How to align social media with the marketing mix

Leaders from Wyse London, Percival and Reiss decode the tactics required to build a loyal following within distinct audiences online. 

Liam Shannon, head of marketing at Represent, shares the brand's journey through social commerce, including integrating TikTok Shop and livestreaming within its digital structure. 

Marketing and social media experts from Tala, FatFace and The Very Group discuss how they pair social media with marketing.

Moses Rashid, global marketing director at Topshop and Topman, reveals how the brand is harnessing social media to align brand storytelling and build a loyal community.

Adopting new tech has been crucial for Kurt Geiger to develop its customer experience. Gareth Rees-John, chief digital officer, reveals what this looks like at the footwear brand.

Antonia Hansen, group director of product, and Neil Bradford, director of AI activation at JD Sports, review how the business is harnessing AI.

Przemek Czarnecki, chief technology officer at Asos, unpicks what the etailer’s leapfrogging transformation strategy looks like.

Represent chief digital officer Stefan Lewis and chief operating officer Tom Robinson are joined by Shopify customer success manager Adam Finan, as the trio discuss how to balance AI alongside human resources.

Jon Lane, CEO of Passenger, reveals why the outdoor brand paused its US expansion plans amid President Trump’s hike in tariffs.

Philippa Grogan, sustainability lead at Nobody's Child and Duncan Crewe, head of sourcing at Sosandar, pick apart the challenges facing supply chain regulations.