Build Trust, Not Just Leads: Marketing That Converts with Brett Ellis

In this episode, Jackson Millan and Brett Ellis discuss why building trust beats pushing for quick sales—especially in service based businesses where comfort and credibility matter most. They explain how sharing valuable content attracts the right audience and warms them up before inviting them to a call. Jackson and Brett also cover why Google Ads aren’t always the best fit for service businesses, and why social media, podcasts, and genuine conversations are better tools to grow your brand. Plus, they reveal the power of focusing your marketing on one key product or service that drives your business forward, avoiding the trap of spreading yourself too thin. If you want to build a marketing system that truly works and brings in better clients, this episode is a must-listen. Key Takeaways Build goodwill with low-barrier, high-value content before selling. Use educational funnels to identify and nurture ideal prospects. Google Ads can be costly and inefficient for many service industries. Social media and podcast-style content create authentic brand trust. Focus marketing on your “golden goose” product for maximum impact. Connect with Brett Ellis FB: https://www.facebook.com/brett.ellis86 IG: https://www.instagram.com/brtels/ Important Links https://growth.aureusfinancial.com.au/?utm_source=podcast  

In this eye-opening episode, Jackson Millan, The Wealth Mentor, sits down with Steve Hui – Founder of iFLYflat, Australia’s leading points flight concierge – to reveal how smart business owners are flying business class for a fraction of the cost by leveraging the untapped value in their everyday business spend. Steve breaks down the exact strategies that 6- and 7-figure business owners are using to convert payroll, ATO, and supplier payments into luxury travel, without spending a cent more than they already do. With airfare prices skyrocketing, this conversation will completely change how you think about business expenses and reward points. If you’ve ever wondered whether using points for travel is worth the effort – or how to actually make it work at scale – this is the episode you can’t afford to miss. Key Takeaways: Maximise Every Dollar: Learn how spending $500K+ in your business can unlock tens of thousands in travel value – without changing your operations. Points Are a Currency: Why treating points like a financial asset (with a real dollar value) is key to flying smarter. Business Class at 45% Off: Discover Steve’s formula to fly for $2K what others pay $10K–$15K for – with certainty, not luck. Timing is Everything: Why booking early, being flexible, and thinking like a “points investor” is the new competitive edge. Avoid the Points Graveyard: The harsh truth: if you can’t use your points effectively, they’re worthless. Let the experts help you unlock their real value. Ready to fly further for less and stop leaving value on the table? Visit www.iflyflat.com.au and book a FREE points strategy session with Steve Hui today. Stop guessing. Start flying business class – using your business. Connect with Steve Hui https://au.linkedin.com/in/stevenhui Important Links www.iflyflat.com.au Flight Savings Calculator https://www.iflyflat.com.au/flights-club-savings-calculator?utm=menu  

In this power-packed episode, Jackson Millan, The Wealth Coach, hosts John from Smallfish as they uncover the real issues that trade business owners in Australia face – and more importantly, how to solve them. John shares game-changing strategies that will help you overcome the biggest hurdles in your business. From attracting top talent to pricing your services correctly, John’s insights will help you stop spinning your wheels and start growing your business with confidence. This is our first podcast for the year, and it's packed with valuable tips you can apply today! If you're tired of low margins, struggling to find quality tradespeople, and want to finally get paid what you're worth – this is for you. Ready to build a business that works for you? Head to Smallfish.com.au and book a FREE consultation with John today. Don’t wait for change to happen – create it! Stop guessing and start implementing proven strategies that lead to growth, more profit, and less stress. Tune in to the podcast now and take the first step toward transforming your business! #TradeBusinessSuccess #BusinessGrowthAustralia #EntrepreneurMindset #ProfitBuilding #TradeBusinessTips #SmallBusinessStrategies Key Takeaways Charge What You’re Worth: Stop underpricing. Know your value and get paid accordingly. Build Your Dream Team: Hire with purpose, not by chance. The right people make all the difference. Work On Your Business: Focus on systems, not just the grind. You can’t grow if you’re stuck in the day-to-day. Tackle Staff Shortages Head-On: Skilled tradies are hard to find. Build a strategy that attracts the best. Know Your Numbers: Understand your costs, set your rates right, and protect your margins. Connect with Jon Dale https://www.linkedin.com/in/smallfishbusinesscoaching/ https://www.facebook.com/jon.dale.374/ Important Links https://www.smallfish.com.au/  

