E06 Opinion Leaders

Fler avsnitt från "Consumer Behavior: Why We Buy Stuff"

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  E13 Evaluation Criteria

  2020-06-24

  4:52

  What's most important when making a decision as a consumer? Alex discusses a break down. 
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  E12 Killer Trycicles

  2020-06-24

  5:48

  “Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?
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  E11 Extended Pre-Purchase Search

  2020-06-18

  5:43

  Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
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  E10 Problem Recognition

  2020-06-18

  5:13

  Alex discusses the science of problem recognition in marketing strategy. 
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  E09 VALS System

  2020-06-09

  4:46

  Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here. 
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  E08 Emotional Appeal

  2020-06-07

  5:43

  Alex discusses the role of emotional appeal in marketing strategy. 
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  E07 Stimulus Factors

  2020-06-04

  5:40

  Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .
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  E06 Opinion Leaders

  2020-06-04

  5:43

  Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real! 
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  Non-Euro Ethnic/Nationality Ads

  2020-05-28

  5:10

  Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet 
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  Household Life Cycle

  2020-05-28

  6:08

  Alex discusses interviews with two segments of the household life cycle.