How to Predict Packaging that Sells

Vivian Weyll explores how women can to leverage psychology, neuroscience, and human behavior to achieve lasting sales success. Vivian built and lost businesses in her twenties before discovering success in high-ticket sales. Today, she works with women to leverage psychology, neuroscience, and human behavior to scale businesses to seven and eight figures. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Lance Bachmann discusses his Build It to Sell It Playbook and strategies to build, scale, and sell your business...and repeat. Lance has helped over 1,000 contractors build their success by implementing systems and sales engines that make businesses exit-ready. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Andres Lares talks about his book, co-authored with Jeff Cochran and Shaun Digan, "Persuade" and a four step process to influence people and decisions. Andres is Managing Partner at the Shapiro Negotiations Institute and a guest lecturer at Johns Hopkins University. He coaches high-stakes negotiations for the NFL and NBA, as well as in business sectors like real estate, media, banking, and pharmaceuticals. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Kate Lowry discusses her book "Unbreakable" and how to thrive under fear-based leaders. Kate is a Silicon Valley veteran, CEO coach, and a venture capitalist. She has worked with high-pressure organizations like McKinsey and Meta. Kate explores how to thrive in environments dominated by intimidation. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Kevin Perlmutter talks about his book "Brand Desire" and ways to harness the power of neuroscience and emotional insights to create deeper, more meaningful brand connections. Kevin is the founder of Limbic Brand Evolution and a leading expert in emotional brand strategy. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Amy Osmond Cook talks about her book The RevOps Advantage and how to maximize your revenue potential. Amy is the co-founder and Chief Marketing Officer of Fullcast – a RevOps platform for planning and executing go-to-market strategies. She's an expert in aligning marketing, sales, and operations for strategic growth. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Dr. Robin Hills talks about his book "The Authority Guide to Emotional Resilience in Business" where he shares some important strategies for building resilience and leading more effectively through the power of emotional intelligence. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Paul Cheetham discusses strategies for businesses following the Federal Reserve's recent interest rate cut. Paul is the CEO and founder of Vanla Group, a business advisory firm serving small- and mid-sized companies. He is an expert in M&A, business valuation and growth strategies. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Mita Mallick talks about her book The Devil Emails at Midnight." Mita is a Wall St. Journal and USA Today bestselling author, a contributor to Harvard Business Review, and an authority on inclusive leadership and workplace culture. Listen as she examines what good leaders can learn from bad bosses. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise