Optimizing for Customer Lifetime Value

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf  (00:00) - Welcome Back to CRO.CAFE (00:20) - Upcoming Growth Marketing Summit (01:01) - Origins of the Conversion Summit (03:30) - Evolution of the Event's Name (11:21) - Importance of In-Person Networking (14:32) - Preparing for the Event (18:15) - Final Thoughts and Farewell

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath 

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook 

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson 

Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira 

Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjee 

Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucas 

Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis