We’re Back: Good Work Season 02

This week, I talk with someone who’s been on my dream guest list since day one—Ami Vitale. Ami is a National Geographic photographer and filmmaker whose work has taken her from war zones to wildlife sanctuaries, always in pursuit of the deeper story. But this conversation goes far beyond her remarkable resume. We talk about how picking up a camera transformed her from a shy, introverted kid into one of the world’s most powerful visual storytellers. Ami opens up about what it really means to bear witness, the emotional cost of telling the truth, and why she eventually turned her lens away from conflict and toward hope, healing, and our connection with the natural world. This episode is about dignity, presence, and the quiet leadership that comes from listening well and seeing clearly. I promise, you’ll never look at a photograph the same way again. In this episode: (00:00) - Intro (03:06) - How picking up a camera gave Ami a voice (05:06) - Why introverts might see the world more clearly (06:21) - Knocking on doors with a camera (12:32) - Wanting to be a photographer—and being told “no” (16:27) - Leaving a steady job to bet on herself (23:30) - What war zones taught Ami about storytelling (29:26) - The moment Ami knew she had to walk away from war zones (38:08) - From grief to hope: finding a new kind of story (51:26) - The story that changed everything (59:42) - Why wildlife stories are human stories (01:07:22) - One image that moved the world: Steve Winter’s P-22 (01:13:41) - Capturing moments with dignity and depth (01:15:59) - The relationships behind the photographs (01:25:51) - Reflecting on a life of good work (01:28:02) - Barrett on the fears and hopes behind Good Work Get full show notes and links at https://GoodWorkShow.com.Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Mike Macdonald, head coach of the Seattle Seahawks and the youngest head coach in the NFL. Mike opens up about his journey from coaching high-schoolers as a college student to leading elite defenses with the Ravens and Wolverines—and now, running one of the most storied franchises in football. We explore how he’s balancing tradition and innovation, what it really means to set the standard inside a world-class organization, and how the Seahawks are training their players mentally as much as physically. This conversation is a look behind the scenes at what it takes to become the kind of leader who earns trust, embraces the grind, and stays true to their values under pressure.. Whether you’re leading a team, building something from the ground up, or just trying to take the next step in your own growth, there’s something here for you. Let’s get to it. In this episode: (00:00) – The youngest head coach in the NFL (02:23) – Why Mike Macdonald cracks dad jokes in the NFL (04:43) – Mike's transition from player to coach (14:42) – Lessons learned under Todd Grantham (17:47) – Two coaches, two styles—what Mike really learned from both (22:44) – “I almost walked away from coaching” (25:41) – How a phone call from the Ravens changed everything (34:05) – What Mike learned from both Harbaugh brothers (39:55) – Leading under fire: how to stay steady in the storm (42:51) – The moment Mike realized he might be head coach material (48:29) – Inside Mike’s NFL head coach interview process (52:49) – Mike’s 3-pillar philosophy for leading a team (54:54) – Rethinking what it means to be “the head coach” (58:02) – Setting the standard—and getting everyone to buy in (01:01:32) – How to build a culture players actually believe in (01:04:07) – The weight of being the one who sets the tone (01:08:34) – Mike on mental toughness—for himself and his team (01:16:20) – Taking the reins from Pete Carroll (01:24:22) – What makes Mike world-class? (01:26:08) – Mike’s most beautiful future (01:27:39) – Who Mike is becoming Get full show notes and links at https://GoodWorkShow.com.Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This episode is a special one. After a year of interviewing thoughtful, world-class guests, I wanted to share more of my own story. So I asked my dear friend, and episode 01 guest, James Clear, to turn the mic on me. We talk about the formative moments in my life— from childhood patterns and baseball memories to the inner work I’ve done to stop striving without purpose and start accepting myself more fully. I share why I believe that most successful people already know what to do—they just need help getting past their individual emotional blockers. We explore the coaching frameworks I use, the lessons I’m still learning, and why I no longer believe I have to suffer to do good in the world. This is the most personal conversation I’ve ever had on the show, and I’m