Allison Puryear: Marketing Skills for Canadian Private Practices | Ep 147

Today, Julia takes another trip down memory lane, revisiting a gem from the Fearless Practice archives. In this encore episode, Julia talks to Alison Puryear, a US therapist and consultant, about how to market a new private practice. You can find the show notes to the original episode here. Connect with me: Instagram Website  Resources Mentioned and Useful Links: Ep 146: Deanna Desantis: Being a Nurse, Psychotherapist, and Equestrian Counsellor | EP 146 Sign up for my free e-course on How to Start an Online Canadian Private Practice Purchase the workbook on How To Start an Online Canadian Private Practice Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

My guest today, Deanna, has followed her passions to a place where she now runs a Canadian private practice, working with horses and their riders while still being a nurse. She has combined her expertise and personal experience so that she can work and make a difference in the lives that she is most drawn to.  In today’s episode, Deanna and I discuss her entry into psychotherapy, how she manages to be a nurse while running her practice, and how she has integrated her love for horses and the life of being a rider, including its challenges, into her practice as her professional niche.  MEET DEANNA Deanna is both a Registered Nurse and Psychotherapist! At Evolution Counselling, her mission is clear: to assist individuals in overcoming day-to-day concerns and to empower athletes, especially equestrians, to better understand and manage their mental health. Whether they are striving to excel in their sport or simply seeking support in navigating life’s challenges, she is there to provide a safe space and compassionate guidance every step of the way. Learn more about Deanna on her website, Psychology Today, and Facebook profiles.  In this episode:  Deanna’s career in therapy  The desire to open a practice  An equestrian therapist Deanna’s advice to listeners  Deanna’s career in therapy  Deanna completed her nursing degree right after completing high school. She had her sights set on being an ICU nurse. Once she graduated, Deanna had a mental health position as a nurse when she worked with cancer patients in Hamilton.  While Deanna was completing her Masters in Counselling Psychology, she switched between working full-time and part-time as a nurse to support what she needed to do to complete her degree.  She hopes to transition to full-time therapy one day soon, and to grow her Canadian practice into a group private practice. The desire to open a practice  Deanna wanted to open her own private practice rather than work as a therapist in a hospital setting because she wanted to be her own boss.  The flexibility of running her personal and working schedule, and the ability to be in charge of her day, was something that she wanted to align her professional career with.  An equestrian therapist Deanna has the skills and understanding to be a great equestrian therapist.  She had personal experience as a competitive horse rider, and so knew first-hand what the challenges were that many riders faced, both inside and outside of competitions. The stress, the fatigue, and putting themselves last, were all aspects that she had experienced and wanted to help other riders with.  Deanna wanted to encourage riders to also take time and care for themselves, and not to give absolutely all of their attention to their horses so that they can continue to compete and be well overall.  ‘I think one of my biggest successes [has been] the long-term clients that I have, and just [to see] the progress that they’ve made … Just knowing that I am that person who they can reach out to [is amazing].’ - Deanna DeSantis Deanna’s advice to listeners  Make connections! Talk with people, ask questions, and don’t be afraid to reach out to someone that you look up to. There is a lot of insight available to you when you place yourself in the right circles with the right people.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 145: Lauren Mallon: Why Niching is a Practice-Boosting Superpower | EP 145 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Lauren on her website, Instagram, and Psychology Today profiles. Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Spotify, Amazon, and TuneIn

When you establish your private practice in an underserved specialty, you increase your chance of being placed under the spotlight.  A great niche could offer you an immediate step-up in getting noticed, help to connect with clients, and with potential referral sources. You may also feel that you enjoy your work much more and are more fulfilled when you position the focus of your practice amongst the niche that you are most passionate about working with.  In this podcast episode, my guest Lauren and I discuss her entry into psychotherapy and her Canadian private practice which offers her clients sports-related therapy and mental health services. MEET LAUREN Lauren Mallon is a Registered Psychotherapist offering in-person and virtual therapy sessions in Burlington and Hamilton, Ontario. She provides a safe and compassionate space for individuals and families facing a range of challenges, specializing in anxiety, sports performance, and self-esteem. Lauren utilizes a variety of evidence-based therapeutic approaches, empowering clients to take an active role in their journey toward positive change.  Learn more about Lauren on her website, Instagram, and Psychology Today profiles. In this episode:  Why Lauren became a therapist  From being a contractor to opening a practice  Niching in psychotherapy  Can you be successful without a website?  Lauren’s advice to listeners  Why Lauren became a therapist  Lauren completed her undergraduate degree in psychology in Ireland, where she’s from, and then moved to Canada for employment.  