Can Brick-and-Mortar Guitar Shops Survive the Online Era?

Rhett and Zach are back! We discuss the state of the podcast, High Voltage Guitars, why Zach hates Jack White's amps aesthetic, and more!Subscribe, like, and leave us a commentSupport us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintoneDipped in Tone is:Rhett Shull https://www.rhettshull.com/Zach Broyles / Mythos Pedals https://mythospedals.com & https://highvoltageguitars.com/Edited by Addison!

Huge shocker incoming: Zach Broyles made a Tube Screamer. The Mythos Envy Pro Overdrive is Zach’s take on the green apple of his eye, with some special tweaks including increased output, more drive sounds, and a low-end boost option. Does this mean he can clear out his collection of TS-9s? Of course not.This time on Dipped in Tone, Rhett and Zach welcome Tyler Bryant, the Texas-bred and Nashville-based rocker who has made waves with his band the Shakedown, who Rhett credits as one of his favorite groups. Bryant, it turns out, is a TS-head himself, having learned to love the pedal thanks to its being found everywhere in Texas guitar circles.Bryant shares how he scraped together a band after dropping out of high school and moving to Nashville, including the rigors of 15-hour drives for 30-minute sets in a trusty Ford Expedition. He’s lived the dream (or nightmare, depending on the day) and has the wisdom to show it.Throughout the chat, the gang covers modeling amps and why modern rock bands still need amps on stage; the ins and outs of recording-gear rabbit holes and getting great sounds; and the differences between American and European audiences. Tune in to hear it all.Get 10% off your order at http://stewmac.com/dippedintoneSubscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintone Dipped in Tone is:Rhett Shull  https://www.rhettshull.com/Zach Broyles / Mythos Pedals  https://mythospedals.comPremier Guitar https://www.premierguitar.com/

In the annals of Gibson Les Paul players, Charlie Starr is an under-the-radar aficionado. Starr’s stable over the course of his career with southern-rock group Blackberry Smoke has been stocked with some of the sharpest old-school LPs on earth, and he’s got a particular predilection for Juniors.But what sets one Paul apart from another? Starr, Rhett, and Zach go down every rabbithole in their hunt to nail down what makes a particular Gibson great, including misconceptions around P-90s and their relationship to PAFs, Juniors versus Standards, and whether wood and total construction have a big impact on tone. Some players argue that the sound is all in the pickups; tune in to learn why the trio thinks that theory is bunk, right down to the last, least consequential cap.Plus, find out when Starr thinks Gibson perfected the Les Paul’s neck shape and bridge positioning, how top-wrapping impacts your sound, and a foolproof way to I.D. a legit, vintage PAF. (If it’s original, it’s gonna stink.)Get 10% off your order at http://stewmac.com/dippedintoneSubscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintone Dipped in Tone is:Rhett Shull  https://www.rhettshull.com/Zach Broyles / Mythos Pedals  https://mythospedals.comPremier Guitar https://www.premierguitar.com/

This outing of Dipped In Tone kicks off with an exciting update from Zach Broyles’ camp: He’s opening a brick-and-mortar guitar shop in Nashville, called High Voltage Guitars. Opening on October 8, the store will carry gear from Two-Rock, Divided By 13, Dr. Z, Castedosa, Fano, Novo, and of course Mythos Pedals. Zach hints that there might be some handwired JHS pedals from Josh Scott himself, too, and Rhett reveals that he plans to consign some of his guitars at the shop.The business side of Zach’s new venture brings them to a key piece of today’s episode: Rhett and Zach aren’t running charities. They do what they do to make money; guitars, gear, podcasting, and content creation are their literal jobs. And they’re not as glamorous and breezy as most armchair commentators might guess.Want to do what Rhett and Zach do? Welcome to the club. The guitar-influencer field is what one might call “oversaturated” at the moment, and it’s difficult to break out—but not impossible. As our hosts explain, it requires putting in 60-hour work weeks, a diverse skillset, a knack for catching people’s attention, and a certain level of genuineness. Rhett knows this path well, and he has hard-earned advice for staying true to oneself while building a following in the gear world.Tune in to learn why Rhett thinks Fretboard Summit, a three-day guitar festival organized by Fretboard Journal, blows NAMM out of the water and builds legitimate connections between guitarists, and catch the duo dipping a Dick Dale-inspired, all-Fender rig.Get 10% off your order at http://stewmac.com/dippedintoneSubscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintone Dipped in Tone is:Rhett Shull  https://www.rhettshull.com/Zach Broyles / Mythos Pedals  https://mythospedals.comPremier Guitar https://www.premierguitar.com/

