FBU 565: Can You Strategize Connection? Performance vs. Authenticity

Today, Jill takes you behind the scenes of a "slow down to speed up" year at JillFit. She walks through the big shifts the team made in 2025 — from retiring fitness launches and sunsetting the Legacy program, to restructuring the product suite, experimenting with evergreen offers, and doubling down on scalable programs like FBA and a brand new membership. Jill shares what worked, what totally flopped, and the hard mindset shifts required when your business evolves faster than your preferences do. Ultimately, this episode is about making decisions based on what the business needs—not just what feels comfortable—so you can create more impact, better leverage your time, and position yourself for sustainable growth in the years ahead.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Can you actually strategize connection without losing authenticity? In this episode, Jill breaks down the tension between performance-driven business decisions and showing up as a real human who builds trust and connection over time.  While both are necessary, there's a big difference between attraction content and nurture content, and you need to be layering in enough nurture content to ensure that connection can grow invisibly beneath the surface. This episode also includes six practical ways to build deeper audience relationships without chasing likes or algorithms. Ultimately, in a saturated, AI-driven market, authenticity isn't optional—it's the competitive advantage that fuels long-term performance.   Join Jill's Personal Branding Workshop! https://www.jillfitprograms.com/personal-branding-workshop-2025   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Now, more than ever, it's absolutely necessary to build a powerful personal brand in the online space. Visibility, storytelling, and sharing the right mix of authority and humanity create trust, connection, and ultimately make selling easier. In this episode, we talk about why people buy you before they buy your offers, how concepts like know-like-trust and the pratfall effect show up on social media, and why building a personal brand is a long-term asset, not a fragile strategy. 2026 is the year of the personal brand and by leaning into connection, you'll be on the path towards sustainable growth online.   Join Jill's Personal Branding Workshop! https://www.jillfitprograms.com/personal-branding-workshop-2025   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Almost everyone in the online business space hopes to reach the elusive $10k per months income level, but "mindset" alone won't be the thing to get you there. Yes, how you see your business matters, but your mindset is shaped far more by the actions you take than by journaling, affirmations, or waiting to feel ready. The real shift happens when you start acting as if you're already at the next level: making decisions that feel uncomfortable, investing before it feels safe, setting boundaries, raising prices, building infrastructure, and stepping into leadership before your brain is fully on board. If you want 10K months (or any next-level result), stop asking how to think your way there, and start asking what the version of you who's already there would do. Then, go do that.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

As we near the end of the year, Jill wanted to get real about one of the most hot-button topics in online coaching: raising your prices. There's nuance behind pricing, privilege, and demand, and truthfully, charging more isn't inherently greedy. Today, Jill talks through the five signs it might be time for a raise, from simmering resentment and overflowing waitlists to never hearing "no" on sales calls. She also digs into the importance of having an Ascension model so coaching stays accessible without burning yourself out, and opens up about her own journey from $100/hour sessions to a $1,500 hourly rate. Whether you're anxious about charging more or curious how to know when you're ready, this episode will help you think about pricing through a lens of impact, energy, and sustainable business growth.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You need to have a clear methodology or system in selling your coaching programs because your potential clients are more interested in the results they can achieve rather than the features of the program. By focusing on the core premise or idea behind your offer, you can create a compelling narrative that resonates with potential clients. In this episode, Jill provides examples of successful selling systems and encourages you to champion your unique methodologies to foster trust and safety in your clients, ultimately making the sales process smoother and more effective.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             business strategy, coaching, methodology, sales process, client results, program selling, marketing strategies, online business, coaching programs, business growth

Today, Jill discusses the significance of mentorship and how to maximize the benefits of having a mentor. In order to get the most from your mentorships, it's important to be coachable and set clear, actionable goals. Jill also shares her own mentorship experiences and some insights on vulnerability, collaboration, and the mindset needed to thrive in a coaching environment.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

The doors are finally for enrollment in The Strategy Lab—a brand-new membership for intermediate online business owners who are ready to scale to six figures with clarity, structure, and coaching support. Today, Jill walks you through exactly who this container is for, what's included, and why this offer is unlike anything she's created before: from direct coaching and community accountability to JillFit's signature Infinite Sales System, monthly sales-mechanism deep dives, a full Keystone Curriculum, and VIP intensives that build the core skills every established entrepreneur needs. If you're already making money online, have the foundational pieces in place, and want the rinse-and-repeat strategies, templates, and support to grow, this is the most affordable way to get eyes on your business—and founding pricing will never be offered again.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In the final episode of the CEO Diaries series, Jill discusses one of the trickiest parts of running a successful membership: retention. She breaks down why people actually cancel—usually because they're not using the membership or they feel overwhelmed—and shares how to keep members engaged through clear roadmaps, early wins, simple monthly cadences, and purposeful community-building. Jill explains the psychology behind recurring payments, why "just giving more stuff" backfires, how to design a Goldilocks amount of content, and why fostering peer-to-peer interaction creates true ownership and longevity.     Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               membership, retention, psychology, consumer behavior, financial commitment, engagement

In this week's CEO Diaries, Jill breaks down why deliverables alone won't keep people in your membership long-term and how real ROI comes from clear promises, scalable systems, and smart structure. She reflects on the hard lessons from her first membership back in 2012—like assuming content was enough, forgetting the power of community, and learning that people stay when they're reminded of their value—and explains how those insights shaped the Strategy Lab's four core features: strategy, accountability, coaching, and community. Jill walks listeners through how she's reverse engineering every monthly "plug-and-play" sales system, packaging her brain into step-by-step templates, and ensuring members aren't dependent on constant live access to her but can implement proven launch models on their own.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                   business scaling, systems, measurement, growth strategies, entrepreneurship