While in Canada Lauren decided to pursue her dream of becoming a therapist and learned that she had to complete a Masters degree to be able to counselling or psychotherapy. She ended up completing her MA in Canada and set out to become a counsellor.  From being a contractor to opening a practice Working as a contractor first in another private practice gave Lauren a sense of the type of work and environment that a therapist usually works in, which made her more sure that she wanted to open a private practice of her own.  Lauren asked herself; “What’s the point in waiting?” Once she knew that this was something she wanted to try out. Financially, Lauren wanted to increase her salary since she had personal commitments to take care of.  Niching in psychotherapy  Lauren specialized in sports psychology. She was a dancer herself for 15 years and has always gravitated towards learning more about and working with athletes and their mental health. So, she looked into this niche and found that there weren’t many other therapists serving it.  On Psychology Today, Lauren was able to specifically identify that sports is one of her specialties. She also pursued additional courses on her own time to further develop her understanding and ability to treat and work with people in this niche.  Can you be successful without a website?  For Lauren, networking with your community and local doctor’s offices and therapists has been a big referral source too. Because she has such a specialized niche, she’s able to attract a lot of attention and word-of-mouth marketing without having to put an extensive amount of effort into standard marketing strategies.  She has therefore put off creating an official website because she is currently doing well getting referrals and clients through her referral network system and social media.  Lauren’s advice to listeners  Ask for help! Talk to people, network, and be proactive in establishing supportive professional relationships. Learn from others while focusing on your practice so that you can learn vicariously while building a practice that will fit you and your clients like a glove.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 144: Changing My Mindset in Private Practice : Year 8 | EP 144 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Lauren on her website, Instagram, and Psychology Today profiles. Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn  

This year has been characterized by personal changes in mindset and approach to my practice, and professional development within my Canadian private practice and podcast.  Today’s episode will be a deep dive into my personal story, in celebration and reflection of year eight in private practice!  In this Episode: November 2023  The beginning of 2024  Spring and summer of 2024  Towards the end of this year The struggles of year eight  Cultivating a “maintain mindset” over a capitalist-growth mindset The future of the Fearless Practice podcast  November 2023 Eight years ago, I started my Canadian private practice in November. Now, every November, I reflect on how far I've come.  A lot of my time and energy at the beginning of this year was focused on finalizing that website. Unfortunately around this time, along with the struggle of the website situation, I had to hire a new admin staff, which added a lot more work to my plate.  The beginning of 2024  I sunk deeper and deeper into a work hibernation for the first few months of this new year. I just focused on the basics which allowed my creativity and urge to work harder to slowly appear again in the Spring, instead of forcing myself to keep pushing when I was feeling burned out. Spring and summer of 2024  One of the biggest changes was that  therapy for registered counselling therapists and psychotherapists became tax-free in the spring of 2024! Going into the summer of 2024, I began to feel the burnout creeping up on me again, so I decided to switch things up and pursue a solo project, which was to get involved in the SEO of the backend of my website.  Towards the end of this year  As you may know from episode 141, I took up the project of adding direct billing in the private practice, which so far has been going really well!  And to end it off, a wonderful twist this year was that my first admin - who had been with me since the beginning - came back!  It’s been great to have the three of us back together again, working in private practice as a close-knit and content team.  The struggles of year eight  Even though this year has been lovely on many levels, there have been some tough moments. One of them is that Jane, my associate, and I have yet to complete a second season of our private practice’s podcast.  Managing stress has also been another hurdle. Specifically, financial stress has been a concern. Running a podcast is expensive! And it got even tougher when the usual financial pattern of the year was different.  Cultivating a “maintain mindset” over a capitalist-growth mindset  Due to money stress, I focused on ways to grow my practice and income but that mindset ended up not being helpful. What this experience has taught me is that adopting a perpetual-money-growth mindset can cause you even more anxiety.  Now, I’m approaching my work as maintenance of my professional and personal dream life that is based on satisfaction and peace.  The future of the Fearless Practice podcast  We're thrilled that Jane App is sponsoring the podcast for another year!  This means there will be a whole other year of the Fearless Practice podcast! Thank you to my podcast editing team along with Joel, Niam, Brittany, Claire, and you, our audience! We look forward to another year of sharing stories and knowledge about Canadian private practice.  Connect with me: Instagram Website  Resources Mentioned and Useful Links:  EP 143: Jillian Bagan: Growing a Queer-Informed Practice | EP 143  Learn more about the tools and deals that I love and use for my Canadian private practice Article: How to Set Up a Canadian Private Practice Website   Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Listen to my private practice story and journey here!  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

