ROADKILL
#195: Daily Mentoring with Trevor Crane on GreatnessQuest.com
SUMMARY
Today, a rode my bike up to a flock of vulchers.
They were right on the road FEASTING on fresh roadkill…
And it reminded me,
“Most business owners are too scared to MAKE A STAND.”
Here’s what I mean…
Most people don’t know how to properly POSITION themselves in the marketplace. They try to be everything to everybody.
Te result? Of being IN THE MIDDLE OF THE ROAD???
Death.
How about you?
Are you positioned as high-end?
Or low-end?
Both are fine.
There is ZERO judgement here…
But, where things get DANGEROUS... is staying in the middle of the freaking road!
What were these vulchers eating?
A dead armadillo.
*Don’t be a DEAD armadillo.
Make a stand.
Don't end up like roadkill. Dead, in the middle of the road.
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