"Instagram Isn’t a Strategy – It’s a Tool"

Welcome back to The Dentist Profit Playbook. Today we’re unpacking one of the most debated topics in aesthetics: should you offer discounts?

Welcome to The Dentist Profit Playbook. In this episode, we’re talking about one of the most underrated but powerful growth strategies in facial aesthetics: building a referral-driven practice.

Welcome back to The Dentist Profit Playbook. Today, we’re diving into something that doesn’t get talked about enough: how to identify and manage the red-flag patients that can drain your time, energy, and even damage your reputation.

Welcome to The Dentist Profit Playbook. In today’s episode, we’re going to explore one of the most overlooked, yet most powerful skills in facial aesthetics: the art of the consultation.

Welcome to The Dentist Profit Playbook. Today’s episode is for all those who feel frustrated with social media. You’re posting, showing before-and-afters, maybe even dancing on Reels—but you’re not seeing patients book. Why?

Welcome back to The Dentist Profit Playbook. Today we’re going to answer one of the most important financial questions you’ll ever face in your aesthetics business: “How many patients do I really need to earn £100k?”

Welcome to another episode of The Dentist Profit Playbook. Today we’re diving into the four foundational pillars that underpin every profitable facial aesthetics business. If your clinic isn’t producing the income or freedom you expected, one of these pillars is likely cracked—or missing entirely.

Welcome to The Dentist Profit Playbook, where we help you build a smarter, safer and more profitable facial aesthetics business. I’m your host, and today we’re diving into a crucial topic—why most aesthetic start-ups struggle or fail in their first 12 months.

Botulinum toxin (Botox) has become a cornerstone treatment in both cosmetic and therapeutic medicine. Whether used to smooth dynamic wrinkles or manage conditions like hyperhidrosis, Botox's popularity is well-earned due to its effectiveness and safety profile when administered correctly. However, an often-overlooked aspect of post-treatment care is the critical role of patient hydration.This podcast explores the biological interplay between Botox and hydration status, highlights why maintaining hydration is essential after treatment, and offers clear, evidence-based recommendations for optimal patient outcomes.Understanding the Impact of Botox on Fluid RegulationThough Botox is delivered locally to specific muscles or glands, its effects can extend beyond the injection site. In particular, its influence on sweat gland function and potential systemic fluid balance disturbances deserve careful attention.

Myth Spotlight:“It’s just Botox. If it’s not right, we can tweak it later.”That’s the kind of sentence that gets thrown around more than derma planing blade offers on Groupon.Reality Check:Wrong. Very, very wrong. Here’s the inconvenient truth: Botulinum toxin doesn’t come with a rewind button. You can’t reverse it once it’s in. Fillers? Maybe. But even with hyaluronidase, you’re not reversing time—you’re firefighting complications. Not to ment