259 | Finding a new space for our coffee roastery

We're moving into a new coffee roasting space for Mirror. This will transform our roasting operation in so many ways and most important of all, these changes will help us serve you better. We'll be able to ship coffees out quicker, roast more consistently, and invest more time into making the Mirror experience better.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

We have all heard the terms underdeveloped and overdeveloped when it comes to coffee and roasting. The most challenging thing about this conversation is that most people have their definitions of what that tastes like in the cup. This podcast isn’t about defining those for everyone, but this look into our thought process and how we define that for our coffees.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Finding the kinds of coffees you like, how the best way to brew them, and using the perfect gear for you is one of the most important parts of coffee. We're learning to dial in our preference and nail it down as much as possible. This part 2 of 2 in our mini series about discovering your preference. In this episode, we dive into the biggest variables that impact coffee flavor, from roast development, coffee processing, to filter paper.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

In the coffee industry, you have more options for coffees and gear than you ever had, and all of it is pointless until you find this one thing - your preference. You can buy the most expensive grinder in the world and still hate the cups you get out of it. Finding your preference changes how buy gear and brew coffee. In this episode we unpack the importance of discovering your preference.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Omni, filter, and espresso roast. We’ve all heard those labels, but are they still relevant in 2026? In this episode, we talk about the differences between those three, why we think filter roasts can taste good on espresso, and why espresso roast needs to be redefined.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Many coffee enthusiasts stress roast level whether that's medium roast, ultra light roast, nordic, American light roast, and so on. It's not wrong because roast level plays a huge part in coffee flavor, but it's not the full picture. There are many other variables that can make a coffee taste better or worse. We discuss all of that in this episode.

The Cafec Deep 27 dripper is a game changer for a very specific use case. The Deep 27 dripper tackles a problem that few drippers on the market have addressed. In this episode, we talk about why this has become one of our favorite drippers, how it helps with brewing expensive premium lots, and a simple recipe you can use. Wholesale Form: https://mirrorcoffeeroasters.com/pages/wholesale-partnershipPick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

This is part II of our Q&A episodes where we answer questions submitted by you. We tackle dialing in coffee with temperature vs grind size, repeatability, and more on changing our roasting approach.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

This is part 1 of our Q&A episodes. We took all the questions you all asked and answered them on the podcast. This episode, we covered our favorite varietals, how to dial in new coffees on pour over, and the costs associated with starting a new coffee roastery.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

We're reflecting back on the last 6 years of coffee roasting at Mirror Coffee Roasters. It's been a long journey of unlearning things we thought we knew and discovering new things in the process. These years have formed the way we roast and source coffee today. In this episode, we are talking about how brewing coffee at home changed us, the lessons we learned along the way, and how we're doing things differently now.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA