#172 From soil to skin: Entrepreneurship as part of nature with Ed Pycraft and Emilie Jaspers

Arizona Muse is one of fashion’s most respected sustainability advocates. A model for over 14 years, she has worked with Prada, YSL, and Chanel and appeared on more than 40 Vogue covers. Passionate about a regenerative future, she is increasingly focused on decentralized finance as a tool for positive change. Alongside collaborations with Greenpeace, The Sustainable Angle, and UN agencies, she founded DIRT Charity in 2021, which she continues to lead. DIRT’s mission is to transform fashion into a climate solution by regenerating the soil where raw materials are grown, with a strong emphasis on biodynamic farming.   Nikki Trott is an ambassador for DIRT.   In this special episode Arizona and Nikki are live in conversation at sustainability summit Earthfest in London. The conversation spans soil health and regeneration, sustainable fashion, and the weaving of our personal paths.   Connect with Arizona: Instagram @arizonamuse www.dirt.charity   Connect with Nikki: Instagram & LinkedIn @nikkitrottwww.nikkitrott.com  

Cofounders of Starseed, Ed & Emilie met in 2017 and fell in love. Both coming from high pressure city jobs, they face their own health issues including skin hives, premature ageing and rosacea breakouts. Their journey led to Kenya where they established an ethical value chain, combining their passion for skincare, regeneration and artisan circular design. A Star Seed was born.   We discuss the pros and cons of entrepreneurship together as a couple, not being a stranger to small failures, the connection between soil and skin, working with indigenous communities in Kenya and human rights, and new holistic definitions of success.   Connect with Ed and Emilie: Instagram @starseednatural www.starseednatural.com   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.nikkitrott.com  

In this special episode to mark the launch of Nikki’s debut book today, Sacred Business, Nikki talks about the journey, how the book came to her and asked her to write it, how the book has changed her, what writing taught her, the magical journey of serendipity around getting her book deal, how she views success, where the book is taking her, and reflections from early readers and conversations.   Discover all episodes and more on www.goingconscious.com.   Get the book: Sacred Business: Nine principles to transform yourself, redesign business & impact the world by Nikki Trott. Available from all good bookshops and as an audiobook read by Nikki.   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.nikkitrott.com

How deeply are you connected to your intuition? Where do you feel it in your body? How clearly does it guide you?   In this special episode, delve into your intuition and find deeper connection and guidance with the Intuition Connection Deepening meditation featured in Nikki’s book, Sacred Business. Enjoy this audio again and again as you deepen your practice.   Discover all episodes and more on www.goingconscious.com.   Get the book: Sacred Business: Nine principles to transform yourself, redesign business & impact the world by Nikki Trott. Available from all good bookshops and as an audiobook read by Nikki.   Connect with Nikki: Instagram & LinkedIn @nikkitrottwww.nikkitrott.com

‘An extraordinary book, showing how the factual, objective approach of science can be enriched by the ancient knowledge of the indigenous people. It is the way she captures beauty that I love the most - the images will stay with you long after you read the last page.’ Jane Goodall.   Robin Wall Kimmerer is a mother, scientist, decorated professor and enrolled member of the Citizen Potawatomi Nation.   In this episode I read a short passage on the Honourable Harvest and discuss its application to business and investment. I hope you will enjoy the wisdom and feel called to read the whole book if you haven’t already.   Discover all episodes and more on www.goingconscious.com.   Get the book: Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants by Robin Wall Kimmerer.   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.nikkitrott.com  

In episode #151, you will hear a discussion between me and regenerative farming pioneer Anne van Leeuwen. In this episode we talk about combining art and nature in culture, how to move beyond the dichotomy of ‘nature’ and humanity, how to find radical clarity with your statement of purpose (in 3 steps), the benefits of reconnecting with the seasons and cycles of life, and how to become native again as the deeply interconnected beings that we are.    Next, in episode #165 you will hear my discussion with Jeroen Klompe, regenerative and quantum farming pioneer, entrepreneur and investor. We discuss his cutting-edge work and experiments in ‘Quantum Farming’ - an approach that goes beyond regeneration and embodies a holistic approach to pro-life - which he talks about publicly for the first time right here. We discuss why we need a quantum approach to accelerate the transition to healthy humanity and environments, how to increase the flow of energy from the universe into land (a free resource we all have access to), why female energy needs to be reconnected to fields (and my involvement in a ceremony to do this!), and why he sees farmers as the pharmacies of the future.   Finally, in episode #158 you’ll hear my conversation with George Lamb - TV presenter turned regenerative agriculture co-founder of Wildfarmed. In this episode we talk about how to trust your intuition as your superpower, why the biggest gift George was given was unconditional love, the moment George realised he was complicit in selling distraction, how Ibiza seemed to change his life (!), why some farmers only have 20-30 harvests left, how to sense the miniscule expression from your solar plexus, and how regenerative agriculture is transforming our food systems.   All three of these incredible visionaries are mentioned in my upcoming book Sacred Business too. I hope you enjoy this recap, and you can explore the full episodes of the ones that call your attention.   Please let me know in a short review which episode, guest or takeaway grabs your attention, and always feel free to reach out to me on instagram or linkedin with any questions.   To listen to the full episodes, search for: #151 Anne van Leeuwen #165 Jeroen Klompe #158 George Lamb   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.nikkitrott.com  

