Episode 134: Four Steps to Developing a Marketing Plan for Your Online Course

Wondering what a marketing plan to help you grow your digital business looks like? What goes into the thought process and what questions do you need to answer to create the foundation for success in selling your online course? In this episode of Create, Market and Sell Your Online Course, you’ll learn about the four-step process I’ve created for my customers who want to dig into content marketing and leverage their authority in multiple ways. To learn more about our programs and how we help entrepreneurs create online courses, visit designyourdigitalbusiness.com or visit heatherdeveaux.com for more information.

Creating the perfect orientation experience is important for the success of your customers and students. Whether you want to deliver an on-demand experience and offer a live, workshop-style event, this episode of Create, Market, and Sell Your Online Course can help you imagine what that moment will look like. To learn more about our programs and how we help entrepreneurs create online courses, visit designyourdigitalbusiness.com or visit heatherdeveaux.com for more information.

Got questions about the Go Digital: All-Access Pass? Wondering if this program is for you? We’ve got you covered. In this episode of Create, Market and Sell Your Online Course, we’re answering the frequently asked questions about the program so you can be sure it’s right for you. Grab the FAQ document here: heatherdeveaux.com/faq To learn more about our programs and how we help entrepreneurs create online courses, visit designyourdigitalbusiness.com or visit heatherdeveaux.com for more information.

Stuck in the planning phase of business development? Wondering how you’re going to start creating that online course and growing that digital business? You don’t have to wonder any longer. Living in the planning phase takes away from the doing phase. And it’s in the doing phase that the magic happens. In this episode of Create, Market and Sell Your Online Course, we’re talking about how to walk that line between planning and doing to start creating the business you really want. To learn more about our programs and how we help entrepreneurs create online courses, visit designyourdigitalbusiness.com or visit heatherdeveaux.com for more information.

Several questions come to mind when you think about taking action: what do I do first? Will it work out? What other information do I need? But the truth of the matter is this: taking action reveals all the information you will ever need. In this episode of Create, Market and Sell Your Online Course, we’re celebrating 130 episodes of the podcast and talking about how to have an action-biased approach to building your digital business. Plus, we’re talking about a fantastic program inside the Go Digital: All-Access Pass to help you hone your coaching skills and teach your clients to have a bias toward action as well. To learn more about our programs and how we help entrepreneurs create online courses, visit designyourdigitalbusiness.com or visit heatherdeveaux.com for more information.

What happens after you create your online course? How do you get the word out and begin building a digital business around that online course? Enter the Builder Kits by Heather Deveaux. These kits are self-contained, on-demand training that allow business owners to customize their business to their needs and goals. Each Builder Kit helps you focus on developing one aspect of your business at a time, such as launching a podcast, creating a sales funnel, developing new messaging, or writing a blog. To learn more about creating online courses and building a digital business, visit designyourdigitalbusiness.com or visit heatherdeveaux.com 

You might hesitate to create an online course or grow a digital business because you’re worried you’re going to leave people behind in the process. That’s a good thing. In this episode of Create, Market and Sell Your Online Course, I’m sharing why you need to consider letting go to make room for what you really want and drawing attention to how the tire kickers in your life are holding you back from the success you really want and deserve. Learn more about creating online courses and growing a digital business at designyourdigitalbusiness.com or visit heatherdeveaux.com 

Assets are valuable containers you can sell over and over again. But what does it look like to turn your expertise into a container you can leverage? In this episode of Create, Market and Sell Your Online Course, we’re talking about asset growth and how it’s not as scary, or complicated as you might think. To learn more about creating online courses, assets and other digital magic in the world, visit designyourdigitalbusiness.com or heatherdeveaux.com

Entrepreneurs are a dramatic bunch, but it’s not necessary when you’re trying to create something new in your life and business. Reducing overwhelm and knowing the next right step are as simple as making decisions. In this episode of Create, Market and Sell Your Online Course, we’re talking about the self-imposed creation drama that pops up for entrepreneurs thinking about creating online courses and how that drama can be reduced quickly and easily but just getting started. To learn more about creating online courses and growing your digital business, visit designyourdigitalbusiness.com or visit heatherdeveaux.com

Every now and then a course creator needs an outside piece of content to support an idea they are trying to convey. It’s not often, but it does happen. Textbooks, YouTube videos, podcast episodes, whitepapers, case studies: they are all content you can use in your online course - if you’ve created them. But if you haven’t created them, how do you go about evaluating them and ensuring they are of the highest quality for your course and clients? And how do you make sure you are allowed to use that content? In this episode of Create, Market and Sell Your Online Course, I’m offering several questions to consider before using an external piece of content in your online course. And I’m mostly recommending don’t bother. To learn more about creating online courses and building digital businesses,  visit https://heatherdeveaux.com