In this new episode of the Financial Freedom Secrets Show, join host Jackson Millan in conversation with Dean Keating from District 32 for an insightful discussion on the power of networking and business growth. They discussed effective strategies for developing valuable connections and share how to maintain momentum in your business journey. With Dean’s extensive experience, you'll discover actionable tips to enhance your networking efforts and drive real results. Whether you’re a solopreneur or leading a growing team, this episode is packed with practical advice to help you thrive. Don’t miss out on this opportunity to elevate your business game! Tune in to this episode and unlock the secrets to effective networking and sustainable growth. If you’re ready to take charge of your journey and connect with the right people, click play now! And remember, your next big opportunity could be just a conversation away—let’s get started! Key Takeaways Allocate Time Wisely: Aim to dedicate at least 20% of your week to business development activities, including networking and one-on-one meetings. Leverage Technology: Utilise platforms like Zoom to maintain connections even when time is tight, making networking more accessible. Curate Your Network: Focus on finding the right networking communities that align with your business stage to maximise your opportunities. Show Up with Intent: Be proactive in your networking efforts; consistent engagement breeds valuable connections and results. Education is Key: Prioritise ongoing learning and development within your networking groups to enhance your business acumen and drive growth. Connect with Dean Keating https://www.linkedin.com/in/connectingforsuccess/?originalSubdomain=au https://www.facebook.com/dean.keating1/ https://www.instagram.com/keatingdean/ Important Links https://www.district32.com.au/

Join Jackson Millan in this valuable episode of the Financial Freedom Secrets Show featuring Nathan William from Customer Return! Dive deep into the art of selling without the pressure and discover how to position yourself as a trusted guide in your industry. Nathan shares his expertise on the importance of niching down to attract the right clients and discusses how to clarify your messaging for maximum impact. Whether you're in sales, marketing, or running a business, this episode is packed with actionable strategies that will empower you to build lasting client relationships and boost referrals. Don’t miss out on these golden nuggets of wisdom! Ready to transform your approach to selling? Click to watch now and start implementing these powerful strategies today! Don’t forget to like, subscribe, and share your thoughts in the comments! Key Takeaways Selling as Guidance: Shift your mindset from high-pressure selling to being a trusted guide who helps clients make informed decisions. The Importance of Positioning: Learn how to articulate what makes you uniquely qualified to solve your clients’ problems. Niche Down for Success: Discover why specialising in a niche market can lead to greater success and client attraction. Simplifying the Sales Process: Identify how to streamline your sales process to make it easier for clients to engage with you. The Power of Client Feedback: Understand the value of gathering client feedback to enhance your offerings and improve your referral rates. Connect with Nathan Williams https://www.linkedin.com/in/nathanwilliamsreferrals/?originalSubdomain=au Important Links https://customerreturn.com.au/  

In this exciting new episode, host Jackson Millan dives into the world of information businesses with Marisa Murgatroyd from Live Your Message. Learn how to harness your existing skills and intellectual property to develop profitable online courses and programs. This episode offers practical strategies for both seasoned entrepreneurs and newcomers alike, providing valuable insights on transforming your knowledge into a successful business. Marisa shares expert tips on effective marketing and validating your concepts, outlining crucial steps to establish a strong foundation for sustainable growth. Filled with actionable advice, this episode is crafted to accelerate your journey to success—don’t miss this chance to turn your expertise into income! Subscribe for more valuable insights and strategies to help you build your business and achieve your financial goals! Listen now and take the first step towards financial freedom! Key Takeaways 1. Leverage Existing Skills: Use your expertise to create online courses that connect with your audience. 2. Market to Your Network: Start by selling to your circle to validate ideas and make initial sales. 3. Fail Fast and Adjust: Embrace experimentation to quickly refine your offerings. 4. Simple Marketing Strategies: Focus on straightforward methods, like "Golf Cart Marketing." 5. Create Value for Financial Freedom: Help others achieve their goals for both financial gain and personal fulfilment. Connect with Marisa Murgatroyd https://www.instagram.com/liveyourmessage https://www.linkedin.com/in/marisamurgatroyd/ https://www.youtube.com/liveyourmessage Important Links https://liveyourmessage.com/  

Join host Jackson Millan as he sits down with marketing expert Chantal Gerardy from Online Business Marketing in this insightful episode! Discover the keys to building a successful marketing strategy that generates leads and drives real results for your business. Chantal shares her wealth of experience, tackling the common pitfalls business owners face when outsourcing marketing and the importance of integrating all aspects of your marketing funnel. Whether you're a seasoned entrepreneur or just starting, this episode is packed with practical advice, actionable strategies, and the mindset shifts you need to elevate your marketing game. Take advantage of this opportunity to transform your approach to marketing and unlock your business's true potential! Ready to take your marketing to the next level? Tune in now and start implementing these strategies today! And don’t forget to check the show notes for exclusive resources from Chantal that will help you get started on your marketing journey. Key Takeaways Integrated Marketing Strategy: The importance of having a cohesive approach where all marketing components—social media, website, and email—work together effectively. Funnel Creation: Understanding how to build an end-to-end marketing funnel that captures leads without gaps. Tracking and Reporting: The necessity of monitoring KPIs and metrics to know what strategies are working and where improvements are needed. Time Blocking for Marketing: Scheduling dedicated time for marketing in your diary to ensure consistent effort and improvement. Take Responsibility for Marketing Education: Empower yourself with knowledge and understanding of your business's marketing fundamentals to drive results. Connect with Chantal Gerardy https://www.linkedin.com/in/chantalgerardy/?originalSubdomain=au https://www.youtube.com/c/ChantalGerardy https://www.facebook.com/ChantalGerardyFacebkStrategist/ Important Links https://chantalgerardy.com.au/  

