168. What Happens When We Teach AI to Smell?

Fashion Founders host Victoria Smith speaks to Create Tomorrow host Cassandra Napoli to explore the evolving media landscape, creator influence, sustainability and future trends in apparel design. Find out how creator-led businesses are shaping the future of fashion with ground-up networks, how media fragmentation is developing fashion discourse and how to win with functional designs.

Join host Cassandra Napoli and Osmo founder and CEO Alex Wiltschko as they uncover how AI-driven olfactory technology is transforming scent creation, sensory storytelling and personal memory re-creation. From translating concepts into scents digitally and making it programmable to personalising scents to connect with consumers emotionally, Alex explores how olfactory intelligence can deepen brand resonance and communicate more intimately with scent as the emerging language for culture. 

Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, in conversation with Paula James-Martinez, Founder and Editor-In-Chief of Cuqui Magazine, about what’s next for teen culture. They explore how the decline of teen-focused spaces, social media bans and shifting cultural behaviours are reshaping adolescence and how brands can connect authentically with young people by understanding what they want, giving them a voice and something they can claim.

In this episode of Create Tomorrow, Cassandra Napoli dives into the evolving fashion landscape for incoming fashion creatives with Graduate Fashion Foundation’s Managing Director Nicola Hitchens and Communications & Special Projects Director Annabel Waterhouse-Biggins. They explore emerging trends, the impact of AI on education and specific skills to focus on to work well with AI. Tune in to understand what the new markers of success are and which values are shaping the next generation of designers and their work ethic.

Join Create Tomorrow host  Cassandra Napoli and guest Tony Magana, founder of the Football Boutique, discussing how football shapes culture in America, especially with the 2026 World Cup approaching. Discover the evolution of football culture, retail strategies, and the impact on fashion and community. Key insights include Tony's journey, the rise of soccer in the U.S., and the role of football aesthetics in fashion. Explore how brands can engage authentically and the future of football culture in America.

Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement. Rita shares how transparency and education are transforming trust in beauty brands, exploring how scientific communication shapes consumer behaviour and trends. They connect these insights to real-world impacts, emphasising the importance of structured narratives to strengthen loyalty.

Find out how space exploration, innovative vehicle design and future mobility shape our world as aerospace designer Anthony Sims shares insights with host Cassandra Napoli. From redefining space interiors to integrating space-inspired aesthetics into everyday products, this episode offers a comprehensive look at the intersection of design, technology and human experience.

Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to culturally sensitive placements that streamline marketing without social fatigue. Find out how brands build loyalty and maximise resale and repair.

Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cassandra Napoli invites Julia O’Mara and Brian McMahon, co-founders of Pickle, to unfold how peer-to-peer rental transforms fashion.Julia and Brian share how Pickle turns closets into micro warehouses, creating an on-demand fashion that adapts to rapid trends and shorter lifecycles. Uncover the evolving consumer psyche on why affordability, accessibility and self-expression fuel the rental revolution.

Colour isn't just about aesthetics; it reflects and communicates emotions and events that shape our world. In this episode, host Cassandra Napoli invites WGSN’s Senior CMF Strategist Jennifer Birch to unveil the Colour of the Year for 2028, Radiant Earth. This episode uncovers how Radiant Earth was meticulously chosen to resonate across industries, from consumer tech to aerospace, supported by WGSN’s colour provider, Coloro. Find out how this colour connects with consumer emotions like hope and resilience.