Dipped In Tone has touched on the Great Amplification Wars before, but this episode is dedicated to the conflict, and to one nagging question: Do tube amps still matter?Rhett and Zach have plenty of experience with modelers and profilers, from DI floor units to head-and-cab rigs to combos. They both readily admit that they sound killer in many contexts, and their convenience and dependability are hard to argue. So why do they think vintage valve amps still come out on top?To answer that question, our hosts look at a range of factors, including dynamics, reactivity, and sonic fidelity. But the most important pieces are the physical feel and atmosphere that a cranked tube amp produces—it’s a nearly indescribable experience for Rhett, but watching him try is pretty entertaining. And while modelers can streamline inefficiencies, they can also create new ones, as Rhett learned during a busy day of gigging in Nashville with a pedalboard amp.Even so, why should young players raised on digital amplification and the ease of direct-to-laptop home recording care about tube amps? Rhett and Zach make an impassioned, considered case for their favorite and most flexible tube boom boxes, modeling be damned. And stick around for news about a brand-new Mythos pedal.Get 10% off your order at http://stewmac.com/dippedintoneSubscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintone Dipped in Tone is:Rhett Shull  https://www.rhettshull.com/Zach Broyles / Mythos Pedals  https://mythospedals.comPremier Guitar https://www.premierguitar.com/

Rhett and Zach are joined on this Dipped In Tone by country and bluegrass aficionado Andy Wood. Wood grew up in Knoxville with Appalachian bluegrass musics shaping his view of the world, and even though he’s celebrated for his guitar playing, he reveals that he didn’t pick up an electric until he was 17.Mandolin was his home turf, where lightning-quick alternate picking was the norm rather than a shredding strategy—there’s no “nuclear arms race of chops” in bluegrass, Wood reveals. The real key to playing fast? Simply learning songs. Because of the different approaches, Wood shares how to spot an electric guitar player who started on bluegrass. Wondering where to start with American roots music? Wood has you covered there, too.When he finally got around to guitar, Wood studied the playing of Nashville session weapons like Brent Mason alongside players like John Petrucci. Now, Wood throws an annual four-day retreat for guitar players called the Woodshed Guitar Experience, where you can learn from some of music’s greatest modern players.Plus, learn about how Andy catches great electric tones in the studio, and stayed tuned for his new solo record, Charisma, which dropped on August 9.Check out Andy's new album: https://www.andywoodmusic.com/Get 10% off your order at http://stewmac.com/dippedintoneSubscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintone Dipped in Tone is:Rhett Shull  https://www.rhettshull.com/Zach Broyles / Mythos Pedals  https://mythospedals.comPremier Guitar https://www.premierguitar.com/

This time on Dipped In Tone, Rhett and Zach chat with Los Angeles-based trio troubadour Molly Miller, known for her work with her own Moller Miller Trio and pop star Jason Mraz. Miller’s virtuosic playing, chameleon-like genre flexibility, and uncommonly deep knowledge of the guitar and music theory—courtesy of her nine years spent at USC attaining her doctorate—have made her a sought-after of jack of all trades in the guitar community.As you might guess from the name of her band, Miller’s home turf is trio playing, and her latest record, The Ballad of Hotspur, is a tumbleweed Western rendition of the power and imagination of the sparse band configuration. Miller explains how she configures her guitar tones with her arrangements, why recording live off the floor works best for her threesome, and how to write instrumentals that don’t drag.Unlike many musicians who like to live on a dangerously flexible schedule, Miller loves structure, usually rising early to fit a regimented schedule. But do things like routine and an academic’s knowledge of theory take some of the magic out of music? Miller has good insight for how to strike a balance between intuition and musical book-smarts. Later in the episode, stay tuned to learn how the algorithm might be changing how we learn guitar, and the eternal importance of jamming with strangers.Go check out Molly's website: https://www.mollymillermusic.com/Get 10% off your order at http://stewmac.com/dippedintoneSubscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneFollow us on Instagram: https://instagram.com/dippedintoneDipped in Tone is:Rhett Shull https://www.rhettshull.com/Zach Broyles / Mythos Pedals https://mythospedals.comPremier Guitar https://www.premierguitar.com/

