Optimizing for Customer Lifetime Value

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! 

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers

Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...

Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?