Sometimes, the most successful path that someone can take is the one that comes organically.  By following your passions, seeing what works and what doesn’t, and taking your personal and professional preferences into account, you can make it easier for yourself to develop a balanced lifestyle that fulfills you both inside and outside the counselling room.  For my guest today, Jillian did (and is doing) just that. Jillian works closely with their values, knows how to structure the workday to align with their personal and professional goals, and structures private practice around their needs as well as the needs of their clients, to work and enjoy a balanced lifestyle.  MEET JILLIAN Jillian Bagan (they/she) is a strong advocate for mental health and wellness, infusing their expertise in the field with a queer-identified perspective. As a Registered Clinical Counsellor, Registered Canadian Art Therapist, and Certified Canadian Counsellor with a Masters in Art Therapy from Concordia University, they bring over 7 years of experience to their private practice in Vancouver. Jillian's expertise extends to direct support for the LGBT2SQ+ community, addressing trauma and other mental health challenges across diverse economic and ethnic backgrounds. Learn more about Jillian on their Instagram and Psychology Today pages, and their website.  In this episode:  What motivated Jillian to become an art therapist  Opening a private practice  Incorporating values into private practice  Advertising the practice  Jillian’s goals for the future  What motivated Jillian to become an art therapist?  Jillian developed their understanding of art therapy by first applying its principles and practicing alone before she felt capable enough and ready to begin working with clients.  They graduated in 2019 and started working in a private clinic to work with children in the welfare system. When the pandemic hit in 2020, they had to go online, which allowed Jillian to learn how to use tools of art therapy online.  Opening a private practice  Jillian moved to Vancouver because it had a bigger queer population, which allowed Jillian to work more directly with her niche, which is art therapy with a queer-centered focus.  While Jillian was working in their private practice, she was still taking up some contract work here and there, some virtual and some in-person. So in April of 2023, Jillian became her own boss!  These days, Jillian works with clients in their private practice both in-person and virtually.  Incorporating values into private practice Creativity is a core value for Jillian, and it is utilized throughout the private practice. Jillian puts effort into the visual aspects of the private practice creatively, and then also practices creative problem-solving when coming to grips with the nuances of running a business.  Advertising the practice Jillian was approached by a local charity to do an interview.  It was a great experience that happened organically and allowed them to get the word out about their practice.  At the moment, Jillian is using Instagram ads and Psychology Today. They’re also thinking about applying for Canada’s Grow Your Business Online grant - which you can also research and see if you’re eligible to apply for as well!  Jillian’s goals for the future  At the moment, Jillian wants to maintain the private practice as it is. She’s just enjoying the work and allowing it to grow organically.  As for their professional expertise, Jillian has a goal of becoming a supervisor in the next few years to support other therapists in their area.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 142: Flora Gerlai: Hiring the Right Fit for Your Practice | EP 142  Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Jillian on their Instagram and Psychology Today pages, and their website Listen to the episode on the Canada Grow Your Business Online Grant!  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

Many therapists may struggle with finding and hiring the best-fit staff for their private practice, and that may include hiring interns and students who want to complete their practicums. So, how do you go about finding them?  My guest Flora in today’s episode interviewed more than 30 different candidates for a position at her practice! There’s some trial and error, but once you know more about what you are looking for and what the vision is that you have for your practice, it can help to make things easier. MEET FLORA Flora Gerlai is an RP and founder of Flora Psychotherapy. She provides a safe space for clients to navigate life's challenges using an active, empathetic, and detailed approach. Flora believes all behaviors reflect underlying needs and tailors her integrative techniques to each client, drawing on various therapeutic models like CBT, Narrative Therapy, and Mindfulness. She's also a Certified Mental Health and Nutrition Clinical Specialist, passionate about the connection between food, mood, and mental well-being. Learn more about Flora on her website, Psychology Today, and Instagram profiles.  In this episode:  How Flora became a psychotherapist  Launching a private practice  Adding staff and clients to the practice  Finding a good practicum fit for your practice  Flora’s advice for listeners  How Flora became a psychotherapist  Flora noticed that in the mental health services field, especially when it came to psychotherapy, there can be long wait lists and a large number of clients looking for a way to access care.  