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In this episode of the Data for Subscriptions podcast, Sarika Dua, Financial and Business Systems Director at MasterClass, provides valuable insights into optimizing the Order-to-Cash (O2C) process to unlock revenue potential. Emphasizing the importance of automation, accurate credit assessments, and key performance metrics, Sarika highlights how these factors can transform the O2C process into a powerful revenue generator. The discussion underlines the critical role of mastering the O2C process in today's fast-paced business world to overcome challenges such as ineffective contract management and data quality issues.
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