incredibly grateful to James for holding it with so much care. Let’s get to it! Partner DealsProper: Save $500 off onboarding when you mention Good Work at https://workwithproper.com. In this episode: (00:00) - Intro (04:37) - Barrett’s favorite exercises for processing change and transition (15:12) - How self-awareness evolves (20:59) - Barrett's early years and why the Discovery program was so meaningful (28:06) - How baseball taught Barrett to deal with pressure (37:45) - A compliment Barrett still carries—and what it taught him about self-worth (40:18) - What Barrett learned from his dad (45:59) - Why Barrett used to wait to ask for help (50:04) - Learning to hear “no” without rewriting your self-worth (52:23) - Can you do good work and still want credit? (55:59) - What shaped Barrett’s curiosity about the world (01:00:28) - Seeing the cost of inherited patterns (01:04:07) - Reflections on adolescence, faith, and finding purpose (01:11:51) - When others see your strengths before you do (01:15:01) - Why Barrett left a dream job with no plan (01:18:00) - Surrendering to the work you’re made to do (01:25:02) - Leading with thoughts or feelings? (01:27:13) - What Barrett imagined fatherhood would be—and what it became (01:29:02) - Modeling emotional health and growth (01:31:27) - What Barrett would learn by trading places with his wife (01:32:47) - The truth about balancing family and entrepreneurship (01:37:51) - The kinds of people Barrett is best at coaching (01:41:07) - What Barrett would teach if given a mic and 30 minutes to prep (01:42:22) - Barrett’s proudest achievement—and what’s next Get full show notes and links at https://GoodWorkShow.com.Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

We’re back for Season 02 of Good Work! I’ve always believed there’s more to success than titles, wealth, or the next business tactic. This season, I want to explore the kind of work that calls us higher, to work rooted in purpose, values, and service to others. It’s about asking bigger questions: What are we here for? How do we reach our full potential and make a meaningful impact? Join me as we go beyond the typical surface-level business strategies to uncover the inner journey that shapes authentic, fulfilling outward success. If you’re ready to dig deep, I can’t wait to share this season with you. Let’s get to it! Connect with Barrett Barrett’s newsletter: https://BarrettBrooks.com  X / Twitter: https://twitter.com/barrettabrooks  Instagram: https://www.instagram.com/barrettabrooks  Subscribe and stay in touch Website: https://goodworkshow.com  Apple Podcasts: https://podcasts.apple.com/us/podcast/good-work-with-barrett-brooks/id1738711388  Spotify: https://open.spotify.com/show/2EK7FaM8yTSyoHusQjHkEh  YouTube: https://www.youtube.com/@barrettabrooks

This week, I talk with Matt D. Smith—better known on the internet as MDS. Matt is a world-class designer and the founder of Shift Nudge, where he’s building the Juilliard of design education. Over his 20-year career, Matt has generated millions in revenue while helping clients craft iconic visual identities. But beyond the work itself, this conversation is about the inner journey behind outward success. We dive into how Matt and his wife built a marriage that serves as the foundation of his career, the three major turning points that shaped his path, and what might have happened had he chosen differently. Most importantly, we explore how Matt transitioned from seeking external validation to being guided by a deeper sense of peace and joy in his work. This is a conversation about success, self-awareness, and the courage to forge your own path. Let’s get to it. In this episode: (00:00) - Intro (02:20) - Is writing online still relevant? (09:51) - A pivotal childhood moment (15:12) - Lessons from crop dusting (20:54) - Discovering a passion for design (26:31) - College life and relationships (29:41) - The early ingredients to Matt's successful marriage (40:27) - Choosing to settle down in Athens, GA (43:54) - Raising four kids (45:31) - Gaining notoriety with the Float Label design pattern (48:47) - Moving to San Francisco? (52:04) - Building a community in Athens (57:56) - The shift to online education (01:08:50) - The downside of putting all your eggs in one basket (01:12:17) - Launching Shift Nudge (01:18:32) - Dealing with self-doubt (01:23:32) - Launching during COVID (01:28:16) - The stats behind Shift Nudge's first launch (01:33:20) - The emotional and psychological challenges of success (01:40:22) - Dealing with “little t trauma” (01:54:31) - What makes Matt world-class? (01:56:38) - Matt's most beautiful future (01:58:36) - Who Matt is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Tina Tower, founder of Her Empire Builder, a membership community helping women start and scale online course businesses. Tina’s journey to success has been anything but straightforward. She launched a tutoring center at 20, built a franchise that nearly broke her, and sold it in a deal that taught her some tough lessons about business and burnout.  We dive into what she learned from scaling too fast, how to avoid the potential pitfalls of selling a company, and how she transitioned from a high-stress business to running a wildly profitable $2 million-a-year company—with less stress and more joy than ever before. If you’ve ever wrestled with balancing wealth, meaning, and a lifestyle you truly love, this conversation is for you. Let’s get to it! In this episode: (00:00) - Intro (02:52) - How a toy bear became a symbol of Tina's entrepreneurial journey (04:29) - Tina's chaotic childhood and leaving home at 14 (06:58) - Discovering Tony Robbins and rewriting her story (13:00) - Tina's mindset shift from survival to entrepreneurship (16:05) - “If you can dream it, you can achieve it”—or can you?  (19:00) - Hustling to stay afloat (22:19) - Hitting rock bottom and facing failure (31:00) - Scaling too fast—when growth becomes a trap (36:00) - When success feels like a burden (39:43) - Selling the business—a deal that was too good to be true (46:10) - Running away to find herself again (52:05) - Accidentally starting a seven-figure business (01:01:00) - What it’s like running a $2M/year business without burning out (01:04:20) - Letting go of overworking (01:09:00) - Choosing success without sacrifice (01:13:00) - When ambition clashes with contentment (01:18:00) - Realizing success doesn't mean burnout (01:23:45) - Barrett's approach to coaching (01:34:36) - What makes Tina world-class? (01:34:54) - Tina's most beautiful future (01:35:47) - Who Tina is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I’m bringing back one of our most popular episodes—my conversation with neuroscientist, writer, and Ness Labs founder Anne-Laure Le Cunff. When we first spoke in 2024, she was deep in her PhD, balancing academic rigor with writing for a broad audience, all while sharing her journey in public. Now, she’s releasing her new book, Tiny Experiments, which explores how small, intentional experiments can unlock personal growth and creativity. Anne-Laure’s approach to navigating uncertainty, following curiosity, and designing an intentional life is something I deeply align with. And I wanted to revisit this conversation because it’s packed with insights on how world-class creators forge their own paths—without a roadmap. Whether you’re familiar with Anne-Laure’s work or hearing from her for the first time, this episode is a must-listen. Let’s get to it! In this episode: [00:00] - Intro [01:59] - Liminal moments and navigating life's crossroads [05:41] - Lessons from neuroscience on embracing the in-between [10:44] - The power of intuition in decision making [30:07] - Cultural roots and identity [40:03] - Learning from failure [46:38] - Ness Labs [48:34] - The journey of learning and growth [49:22] - The power of authenticity and community [50:07] - Embracing personal evolution [51:35] - The impact of public learning and mistakes [53:00] - Exploring inner growth through psychedelics [54:47] - Ayahuasca experiences [57:42] - The significance of ancestral pain and healing [01:09:41] - Creative process and the virtue of writing in public [01:15:44] - Navigating between academic research and public engagement [01:19:30] - The personal content diet and the anti-library concept [01:27:53] - Envisioning the future and reflecting on personal growth Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Bonnie Wan, a trailblazing strategist who spent 30 years in advertising, eventually becoming a partner and Head of Brand Strategy at Goodby Silverstein & Partners. She earned Ad Age’s Chief Strategy Officer of the Year award, but perhaps her most impactful work is The Life Brief—a tool she developed to transform her own life, which became the foundation of her book. We explore Bonnie’s remarkable journey—from immigrating from Taiwan and overcoming bullying and abuse to rising to the top of her field. We also dive into the power of brand storytelling as a force for good, including a national campaign she led to prevent child pornography online. Finally, we discuss Bonnie’s current career transition and what it means to embrace change as a lifelong practice. If you’ve ever questioned your path or felt trapped by your success, Bonnie’s story will challenge and inspire you. Let’s get to it! In this episode: (00:00) - Intro (04:01) - Bonnie discovers her dark sense of humor (07:34) - Wanting to belong (14:23) - Confronting difficult childhood memories as an adult (20:03) - The power of storytelling and writing (24:31) - Why is practice so important? (28:33) - "I am committed to" vs "I am a commitment to" (33:53) - Somatic sensory experience (39:36) - What is worth wanting? (47:47) - Where lasting change comes from (53:31) - How a moment of vulnerability redefined Bonnie's leadership (01:04:35) - Pay gaps and gender bias  (01:12:22) - How Bonnie became a strategist (01:16:58) - The most meaningful ad campaign that Bonnie has worked on  (01:23:55) - That moment Bonnie found out she was being made a partner (01:29:05) - How Bonnie knew it was time to move on (01:30:17) - The shift from career to vocation (01:34:24) - Bonnie's most beautiful future (01:35:53) - Who Bonnie is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I sit down with someone who’s had an enormous impact on my life—my mom, Ann Brooks. She’s built an exceptional career spanning nearly 40 years in sales, leadership, and entrepreneurship, working for Xerox, Haworth, and Allstate before becoming a financial advisor. As the primary breadwinner for our family, she’s learned what it takes to manage high-performing teams, create scalable systems, and lead with integrity. Beyond business, this conversation is personal. My mom taught me some of the most valuable lessons I use every day—how to build teams, how to sell in a way that feels good for everyone, and how to lead with character. If you’ve ever wondered where my mindset on work and leadership comes from, this episode is a window into that foundation. Whether you call her Ann or Mom, I think you’ll learn something from her story. Let’s get to it! In this episode: (00:00) - Intro (03:29) - How Ann became a Georgia Bulldogs fan (08:49) - Growing up in Georgia (10:26) - Family dynamics and sports (15:47) - Cultural heritage and identity (22:25) - On working very early in life (23:49) - Key learnings from Ann's early career (25:11) - The value of hard work early in life (28:46) - How Ann ended up working at Xerox (32:46) - Cultural identity as an immigrant  (41:30) - The hard truth about sales (43:13) - How Ann and her husband met and the importance of their partnership (46:52) - The transition to Hayworth (48:47) - Managing teams and building relationships (52:58) - Balancing family and career (57:44) - Navigating a male-dominated industry (01:03:41) - Ann's philosophy on bringing a team together  (01:08:09) - On standards of excellence (01:16:05) - Evaluating the real cost of opportunities (01:19:48) - Embracing entrepreneurship (01:21:56) - The first day at the new agency  (01:24:09) - How Ann changed the trajectory of her business (01:27:47) - Selling the business (01:35:55) - Working on a business vs working in the business (01:38:46) - What drew Ann to the financial industry (01:42:58) - Where excellence and joy meet (01:44:55) - Ann's beautiful future (01:46:28) - Who Ann is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Justin Moore—founder and CEO of Creator Wizard, longtime YouTuber, and entrepreneur who’s spent more than 15 years navigating the creator economy. But this conversation isn’t just about business. It’s about the tension between entrepreneurship and family life, the ups and downs of building something meaningful, and the resilience required to start over after failure. Justin shares how he and his wife, April, built a thriving business on YouTube, only to face a major setback when his agency collapsed during the pandemic. We talk about the lessons he’s learned, how he’s doing things differently now, and why his ultimate goal has always been to support his family. This is a deeply human story of commitment, reinvention, and making work matter. I think you’re going to find a lot to relate to in this one. Let’s get to it! In this episode: (00:00) - Intro (03:22) - How Justin ended up in a metal band (06:18) - Music as an escape (12:47) - Starting a YouTube channel (19:49) - Why make videos? (25:22) - Transition to full-time creators  (32:53) - Justin's first time dealing with online negativity (35:43) - How Justin and his wife worked through the transition of careers and (roles) - in their marriage (37:43) - Gender roles and family dynamics (41:57) - Dealing with judgmental people (44:48) - Life as a content creator (46:20) - The importance of family time (52:06) - Reflecting on parenting choices (56:21) - Adapting to new environments (01:03:57) - How Justin built a business from scratch (01:10:38) - The moment Justin decided to shut down his business (01:15:55) - The power of asking for help (01:27:17) - How Justin built the business he's always wanted (01:32:04) - Justin's beautiful future (01:33:17) - Who Justin is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.