This realization and observation sparked Flora’s transition into psychotherapy specifically. Once she finished her Masters degree, Flora remained working in the foster care system for a while before transferring to a group private practice.  After working there for a while and trying out this new work experience, Flora opened her own virtual private practice.  Launching a private practice  Currently, Flora is in her second year of running her own virtual Canadian private practice, while she continues working part-time at another in-person clinic.  For Flora, opening up her own Canadian private practice was a large learning curve. There were many aspects of running a business that she had to learn from scratch, especially as the boss.  Adding staff and clients to the practice Finding clients ebbs and flows, but most of the time Flora finds new clients through either word-of-mouth, through existing clients, or her Facebook and Instagram ads. Once she felt steady enough running her private practice, she hired another therapist from outside Toronto to also see clients online.  Flora reminds herself that the busyness comes and goes. For many therapists this year, September has been uncharacteristically quiet, and this was the case for Flora as well. She reminds herself to stay in the present and keep going, even when it’s tough. Finding a good practicum fit for your practice Flora knew that she wanted to work with students. When it came to hiring, it has been a trial and error process that has taught her what to look out for; the good, the bad, and the potential. She tries to have a blend of questions that are both clinically significant and others more open and low-key, while in a professional setting.  Flora’s advice for listeners  Hone in on what your core values and beliefs are for your practice because they will help to inform your niche.  Take your time in figuring out your niche, and be okay with the nature of the field, and how much it can change and fluctuate.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 141: Adding Direct Billing to Your Canadian Private Practice | EP 141 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Flora on her website, Psychology Today, and Instagram profiles  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

If you have been a long-time listener, you’ll know that ever since I started my Canadian private practice, I have never offered direct billing to clients.  There were many reasons for this, such as when I started eight years ago, there weren’t many insurance companies covering registered counselling therapists. Plus, each insurance plan seemed to have a different rule or agreement on whether a registered counselling therapist could be covered, and if so, by what percentage.  Until now! In 2024, there’s been a big change where TELUS Health is now allowing registered counselling therapists and psychotherapists to be part of their platform, and the TELUS platform offers many different types of insurance companies. Listen in to find out more!  In this Episode: TELUS Health and Jane App  Discovering the offered insurance companies  How to integrate direct billing with your Jane App  TELUS Health and Jane App  ‘TELUS Health is now allowing registered counselling therapists and psychotherapists to be a part of their platform, and on their platform [are] many different types of insurance companies … Which makes it so much easier to direct bill.’ - Julia Smith I really started to think about offering direct billing once I heard that TELUS Health integrates with Jane App.  I knew that if I could offer direct billing through my EMR, Jane App, and it would only take a couple of minutes that it would be worth looking into, and adding into my practice structure.  ‘The last thing I want to do is add another 15-30 minutes to each session having to deal with billing, but if it’s only going to take five minutes to do direct billing, I know my clients would really appreciate that, and therapy would become more accessible for people that are looking for direct billing and therapy services!’ - Julia Smith  Discovering the offered insurance companies  From talking with clients, I know that the three main insurance companies that people use are;  Sun Life  Manulife  Blue Cross  Unfortunately, TELUS Health only has Manulife, but then a tonne of other insurance companies. I started to talk with other therapists about Blue Cross to see if it’s worth it to apply for direct billing with them, even though they’re not part of the TELUS Health system.  Then, I started the process of adding direct billing to my private practice through TELUS Health and Blue Cross.  ‘Luckily in Canada as therapists we don’t have to apply for an insurance panel, like therapists do in the states, as long as you have the degrees needed you can just apply to TELUS Health, to Blue Cross, and then any insurance program that offers therapy and accepts registered counselling therapists or psychotherapists, you’ll be covered!’ - Julia Smith How to integrate direct billing with your Jane App ‘Luckily, Jane App did not disappoint!’ - Julia Smith  There were two videos that answered all of the pressing questions that you may have about linking insurance with your Jane App EMR - you can watch these videos here, and here, and learn how to integrate insurance with your Jane App as well! If you’re ready to give Jane App a go, use my code FEARLESS to receive one month free!  ‘With your schedule, Jane App also shows a little insurance badge with the clients who are using insurance, so that can make it a lot easier to know which client’s are going through insurance and which clients aren’t.’ - Julia Smith  With Jane App, you can reduce the amount of admin that you will have to do with each client!  Connect with me: Instagram Website  Resources Mentioned and Useful Links:  EP 140: Blackcy Placidass: Developing a Value-Based Practice | EP 140  Learn more about the tools and deals that I love and use for my Canadian private practice Article: How to Set Up a Canadian Private Practice Website   Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

