In this conversation, trademark attorney Josh Gerben discusses the intricacies of trademark law, emphasising the importance of proactive trademark management and the evolving landscape influenced by AI.
He highlights common mistakes companies make in managing their trademarks, the need for effective communication between legal and marketing teams, and the significance of understanding both defensive and offensive trademark strategies.
Gerben also shares insights on the impact of AI on intellectual property rights and offers practical advice for new General Counsel's in navigating trademark portfolios.
~
Download the New to In-House Survival Guide: https://www.counselpodcast.com/store/p/newtoinhouse (use code BigSisEnergy for a special discount)
All of Mel's Big Sis Briefings can be found here: https://www.counselpodcast.com/big-sis-briefings
Connect with Mel:
LinkedIn: https://www.linkedin.com/in/melstorey
Counsel Podcast Page on LinkedIn: https://www.linkedin.com/company/67479008/admin/feed/posts/
Instagram & TikTok: @careerbigsis
Subscribe to the Counsel Podcast so you don’t miss upcoming conversations with leaders who are redefining what it means to be an in house lawyer today!
Fler avsnitt från "Counsel"



Missa inte ett avsnitt av “Counsel” och prenumerera på det i GetPodcast-appen.








