Executive Realness podcast

#5 Anna Bateson, CEO of Guardian Media Group, on adaptability and innovation

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Today we speak to Anna Bateson, CEO of the Guardian Media Group, about her vast experience propelling brands to new heights. Anna has spent most of her career overseeing the marketing development of major media brands including Bloomberg, ITV, Google and Youtube.

In this episode, you can expect to learn how to transform a business model to thrive in the digital age, corporate and start up differences, and the power of being honest with colleagues when businesses are faced with difficult decisions.

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