One of the great benefits of building a value-based practice is that it makes it easier for you to return to work each day, remembering why you do the work that you do. It also allows your clients to know exactly what you stand for, and how they can best connect with you and your mission.  Join us for today’s podcast episode, where Blackcy and I discuss why we both came into the helper’s profession, how to curb burnout when managing workloads, and why incorporating our values into our practices is a good idea for anyone to consider! MEET BLACKCY Blackcy Placidass is a registered social worker and psychotherapist with 14 years of experience. She has served a multitude of populations across the GTA in Ontario. Currently, Blackcy is a care coordinator with Ontario Health atHome and has been running a part-time private practice for the past seven years. Her specialties include addictions, trauma, and grief and loss. Learn more about Blackcy on her Psychology Today and Instagram pages, or her website.  In this episode:  Why Blackcy decided to become a social worker  Opening a private practice  Avoiding burnout  Developing a value’s based practice  Blackcy’s advice to listeners  Why Blackcy decided to become a social worker  For Blackcy, she always had volunteering and helping people as something at the back of her mind when she started thinking about going to university. When she completed her undergraduate degree for Psychology, she discovered how competitive it is to be accepted into a Master’s degree and further studies for Clinical Psychology. Therefore, she decided to try a different route, and in 2010 she started studying addiction and completed her certificates.  She decided to complete her Master’s in Social Work to see where it would take her.  She made the transition to become a care-coordinator, and in this field she saw that this type of work had a lot more to do with the social worker skills that she felt she innately had, and could bring to the table.  Opening a private practice  In 2017, Blackcy opened up her Canadian private practice. She learned early on about the importance of networking, and so has become proficient in it.  Blackcy made sure to connect with other therapists who were running private practices and asked them about their experience, and for any advice or tips.  By working with universities, other therapists, and even medical practices, Blackcy is able to welcome in many new clients and keep her Canadian private practice full and well.  Avoiding burnout  Blackcy is working full-time while building up her private practice on the side, and managing both work loads can be challenging, as most private practitioners will know.  For her, Blackcy has been in communication with her husband to plan their homelife better a week in advance when she knows that the upcoming week is going to be full of clients.  Developing a value’s based practice  Much of Blackcy’s private practice is built up from the metaphor of an oak tree, and the values that you can learn from it, such as remaining strong with deep roots, how the wind may blow you at different times, how there are seasons to life, and so forth.  Using this imagery allows you to express values in a way that connects you with your clients, and makes the work that you do more easily understood.  Blackcy’s advice to listeners  If you are considering starting your own Canadian private practice, take the leap!  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 139: Darbey Carlson: Why Authenticity is a Secret Sauce to Marketing and More | EP 139 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Blackcy on her Psychology Today and Instagram pages, or her website Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

Everyone knows about authenticity, but if you stop and think about it, why would clients trust a private practice that doesn’t act with integrity, or that comes across as insincere in their marketing?  People who are looking for therapy are more likely just looking for professionals who have the skills and expertise that they need, someone they feel they trust and can help them.  So, when you bring your authenticity into your marketing, work, and in your relationships with your clients and staff, that genuine care comes across in bounds, often leading to growth as a side effect! In this podcast episode, Darbey and I discuss her entry into private practice, and how being authentic for her has been the one thing which has boosted her private practice successfully.  MEET DARBEY Darbey is a Registered Psychotherapist with a focus on trauma, attachment and ADHD. She is EMDR Certified and has a passion for creating a treatment space that connects the mind and body and avoids band-aid interventions. Darbey is also owner of FIKA mental health, an online Canadian pp where values building confidence in other clinicians and being a lifelong learner. Learn more about Darbey on her practice website, LinkedIn, and Psychology Today profiles.  In this episode:  Why Darbey pursued therapy  Starting a private practice  Leading a group practice  Looking to the future  Authenticity for marketing an online private practice  Darbey’s advice to listeners  Why Darbey pursued therapy  For Darbey, she always felt drawn to therapy as a way of understanding human behavior and it held a strong point of interest for her.  