Freakonomics Radio podcast

613. Dying Is Easy. Retail Is Hard.

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Macy’s wants to recapture its glorious past. The author of the Wimpy Kid books wants to rebuild his dilapidated hometown. We just want to listen in. (Part two of a two-part series.)

 

  • SOURCES:
    • Mark Cohen, former professor and director of retail studies at Columbia Business School.
    • Will Coss, vice president and executive producer of Macy’s Studios.
    • Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café.
    • Tony Spring, chairman and C.E.O. of Macy’s Inc.

 

 

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