Tune in to the latest episode of the Financial Freedom Secrets Show, titled "From Comfort to Clarity: Transforming Your Mindset for Lasting Success." In this episode, host Jackson Millan dives into the hidden dangers of complacency and the transformative journey towards clarity and purpose. Our special guest, Rik Schnabel from Life Beyond Limits, shares inspiring personal stories about breaking free from comfort zones, navigating the pitfalls of materialism, and the essential role of cultivating a long-term vision for genuine success. Don’t miss your opportunity to shift your mindset and embark on a journey toward lasting fulfillment.  Tune in now and join us on this transformative adventure! Key Takeaways Comfort as a Barrier: Comfort can stifle growth; a lavish lifestyle often leads to complacency and financial instability. Creating Synthetic Hardships: Intentionally facing challenges can build resilience for those who haven't encountered significant adversity. Long-Term Vision: Prioritising long-term goals over short-term gains is essential to avoid future crises. Reevaluating Values: Wealth should not overshadow relationships; true success involves aligning with personal fulfilment. Clarity is Key: Defining personal goals and values is crucial for achieving satisfaction and making fulfilling choices. Connect with Rik Schnabel https://www.linkedin.com/in/rikschnabel/ Important Links https://lifebeyondlimits.com.au/ https://www.youtube.com/channel/UCrvIfBvM-DzrfT0U5UzvmWw https://www.amazon.com/stores/author/B00O0FI00I  

Join host Jackson Millan and guest Lauren Jones as they explore the property market's dynamics, highlighting the crucial role of supply and demand. Discover why it's vital to focus on quality investment properties in areas with high owner-occupier rates and stable income levels. They also cover how to avoid common pitfalls, like properties prone to flooding or located on busy roads. Finally, learn about the cost of inaction in real estate and the advantages of teaming up with a knowledgeable buyer's agent to make smart investment decisions. Don’t miss out on these essential insights! Tune in now and take the first step towards maximising your property investment potential. If you found this episode valuable, subscribe for more expert advice and share it with someone who’s ready to unlock their growth in property investment! Key Takeaways Supply and Demand: The property market is undersupplied, with high demand driving value growth. Quality Properties: Focus on high-owner-occupier areas to enhance property values. Tenant Stability: Invest in higher-income areas for stable cash flow and reliable tenants. Avoid Risks: Stay away from properties prone to flooding or on busy roads; target homes with three bedrooms and two bathrooms. Act Now: Timely action is crucial in property investment; work with a buyer's agent for informed decisions. Connect with Lauren Jones https://www.linkedin.com/in/lauren-jones-3a87201bb/?originalSubdomain=au https://www.instagram.com/keepingupwithlaurenjones/?hl=en https://web.facebook.com/Laurenjones.buyersagent/?_rdc=1&_rdr Important Links https://ljba.com.au/

In this new episode of the Financial Freedom Secrets Show, we tackle the tough issues of procrastination and resistance in business with our guest, Michael Licenblat from Bounce Back Fast. Michael shares real-world strategies for building resilience and embracing failure as part of the journey. You'll learn to push past your comfort zone, ignite your drive for success, and practice self-kindness to foster growth. Whether you’re an entrepreneur or looking to up your game in your career, this conversation is full of practical tips to help you break free from limiting beliefs and take confident steps toward your goals. Don’t miss out on this chance to unlock your potential! Key Takeaways Embrace the Struggle: Growth comes from facing challenges. Viewing obstacles as opportunities helps unlock your potential. Act Despite Fear: Acknowledge fear as natural, but take action anyway. Moving past resistance leads to progress. Practice Small Steps: Start with manageable tasks to build momentum. This develops the confidence to tackle bigger challenges. Fail Fast, Learn Faster: Treat failure as a learning opportunity. A "fail fast" mindset helps you iterate quickly and grow. Be Kind to Yourself: Practise self-compassion. Treat yourself as you would a friend to foster resilience and encourage risk-taking. Connect with Michael Licenblat https://www.linkedin.com/in/michaellicenblat/ https://www.instagram.com/bouncebackfast/?hl=en https://www.facebook.com/MichaelLicenblat/ Important Links http://www.bouncebackfast.com/