Additionally, she went through a difficult period as a teenager and went to therapy herself, which showed her how impactful psychology and supportive therapy can be.  Starting a private practice  Darbey had the feeling that she would like and be good at being her own boss, and so naturally being a therapist, opening up a private practice was a great way to do that.  She loved the idea of flexibility, the challenge of problem-solving and building a business.  Leading a group practice At first, she was happy to work on her own but she started to consider having a team of clinicians around her, since she had begun to also feel lonely which is a common struggle for solo practitioners.  Now, Darbey is managing eight clinicians in her virtual Canadian private practice!  Looking to the future  Growth at the moment is not a big goal for Darbey, since she’s focused more on building up a strong foundation of her practice.  On a more personal note as the boss, Darbey is also motivated to be a continual learner and is also taking on additional courses herself to develop her expertise, such as doing a yoga teacher training course to bring in an additional layer of somatic treatment into her practice’s services.  Authenticity for marketing an online private practice Darbey’s “secret sauce” to marketing her Canadian online private practice well is simple; authenticity. It’s something that you clients can pick up on, when you are being genuine, and it carries over in your marketing efforts.  On a more personal level, this authenticity can often bring in more business, since people are drawn more to sincerity.  Darbey’s advice to listeners  Know your boundaries! Recognize what you feel comfortable with when it comes to your time management or schedule, and what you aren’t comfortable with, and then hire people to fill those roles, instead of forcing yourself to do everything even when help is available.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 138: Build a Canadian Values-Based Practice | EP 138 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Darbey on her practice website, LinkedIn, and Psychology Today profiles  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

Do you want to build a values based private practice? And are you thinking; “What does that actually mean?”  Many people may shy away from the business-aspect of running a practice because they feel awkward following the standard, capitalistic model of working with employees and clients, and where the goal is solely to maximize profits. I’m here to tell you that you don’t need to do it this way! You can run a Canadian private practice that you are proud of, that makes you enough money, and that does good work in your community. Listen in on this episode to find out how!  *Insert the JANE App logo and sponsorship script linking to www.jane.app/mentalhealth  In this Episode: What is a value based practice?  With clients  Incorporating other values  What is a value based practice? ‘It focuses more on integrating personal and ethical values into your private practice, rather than focusing on profit-driven motives [only].’ - Julia Smith  What this means in my Canadian private practice is that any support staff that I hire, like my admin assistant, that they start off working with me for a living wage and for my associates I offer them a percentage split that is above market. If you want to hear more about this topic, I encourage you to listen to episode 135.  ‘Does this mean that I have to spend more for an admin assistant? Of course! But my decision isn’t based on that profit-driven motive of, “How cheaply can I hire someone for this position?” because it doesn’t align with my values.’ - Julia Smith  With clients A value based practice also takes clients into consideration. As much as I am not trying to pay my contact employees as little as legally possible, I am also not trying to charge my clients as much as legally possible.  ‘It is also now how we are basing our rates, of, “What is the lowest rate that we can charge without resenting this work?” as well as making sure that we can pay our bills and have a happy, healthy life, and not be burned out!’ - Julia Smith  Now, I base my decisions on “How low can I go without resenting the work?” instead of, “How high can I go?”  Incorporating other values Of course, you can bring in other important values that resonate with you and your vision and mission into your practice, such as;  Offering equitable access to therapy through providing opportunities for sliding scale payments or pro-bono services  Hiring an intern who can charge a very reduced rate for more accessible therapy  Practicing what you preach by getting involved in social justice issues  Participating in community initiatives to create broader, social change  ‘We are therapists, we’re here to help people! Yes, we deserve to be paid a wage that reflects the work that we do and we deserve to not get burned out. But … we do value making ethical decisions! We do need to make profits in private practice, but capitalism should not be running the show - at least that’s my personal opinion!’ - Julia Smith  So, I encourage you to reflect on your personal and ethical values. How can you brainstorm in small or larger ways of bringing these values to fruition in your Canadian private practice?  Connect with me: Instagram Website  Resources Mentioned and Useful Links:  Ep 137: Dr. Stacey Hatch: Research, Private Practice Tips, and Seeing Clients at Home | EP 137  Learn more about the tools and deals that I love and use for my Canadian private practice Article: How to Set Up a Canadian Private Practice Website   Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn Mentioned episode: https://www.fearlesspractice.ca/podcasts/raising-and-lowering-rates-ep-135/