#103: PART 1 | CAMOFIRE & BLACKOVIS 17 YEARS BUILDING A HUNTING COMPANY WITH KENDALL CARD
In this interview on First Generation Bowhunter, my good friend and mentor Kendall Card joins and talks about the journey of starting Camofire and BlackOvis, all the way up to closing their doors in October of 2025.
Kendall recounts the beginnings of Camofire, the early days starting from the basement of his co-founder until the time when 17 years later private equity would enter the picture.
He focuses on how the growth of Camofire led to the development of Core4Element, a clothing company they would ultimately sell in order to launch BlackOvis. Along the way Kendall identifies the foundations of the business, the heart and soul elements of his journey through building the company and his personal role in the formation of what would become Camofire & BlackOvis within the hunting industry. Kendall also reflects on the costs of growing a company and how the juggle of business, hunting passion, church, and family responsibilities stretched him, from which he harbors some regrets.
Additional topics covered is the introduction of Crispi, how Kendall and Mark worked together and juggled roles in building Camofire, BlackOvis and eventually Crispi. The rise of these websites with their associated loads, along with the sentiment in the business that ultimately the introduction of private equity to the equation. The details of the private equity deal led to Kendall staying with Camofire & BlackOvis in the role of CEO as Kendall’s co-founder left the business to run and operate Crispi.
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