#006 - Johann Tonder, Optimisation at Awa Digital

A major question, what is the future of social networks ? It's with Katie Richman of Meta that will help us to see more clearly. In this episode, the questioning around the mentality of silicon valley is presented, and also the experimentation, lead thinking and the useful user data.

For this end of the season, we find Luis Trindade of Farfetch. In short, we will discuss Farfetch's business strategy. How they provide tools for easy experimentation and the challenges of products management vs the frustrations

Today, we talked with Ananthnag Ballapalli from Adobe to learn a lot about experimentation and the role of product management. It's important to know how experimentation is used at Adobe and how it's different from other companies. Understanding the work on a centralized vs decentralized team and how to scale experimentation

The subject of the day will be presented to us by Pavel Brecik from MallGroup. It will aim to discover the world of MallGroup in relation to experimentation, why MallGroup has built their own culture of experimentation and how, as well as the importance can have.

Join us for an engaging discussion with May from Zalora, as she shares insights into building a culture of experimentation in one of Asia's leading online fashion destinations. Discover how Zalora harnesses the power of A/B testing to refine user experience, make data-driven decisions, and stay ahead in the fast-paced retail industry. May will delve into her transition from marketing to product management, the impact of experimentation on Zalora's strategies, and the challenges and achievements of fostering an experimentation mindset across the organization. Whether you're interested in the mechanics of digital experimentation or looking for inspiration to cultivate innovation within your team, this episode offers valuable lessons from Zalora's journey to experimentation excellence.

How to convince customers ? The difference between small and large experimentation ? Johann Tonder from AWA Digital is here today to talk about the different topics and introduce us to how to interact with consumers and how to build rapid tests.

We are back with Iulian Vasilisca from Glovo. We will see how to foster a culture of experimentation, the multiplication between communication and politics on experimentation, the difference of qualitative vs quantitative research and the statistical approach used by Glovo.

And if we came to observe things more closely with Sandip Amlani from Cisco. Come and discover the experimentation process in Cisco, as well as the keys factors choosing software, the transition small company to large and how building an experimentation team. We are waiting for you !

Today, we find ourselves with the companie of Sadie Neve from Tesco. A direct immersion towards several themes such as working in an agency vs in-house, the role of training in creating an Experimentation Culture, also the power of painted door test and many other things...

In this episode of Fail Fast Forward, we’re joined by Luke Frake from Spotify. We dive into the dynamics of user growth, the balance between speed vs quality, the critical role of documentation, the ins and outs of their data storage tool, their rigorous testing measures, and much more. Don’t miss out