Lani is the founder of LA cult wellness brand MOBOT, the world’s first foam roller water bottle - a tool for hydration, recovery and somatic release. A wellness innovator and advocate for self-reclamation, she’s redefining movement, recovery and sustainability. Through conscious business and no-BS insights, she helps people move, heal, and rethink what’s possible.   In this episode we discuss Lani’s personal journey to finding key modalities to help her heal, getting in touch with her breath, the incredible story of how she became an accidental standup comedian, how comedy helped her fundraise successfully, why healing means choosing who you want to become (not going back to who you were), and rolling to release trauma.   Discover all episodes and more on www.goingconscious.com.   Connect with Lani: Instagram @mobotnation www.mobotnation.com   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.nikkitrott.com  

A former Goldman Sachs banker, recognised as one of the Financial News rising stars in 2008, turned strategic coach to c-suite and senior leaders, Remi helps women unlock their fullest potential through deep inner work. She now leads the Isumataq Collective, a modern day mystery school blending coaching, ancient and esoteric practices to cultivate self-discovery and purpose-driven success alongside a powerful community of women. Remi is also a co-founder of Medicine Festival in the UK.   In this episode we explore her remarkable journey and discuss the void of success, grief as a companion, how she came to launch Isumataq Collective, mixing the esoteric with top business leadership, giving deep permission to others by stepping into our full selves, and being able to redefine success on our own terms.   Discover all episodes and more on www.goingconscious.com.   Connect with Remi: LinkedIn Remi Olajoyegbe Instagram @Remi_Olajoyegbe www.isumataqcollective.com www.iamremi.co.uk   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.nikkitrott.com  

Jeroen is a pioneering Dutch regenerative farmer with over 11 years experience of hands-on regeneration at scale on his family farm. He funded research and developed innovative farming practices before discovering breakthroughs with quantum methods, which led him to found Soul to Soil. He also has a deep background in farmland investments, real estate and food sector entrepreneurship.   In this episode we discuss his cutting-edge work and experiments in ‘Quantum Farming’ - an approach that goes beyond regeneration and embodies a holistic approach to pro-life - which he talks about publicly for the first time right here. We discuss why we need a quantum approach to accelerate the transition to healthy humanity and environments, how to increase the flow of energy from the universe into land (a free resource we all have access to), why female energy needs to be reconnected to fields (and my involvement in a ceremony to do this!), and why he sees farmers as the pharmacies of the future.   Discover all episodes and more on www.goingconscious.com.   Connect with Jeroen: LinkedIn Jeroen Klompe www.soultosoil.com   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.nikkitrott.com  

In this special episode, Nikki shares the story of her first book, Sacred Business, and invites you to join the movement - Going Conscious listeners hear it here first!   PRE-ORDER OPEN NOW: www.nikkitrott.com/sacredbusiness   Are you ready to redefine success and build a business that thrives in harmony with life?    Whether you want to create a thriving business with purpose, attract aligned opportunities, flourish financially and ethically or create lasting impact while staying true to yourself, Sacred Business will show you exactly how to get there – transforming yourself and your business in the process.    In this groundbreaking book, renowned strategist and CEO adviser Nikki Trott weaves personal evolution with pioneering business strategies in her essential nine-step framework:    PART ONE: MIND  1. From Busy to Present  2. From Fear to Love  3. From Pushing to Purpose  PART TWO: BEING  4. From Overthinking to Intuition  5. From Control to Trust  6. From Patriarchy to Unity  PART THREE: ECOSYSTEM  7. From Competition to Symbiosis  8. From Linear to Cycles  9. From Short-Term to Evergreen    By shifting mindsets, attracting conscious consumers, adapting to Earth’s cycles, fostering symbiotic relationships and building trust through transparency, a Sacred Business thrives beyond traditional models.   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.nikkitrott.com