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Ever watch a top sales rep close someone and think, “Of course he got the laydown…”? The truth is, what looks like an easy sale usually comes from a bunch of small things done right before the customer ever says yes.
In this episode, I break down 15 simple steps that help create a laydown—from your approach, energy, and tone to asking the right questions, creating relevance, recognizing buying signs, and knowing when to close. None of these things are complicated, but when you stack them together, they can completely change the outcome of a door.
Stop hoping you find the sale. Learn how to create it.
Hope you enjoy.
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