasizing the need for human creativity. This conversation offers strategies to help fast-growing companies navigate their unique marketing challenges.

In this episode, I address how leaders often become bottlenecks in their organizations by clinging to tasks that could be delegated. Through a client story, I illustrate the impact of a hands-on approach to decision-making on personal and team growth. We discuss the difference between transactional leaders and those who empower their teams, emphasizing the importance of creating a supportive environment. Listeners are invited to join my workshops for practical strategies to elevate their leadership and foster a thriving workplace.

In this episode, I sit down with Evan Katz and Josh Roberts, co-founders of Very Special Games, to delve into the principles of Trust-Based Leadership and its pivotal role in their company's success. Evan and Josh share how Trust-Based Leadership has been instrumental in fostering a collaborative and innovative environment, enabling their small team to create engaging party games like Ransom Notes and Charty Party. We explore how Trust-Based Leadership has guided their decision-making processes and contributed to their rapid growth, culminating in their recognition on the 2024 Inc. 5000 list of America's fastest-growing private companies. Their journey from launching a Kickstarter campaign to building a thriving business underscores the impact of trust and mutual respect in leadership. Tune in to discover how cultivating trust within your team can drive creativity, resilience, and sustained growth

In this episode, I chat with John Williamson, founder and CEO of Songfinch, a platform that transforms personal stories into custom songs. We discuss the challenges of leading an innovative brand in the music and gifting industry, focusing on the importance of resilience and transparency in leadership. John shares key moments that fueled Songfinch's remarkable growth, including the shift to emotionally-driven marketing strategies and the operational tactics that supported this success. He emphasizes the significance of fostering a culture of ownership among employees, highlighting the value of genuine connections in building a thriving brand.

In this episode, I sit down with Jensen Brehm, co-founder of Ombraz Sunglasses, to explore the transformative power of humble leadership in building a purpose-driven brand. Jensen shares how embracing humble leadership has guided Ombraz from its inception to becoming a standout in the eyewear industry. We delve into how humble leadership fosters innovation, resilience, and a strong company culture. Under Jensen's guidance, Ombraz has not only revolutionized sunglasses design but also earned #1244 spot on the 2024 Inc. 5000 list, highlighting its rapid growth and commitment to sustainability. Tune in to discover how leading with humility can drive both personal and organizational success.

In this episode, I share the real benefits of executive coaching and why it could be the key to unlocking your next level of leadership. Executive coaching is more than just advice — it's a powerful way to gain clarity, uncover blind spots, and accelerate your growth as a leader. I’ve worked with hundreds of CEOs and their teams, and I’ve seen firsthand how executive coaching can help leaders create high-performing teams and drive lasting results. If you’ve ever wondered whether investing in executive coaching is worth it, this episode will give you the insight you need. I'm Gene Hammett, an executive coach with over ten years of experience helping leaders like you grow faster and lead with more confidence.

In this episode, I sit down with Levi McClendon, Founder and CEO of OptSpot, to explore how to build and sustain a thriving remote culture. Under Levi’s leadership, OptSpot has achieved significant growth, earning the 1786 spot on the 2024 Inc. 5000 list of America's fastest-growing private companies. We delve into the strategies and practices that have enabled OptSpot to foster a thriving remote culture, ensuring team cohesion and productivity across distances. Levi shares insights on maintaining company values and employee engagement in a remote work environment. Tune in to discover how cultivating a thriving remote culture can drive success and resilience in your organization.

In this episode of Grow Think Tank, I explore the transformative journey that led me to become a CEO coach, beginning with a defining moment in 2010 when I faced the loss of my business and home. I discuss how this challenging experience prompted deep introspection and reassessment of my values and purpose. Emphasizing the growth that can emerge from adversity, I share insights gained from my decade in corporate America and my transition into coaching, driven by a desire to positively impact others. Through personal narratives and coaching examples, I highlight the power of gratitude and emotional intelligence in fostering personal and professional growth. I invite listeners to reflect on their own journeys, embrace their purpose, and take courageous steps toward transformation in their leadership paths.

In this episode, I sit down with Chris Moran, CEO and founder of Solar Negotiators, to discuss the challenges and strategies of scaling a business while retaining your culture. Chris shares how Solar Negotiators has expanded its operations, completing nearly 60 projects a month, without compromising the core values that define their success. We explore the importance of retaining your culture during periods of rapid growth and how it impacts employee satisfaction and customer experience. Chris provides actionable insights on maintaining organizational identity and cohesion as a company scales. Tune in to learn how retaining your culture can be a driving force for sustainable growth and long-term success.

In this episode, I sit down with Scott Oldford, entrepreneur, mentor, and author of Million in the Red, to discuss the crucial leadership shifts required for scaling a business. Scott shares his journey of overcoming financial struggles and how he developed the strategies that help entrepreneurs grow sustainably. We dive deep into the leadership shifts that separate struggling businesses from those that thrive, focusing on mindset, decision-making, and team alignment. Scott provides actionable insights from Million in the Red that help leaders navigate uncertainty and scale with confidence. Tune in to discover how embracing key leadership shifts can accelerate your success and create a more resilient business.