First off, let’s be thankful for this episode of Dipped In Tone. Rhett survived a close brush with a tornado while on the road in Arkansas, and returns to the pod to analyze all things signature guitars with Zach, who continues his dogged campaign to own a ridiculous number of Tube Screamers. (They didn’t plan their near-matching shirts.)The conversation-starter is the new Jason Isbell “Red Eye,” a $21,999 collector’s version of the 1959 Gibson Les Paul that famously belonged to Ed King of Lynyrd Skynyrd. When King passed away in 2018, the story goes that Isbell wanted the guitar, but couldn’t afford it. Zach and Rhett explain how he accrued the capital to snag the axe, and the details behind the new artist edition.But who gets signature guitars, anyway? Some iconic players, like John Frusciante—so easily identified with his Strats—still don’t have their own model. Is he being snubbed, or choosing to keep his name off a mass-produced guitar? Maybe some guitarists feel signatures are too corporate—which could also explain why Jack White has, so far, not lent his name to a model. (Though pedals are a different story.) And what about massively popular YouTube guitar stars and influencers—have they earned the right to be in the running for a signature 6-string?Later, Zach and Rhett dig into the economics of siggys—how much do their namesakes actually earn from the sale of their personal brand?—and debate Slash’s bombshell move from Marshall to Magnatone.Subscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintone Dipped in Tone is:Rhett Shull  https://www.rhettshull.com/Zach Broyles / Mythos Pedals  https://mythospedals.comPremier Guitar https://www.premierguitar.com/

Rhett and Zach are back with special guest Bridget Kearney, who plays upright bass in the experimental Brooklyn-based indie-folk-soul band Lake Street Dive. The band, formed 20 years ago in Boston, was looking for ways to keep their songwriting fresh when their mutual love of Dungeons and Dragons presented a unique challenge: Could they write a song using a D20 die, with different elements of the tune assigned to the sides? You have to hear Kearney explain it to believe it. The exercise was a helpful kickstart: “My creative self is lazy, and so I need to sort of get them out of bed,” laughs Kearney.Kearney shares her thoughts on the intersections of theory and melody in a bassist’s skillset, with an affectionate plug for Paul McCartney’s simple, effective melodic constructions. But playing upright bass is no walk in the park. Kearney details her top tour horror stories brought on by the sizeable instrument, including a time in Shanghai that ended with a shattered windshield, and a brutal stairway fall that ended with stitches in her head. Does the new era of fold-up uprights solve the danger? Somewhat, as Kearney explains.It wasn’t til later that Kearney gave the electric bass its fair shake, and she preaches the importance of having a “playground” of sorts on which to learn and hone your skills on a new instrument, while keeping things fun. Tune in to learn how, for Kearney, that meant listening to and learning Irish fiddle tunes on the bass.Subscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintone Dipped in Tone is:Rhett Shull  https://www.rhettshull.com/Zach Broyles / Mythos Pedals  https://mythospedals.comPremier Guitar https://www.premierguitar.com/

This week’s episode is a state of the union on brick-and-mortar guitar retail stores. With news of the family-owned chain Sam Ash shutting down its operations and filing for bankruptcy, and Guitar Center CEO Gabe Dalporto’s recent comments indicating a giant shift for the company, it’s a touchy time for IRL guitar sales.Rhett and Zach agree that all physical retailers aren’t going to disappear any time soon, but guitar sellers are going to have to get competitive if they want to outlive the likes of Sam Ash. Maybe some need to build up their social media marketing and create innovative branding, while others could go all in on a top-tier customer experience. Rhett borrows from his love of outdoor co-op retailer REI and wonders: Could Guitar Center have a house brand of guitars?Plus, tune in to hear about the best and worst Guitar Center locations in the U.S. After listening, hop in the comments to share your thoughts on how your favorite guitar store can avoid the Sam Ash death knell.Subscribe, like, and leave us a commentSign up on our mailing list: http://eepurl.com/iaCee5Support us on Patreon for access to our discord server and other perks! https://www.patreon.com/dippedintoneMERCH: https://teespring.com/stores/dipped-in-toneFollow us on Instagram: https://instagram.com/dippedintone Dipped in Tone is:Rhett Shull  https://www.rhettshull.com/Zach Broyles / Mythos Pedals  https://mythospedals.comPremier Guitar https://www.premierguitar.com/