
Nobody Believes You: Jenni Field on Why Credibility Beats Authenticity
What if "just be yourself" is the worst advice a leader can take?
Jenni Field had a list of nine things she thought made a leader credible. Her dad told her nobody cared about any of it, especially men. So she went and asked. Her research turned up a surprise: credibility matters far more to followers than it does to leaders.
Jenni's case against authenticity starts with power. Snap at someone on a bad day and it lands ten times harder because of where you sit. She's been thrown out of a leader's office herself, then got the apology weeks later: "I forget the weight of my words." Debra adds the leader who chatted about private schools while his team worried about the cost of living.
Ken and Debra then work through Jenni's eight practices of credible leadership: why "put yourself in their shoes" doesn't work, why trust is built by not cancelling the one-to-one five minutes before it starts, why every leader needs a vision but nobody needs to be Steve Jobs, why introversion is no excuse and why "we're like a family" is a warning sign. She explains why leadership isn't for everyone, the difference between likable and liked, and a worrying number: the gap between how leaders think they communicate change and how employees experience it has grown from about 13% to 30%.
You'll leave with one practice that ties all eight together: make the time for your people, and be present when you do.
Jenni Field is the founder of Redefining Communications, author of Nobody Believes You and Influential Internal Communication, a former CIPR president, co-host of the Frequency Podcast and creator of the Leading with Credibility course. Find her at jennifield.com, or on LinkedIn and Instagram.
KEYWORDS
Jenni Field, Redefining Communications, Nobody Believes You, credibility, credible leadership, authenticity in leadership, power dynamics, empathy vs sympathy, trust, transparency, integrity, vision vs visionary, introverted leaders, likable vs liked, internal communication, middle managers, Bad Bosses Ruin Lives
CHAPTERS
00:00 Intro
00:52 Welcome, meet Jenni Field
02:23 From internal comms to credibility
05:00 The research: nine traits and a sceptical dad
07:23 Followers vs leaders, gender and age
08:57 Why authenticity isn't the answer
09:49 The weight of your words
12:02 Balance, not overindexing
12:54 The private school and the office move
13:50 The eight practices of credible leadership
14:53 What happened to the ninth?
16:04 Empathy, sympathy and compassion
18:56 Why "put yourself in their shoes" doesn't work
19:25 The boulder on the mountain
20:29 Nobody trains managers in empathy
21:00 Trust lives in everyday moments
22:05 What transparency looks like
23:21 The trust bank
23:50 Time is at the centre of bad bossing
24:19 Every leader needs a vision
26:59 "I didn't want to be a manager"
27:19 Leadership isn't for everyone
29:04 A safe way to try leadership
29:34 Likable vs liked
31:54 When feedback scores are too high
32:32 "We're like a family" is a warning sign
32:59 Integrity: intention vs reality
36:17 Nobody plans to be a bad boss
36:43 Middle managers cut, time squeezed
37:31 When it goes wrong
38:13 KPIs vs time for your people
38:52 Tasks vs relationships, and can AI help?
40:07 One takeaway: make the time, be present
41:22 Where to find Jenni
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